# Bing Ads Library Scraper - Microsoft Ad Library (EU) (`admirala/microsoft-bing-ad-library`) Actor

Microsoft/Bing Ads Library scraper via the official Ad Library API: ad copy, advertiser, landing URL, run dates, impressions per EU country and targeting. $0.001 per ad.

- **URL**: https://apify.com/admirala/microsoft-bing-ad-library.md
- **Developed by:** [Ja doei](https://apify.com/admirala) (community)
- **Categories:** Marketing, SEO tools
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

Pay per event

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Bing Ads Library Scraper - Microsoft Ad Library (EU)

**Bing Ads Library scraper**: search **every ad shown on Bing in the EU/EEA** through Microsoft's **official Ad Library API** (Digital Services Act transparency). Get the **ad copy, advertiser, display and landing URL**, and optionally run dates, impressions range, impression share per country and targeting types. **$0.001 per ad** (+$0.002 with details).

Use it for **competitor ad research, PPC intelligence, brand monitoring, compliance checks and market research**.

### Why this Actor

- **Reliable**: rotating proxies and automatic retries handle the API's strict anonymous rate limits.
- **Official data source** – no fragile page scraping.
- **Cheap**: $0.001 per ad, $0.002 extra per ad with full details.
- Filter by **keyword, advertiser ID, EU country and date range**.

### Input

`searchTerms`, `advertiserIds`, `countries`, `startDate`, `endDate`, `maxAdsPerQuery` (default 200), `includeDetails`.

### Output

```json
{"AdId": 71056154297607, "AdvertiserName": "Amazon Europe Core S.à r.l", "Title": "Shop Cortez nike ...",
 "Description": "...", "DisplayUrl": "www.amazon.co.uk/...", "DestinationUrl": "https://...",
 "AdDetails": {"StartDate": "...", "EndDate": "...", "TotalImpressionsRange": "...", "ImpressionsByCountry": [...], "Targets": [...]},
 "adLibraryUrl": "https://adlibrary.ads.microsoft.com/ad/71056154297607"}
```

### Pricing

$0.001 per ad · $0.002 per ad with details. Data © Microsoft Ad Library, publicly available under the EU DSA.

### Use with AI agents (MCP)

This Actor can be used as a tool by AI agents (Claude, Cursor, VS Code, other MCP clients) through the official [Apify MCP server](https://docs.apify.com/platform/integrations/mcp):

- Add only this Actor as a tool: `https://mcp.apify.com?tools=admirala/microsoft-bing-ad-library` (sign in with OAuth or an Apify API token).
- Or connect `https://mcp.apify.com` and let the agent find it with `search-actors` (e.g. "bing ads library"), read the input schema with `fetch-actor-details` and run it with `call-actor`.

Example input an agent can pass:

```json
{
  "searchTerms": [
    "nike"
  ],
  "maxAdsPerQuery": 50,
  "includeDetails": false
}
```

Cost per call: $0.001 per ad; $0.002 extra per ad with `includeDetails`. Results come back as dataset items (`get-dataset-items`).

### FAQ

**How do I see which ads a competitor runs on Bing?**
Search their brand in `searchTerms` or use their Microsoft Advertising ID in `advertiserIds`.

**Is this the Microsoft Ads Transparency Center data?**
Yes, it uses Microsoft's official Ad Library API for ads shown in the EU/EEA.

**Can I get impressions and targeting?**
Yes, set `includeDetails: true` ($0.002 extra per ad).

### Related actors

- [Snapchat Ads Scraper - EU Ads Library, Impressions, Targeting](https://apify.com/admirala/snapchat-ads-library)

# Actor input Schema

## `searchTerms` (type: `array`):

Keywords matched against ad copy or advertiser name, e.g. \["nike", "vpn"]. $0.001 per ad returned.

## `advertiserIds` (type: `array`):

Optional Microsoft Advertising advertiser IDs (numbers from the Ad Library), e.g. \["12345678"].

## `countries` (type: `array`):

Optional EU/EEA country names where the ad was shown, e.g. \["Netherlands", "Germany"]. Empty = all.

## `startDate` (type: `string`):

Optional start date yyyy-MM-dd, e.g. '2026-01-01'.

## `endDate` (type: `string`):

Optional end date yyyy-MM-dd.

## `maxAdsPerQuery` (type: `integer`):

Maximum ads per search term or advertiser, e.g. 200. Caps cost.

## `includeDetails` (type: `boolean`):

true = add run dates, impressions range and share per country, targeting types and paid-for-by ($0.002 extra per ad).

## Actor input object example

```json
{
  "searchTerms": [
    "nike"
  ],
  "maxAdsPerQuery": 200,
  "includeDetails": false
}
```

# Actor output Schema

## `results` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "searchTerms": [
        "nike"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("admirala/microsoft-bing-ad-library").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "searchTerms": ["nike"] }

# Run the Actor and wait for it to finish
run = client.actor("admirala/microsoft-bing-ad-library").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "searchTerms": [
    "nike"
  ]
}' |
apify call admirala/microsoft-bing-ad-library --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,admirala/microsoft-bing-ad-library"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/3fPCwJctcgC8sWxFi/builds/Zo8GF3X4wxw9bpLcb/openapi.json