# Share of search: car brands in the US

**Use case:** 

Which car brands do Americans search for most? This task compares Google searches for 12 car brands (Toyota, Ford, Chevrolet, Honda, Tesla, BMW and more) on one scale and gives each brand's share of search by quarter for the last 5 years. Share of search tracks market share and often moves before it. Swap in your own brands or market and run it.

## Input

```json
{
  "brands": [
    "Toyota",
    "Ford",
    "Chevrolet",
    "Honda",
    "Hyundai",
    "Nissan",
    "Kia",
    "Jeep",
    "Subaru",
    "Tesla",
    "BMW",
    "Mercedes"
  ],
  "geo": "US",
  "timeframe": "today 5-y",
  "period": "quarter",
  "matchTopics": false,
  "category": 0,
  "proxyConfiguration": {
    "useApifyProxy": true,
    "apifyProxyGroups": [
      "RESIDENTIAL"
    ]
  }
}
```

## Output

```json
{
  "rank": {
    "label": "Rank",
    "format": "number"
  },
  "brand": {
    "label": "Brand",
    "format": "text"
  },
  "latestShare": {
    "label": "Share of search, latest period (%)",
    "format": "number"
  },
  "changePoints": {
    "label": "Change (points)",
    "format": "number"
  },
  "previousShare": {
    "label": "Previous period (%)",
    "format": "number"
  },
  "averageShare": {
    "label": "Average over the whole range (%)",
    "format": "number"
  },
  "latestPeriod": {
    "label": "Latest period",
    "format": "text"
  },
  "precision": {
    "label": "Precision",
    "format": "text"
  }
}
```

## How it works

### 1. Sign up on Apify or log in

The Share of Search Tracker: Brand vs Competitors (Google Trends) Actor is ready to run with the inputs already set for "Share of search: car brands in the US". [Sign up or log in](https://console.apify.com/create-task-from-example/DNu89D8o4O6fbh3fi) and you'll land in Apify Console with a copy of this exact task.

### 2. Start the "Share of search: car brands in the US" task

The Share of Search Tracker: Brand vs Competitors (Google Trends) Actor will start running based on the input automatically. You can also change all the input fields, like your brand and its competitors, market (location), and more, to match your specific use case.

### 3. Receive the "Share of search: car brands in the US" output

Monitor the progress in real time. You will be notified as soon as your dataset is complete and ready for review. Each result includes data such as rank, brand, share of search, latest period (%), and more.

### 4. Integrate into your workflow

The final output is delivered in JSON, CSV, or Excel format, ready to be plugged into your workflow. You can also [run the "Share of search: car brands in the US" task via API](https://apify.com/alhadikhan/share-of-search.md).

## FAQ

### What is share of search?

A brand's share of all Google searches for the brands in its category. If Toyota gets 18 of every 100 searches across these 12 brands, its share is 18%.

### Can I use my own brands or country?

Yes. Edit the brand list and the market (for example GB or DE) and run the task. Keep the same list over time so trends stay comparable.

## About this Actor

This example demonstrates how to use [Share of Search Tracker: Brand vs Competitors (Google Trends)](https://apify.com/alhadikhan/share-of-search.md) with a specific input configuration. Visit the [Actor detail page](https://apify.com/alhadikhan/share-of-search.md) to learn more, explore other use cases, and run it yourself.


## How to integrate an Actor?

This Task's input is already configured above. Use it as-is rather than inventing a new one.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For full API examples (JavaScript, Python, CLI, MCP, OpenAPI), see this Task's Actor page: https://apify.com/alhadikhan/share-of-search.md

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).