# Gbp Auditor - Google business profile scorer (`acebuilds/gbp-auditor`) Actor Score any Google Business Profile out of 85. Get a grade, prioritized issues, and competitor comparison in under 60 seconds. Perfect for agencies, SEO consultants, and local business owners - **URL**: https://apify.com/acebuilds/gbp-auditor.md - **Developed by:** [Ace](https://apify.com/acebuilds) (community) - **Categories:** AI, Lead generation, Open source - **Stats:** 6 total users, 1 monthly users, 100.0% runs succeeded, NaN bookmarks - **User rating**: No ratings yet ## Pricing from $0.50 / actor start This Actor is paid per event and usage. You are charged both the fixed price for specific events and for Apify platform usage. Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event ## What's an Apify Actor? Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases. In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours, and optionally produces a well-defined JSON output, datasets with results, or files in key-value store. In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server. Actors are written with capital "A". ## How to integrate an Actor? If asked about integration, you help developers integrate Actors into their projects. You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready. The best way to integrate Actors is as follows. In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md): ```bash npm install apify-client ``` In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md): ```bash pip install apify-client ``` In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md): ````bash # MacOS / Linux curl -fsSL https://apify.com/install-cli.sh | bash # Windows irm https://apify.com/install-cli.ps1 | iex ```bash In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md). If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md). For usage examples, see the [API](#api) section below. For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt). # README ## Google Business Profile Auditor Audit any Google Business Profile in seconds. Input a business name and city — get back a scored report with severity-ranked issues, specific recommendations, and a competitor comparison, all in structured JSON. Built for marketing agencies, freelancers, and anyone who needs to audit local business listings at scale without doing it manually. --- ### What It Does 1. Searches Google Maps for the target business 2. Extracts profile data using Apify's maintained `compass/crawler-google-places` actor 3. Scores 8 auto-detectable profile factors (max 85 points) 4. Flags manual-check items that cannot be auto-detected 5. Compares the business against nearby competitors 6. Returns a complete audit JSON to your dataset --- ### Input | Field | Type | Required | Description | |-------|------|----------|-------------| | `businessName` | string | Yes | Business name (exact or approximate) | | `city` | string | Yes | City where the business is located | | `state` | string | No | US state abbreviation — narrows results | | `maxCompetitors` | integer | No | Competitors to include (1–5, default: 3) | **Example input:** ```json { "businessName": "Joe's Pizza", "city": "Austin", "state": "TX", "maxCompetitors": 3 } ```` *** ### Output All results are saved to the default dataset. One item per run. #### Top-level fields | Field | Type | Description | |-------|------|-------------| | `businessName` | string | Matched business name from Google Maps | | `searchedAs` | string | The name you passed as input | | `city` | string | City from the listing | | `state` | string | State from the listing | | `auditDate` | string | ISO timestamp of the audit | | `mapsUrl` | string | Direct Google Maps URL for the business | | `placeId` | string | Google Place ID | | `score` | number | Auto-detected score (0–85) | | `maxAutoScore` | number | Always 85 — max from auto-detectable fields | | `grade` | string | A / B / C / D | | `summary` | string | One-line human-readable summary | | `profile` | object | Raw profile data (see below) | | `issues` | array | Ranked issues found | | `manualChecks` | array | Fields requiring manual verification | | `recommendations` | array | Specific, actionable fixes | | `competitors` | array | Nearby competitor summaries | #### `profile` object | Field | Type | Notes | |-------|------|-------| | `rating` | number | null | Average star rating (e.g. 4.3) | | `reviewCount` | number | Total number of reviews | | `reviewsDistribution` | object | null | Star breakdown: `oneStar`, `twoStar`, etc. | | `hasWebsite` | boolean | Whether a website is linked | | `website` | string | null | Website URL if present | | `phone` | string | null | Phone number if present | | `address` | string | null | Full address string | | `imageCount` | number | Total photos on the listing | | `categories` | array | Business category tags | | `permanentlyClosed` | boolean | True if marked permanently closed | | `temporarilyClosed` | boolean | True if marked temporarily closed | #### `issues` array items | Field | Type | Values | |-------|------|--------| | `severity` | string | `critical` / `high` / `medium` / `low` | | `field` | string | Which profile field has the issue | | `message` | string | Human-readable description of the problem | #### `manualChecks` array items Fields that cannot be auto-detected (business description, recent posts, services listed, Q\&A section). Each item has: | Field | Type | Description | |-------|------|-------------| | `field` | string | Field name | | `message` | string | What to check manually | | `why` | string | Why it matters for ranking | #### `competitors` array items | Field | Type | Description | |-------|------|-------------| | `name` | string | Competitor business name | | `rating` | number | null | Their average rating | | `reviewCount` | number | Their total reviews | | `hasWebsite` | boolean | Whether they have a website linked | | `imageCount` | number | Their photo count | | `rank` | number | null | Their position in the search results | | `mapsUrl` | string | null | Their Google Maps URL | *** ### Scoring Breakdown | Factor | Max Points | Notes | |--------|-----------|-------| | Phone number | 10 | Present or not | | Website linked | 15 | Present or not | | Star rating | 15 | Scaled: 4.5+ = full, 4.0+ = 10, 3.5+ = 5, <3.5 = 0 | | Review count | 20 | Scaled: 100+ = full, 50+ = 15, 20+ = 10, 5+ = 5, <5 = 0 | | Photo count | 15 | Scaled: 20+ = full, 10+ = 10, 3+ = 5, <3 = 0 | | Category set | 5 | Present or not | | Address complete | 10 | Full address = 10, partial = 5, missing = 0 | | **Total** | **85** | | **Fields not auto-scored** (require manual verification): - Business description text - Recent Google Business posts - Services / menu items listed - Q\&A section populated *** ### Example Output ```json { "businessName": "Joe's Pizza", "city": "Austin", "state": "TX", "auditDate": "2026-04-17T14:23:00.000Z", "score": 52, "maxAutoScore": 85, "grade": "C", "summary": "\"Joe's Pizza\" scored 52/85 (C). 2 high-priority issues found. 4 fields require manual verification.", "profile": { "rating": 4.1, "reviewCount": 18, "hasWebsite": false, "website": null, "phone": "(512) 555-0100", "address": "1234 S Congress Ave, Austin, TX 78704", "imageCount": 7, "categories": ["Pizza restaurant", "Italian restaurant"], "permanentlyClosed": false, "temporarilyClosed": false }, "issues": [ { "severity": "high", "field": "website", "message": "No website linked to this listing." }, { "severity": "high", "field": "reviewCount", "message": "Only 18 reviews. Businesses in the Google Local Pack typically have 20+." }, { "severity": "medium", "field": "images", "message": "Only 7 photos. Listings with 10+ photos get significantly more views." } ], "manualChecks": [ { "field": "businessDescription", "message": "Manually verify: does your profile have a 400–750 character business description?", "why": "Description is not returned by the Google Maps scraper. Log in to GBP to check." } ], "recommendations": [ "Link your website in Google Business Profile → Info.", "Set up an automated review request: send a follow-up text or email 24 hours after every transaction.", "Add at least 10 photos: exterior, interior, staff, and your top products/dishes." ], "competitors": [ { "name": "Tony's Pizzeria", "rating": 4.6, "reviewCount": 312, "hasWebsite": true, "imageCount": 47, "rank": 1 } ] } ``` *** ### Pricing | Plan | Runs/month | Price | |------|-----------|-------| | Free | 5 | $0 | | Basic | 100 | $9.99/month | | Pro | Unlimited | $29.99/month | Each run costs approximately $0.005–$0.02 in Apify platform usage (charged against your plan allowance). The sub-actor `compass/crawler-google-places` is called per run — ensure your Apify account has sufficient compute units. *** ### Notes - Results reflect publicly visible Google Maps data at the time of the run - Business matching uses name + city — add `state` if results are ambiguous - The `compass/crawler-google-places` sub-actor is maintained by Apify and handles proxy rotation and anti-blocking automatically - Google Maps data structure may change; the sub-actor is updated by Apify when this happens *** ### Support Questions or issues? Open a GitHub issue or contact via the Apify Store listing page. # Actor input Schema ## `businessName` (type: `string`): The exact or approximate name of the business to audit ## `city` (type: `string`): City where the business is located ## `state` (type: `string`): US state abbreviation to narrow results ## `maxCompetitors` (type: `integer`): How many competitors to include in the comparison (1–5) ## Actor input object example ```json { "businessName": "Joe's Pizza", "city": "Austin", "state": "TX", "maxCompetitors": 3 } ``` # API You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup. ## JavaScript example ```javascript import { ApifyClient } from 'apify-client'; // Initialize the ApifyClient with your Apify API token // Replace the '' with your token const client = new ApifyClient({ token: '', }); // Prepare Actor input const input = {}; // Run the Actor and wait for it to finish const run = await client.actor("acebuilds/gbp-auditor").call(input); // Fetch and print Actor results from the run's dataset (if any) console.log('Results from dataset'); console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`); const { items } = await client.dataset(run.defaultDatasetId).listItems(); items.forEach((item) => { console.dir(item); }); // 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs ``` ## Python example ```python from apify_client import ApifyClient # Initialize the ApifyClient with your Apify API token # Replace '' with your token. client = ApifyClient("") # Prepare the Actor input run_input = {} # Run the Actor and wait for it to finish run = client.actor("acebuilds/gbp-auditor").call(run_input=run_input) # Fetch and print Actor results from the run's dataset (if there are any) print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"]) for item in client.dataset(run["defaultDatasetId"]).iterate_items(): print(item) # 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start ``` ## CLI example ```bash echo '{}' | apify call acebuilds/gbp-auditor --silent --output-dataset ``` ## MCP server setup ```json { "mcpServers": { "apify": { "command": "npx", "args": [ "mcp-remote", "https://mcp.apify.com/?tools=acebuilds/gbp-auditor", "--header", "Authorization: Bearer " ] } } } ``` ## OpenAPI specification ```json { "openapi": "3.0.1", "info": { "title": "Gbp Auditor - Google business profile scorer", "description": "Score any Google Business Profile out of 85. Get a grade, prioritized issues, and competitor comparison in\n under 60 seconds. Perfect for agencies, SEO consultants, and local business owners", "version": "0.0", "x-build-id": "np1U8gokRqwcqVelc" }, "servers": [ { "url": "https://api.apify.com/v2" } ], "paths": { "/acts/acebuilds~gbp-auditor/run-sync-get-dataset-items": { "post": { "operationId": "run-sync-get-dataset-items-acebuilds-gbp-auditor", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } }, "/acts/acebuilds~gbp-auditor/runs": { "post": { "operationId": "runs-sync-acebuilds-gbp-auditor", "x-openai-isConsequential": false, "summary": "Executes an Actor and returns information about the initiated run in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK", "content": { "application/json": { "schema": { "$ref": "#/components/schemas/runsResponseSchema" } } } } } } }, "/acts/acebuilds~gbp-auditor/run-sync": { "post": { "operationId": "run-sync-acebuilds-gbp-auditor", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } } }, "components": { "schemas": { "inputSchema": { "type": "object", "required": [ "businessName", "city" ], "properties": { "businessName": { "title": "Business Name", "type": "string", "description": "The exact or approximate name of the business to audit" }, "city": { "title": "City", "type": "string", "description": "City where the business is located" }, "state": { "title": "State (optional)", "type": "string", "description": "US state abbreviation to narrow results" }, "maxCompetitors": { "title": "Max Competitors to Compare", "minimum": 1, "maximum": 5, "type": "integer", "description": "How many competitors to include in the comparison (1–5)", "default": 3 } } }, "runsResponseSchema": { "type": "object", "properties": { "data": { "type": "object", "properties": { "id": { "type": "string" }, "actId": { "type": "string" }, "userId": { "type": "string" }, "startedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "finishedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "status": { "type": "string", "example": "READY" }, "meta": { "type": "object", "properties": { "origin": { "type": "string", "example": "API" }, "userAgent": { "type": "string" } } }, "stats": { "type": "object", "properties": { "inputBodyLen": { "type": "integer", "example": 2000 }, "rebootCount": { "type": "integer", "example": 0 }, "restartCount": { "type": "integer", "example": 0 }, "resurrectCount": { "type": "integer", "example": 0 }, "computeUnits": { "type": "integer", "example": 0 } } }, "options": { "type": "object", "properties": { "build": { "type": "string", "example": "latest" }, "timeoutSecs": { "type": "integer", "example": 300 }, "memoryMbytes": { "type": "integer", "example": 1024 }, "diskMbytes": { "type": "integer", "example": 2048 } } }, "buildId": { "type": "string" }, "defaultKeyValueStoreId": { "type": "string" }, "defaultDatasetId": { "type": "string" }, "defaultRequestQueueId": { "type": "string" }, "buildNumber": { "type": "string", "example": "1.0.0" }, "containerUrl": { "type": "string" }, "usage": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "integer", "example": 1 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } }, "usageTotalUsd": { "type": "number", "example": 0.00005 }, "usageUsd": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "number", "example": 0.00005 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } } } } } } } } } ```