# Website Design Grader & AI Visibility Grader (`altapalace/website-ai-visibility-grader`) Actor Score any website on human impressiveness/design quality (0-100) and AI search visibility (0-100). Returns AI visibility factors and key SEO indicators. - **URL**: https://apify.com/altapalace/website-ai-visibility-grader.md - **Developed by:** [AltaPalace](https://apify.com/altapalace) (community) - **Categories:** SEO tools, Lead generation, Developer tools - **Stats:** 1 total users, 0 monthly users, 0.0% runs succeeded, 0 bookmarks - **User rating**: No ratings yet ## Pricing from $20.00 / 1,000 results This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events. Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event ## What's an Apify Actor? Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases. In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours, and optionally produces a well-defined JSON output, datasets with results, or files in key-value store. In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server. Actors are written with capital "A". ## How to integrate an Actor? If asked about integration, you help developers integrate Actors into their projects. You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready. The best way to integrate Actors is as follows. In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js/docs.md): ```bash npm install apify-client ``` In Python projects, use official [Python client library](https://docs.apify.com/api/client/python/docs.md): ```bash pip install apify-client ``` In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md): ````bash # MacOS / Linux curl -fsSL https://apify.com/install-cli.sh | bash # Windows irm https://apify.com/install-cli.ps1 | iex ```bash In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/integrations/mcp.md). If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md). For usage examples, see the [API](#api) section below. For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt). # README ## Website Design Grader & AI Visibility Grader Score any website on two dimensions: **Design Impressiveness** (0-100) and **AI Visibility** (0-100). ### What it does Enter one or more URLs. Returns two scores plus key indicators: - **Design Score** (0-100): How modern, impressive, and well-built the website most probably is perceived by humans - **AI Visibility Score** (0-100): How well AI models (ChatGPT, Gemini, Perplexity etc) can find and understand the business - AI-specific factors: llms.txt, schema.org structured data, semantic HTML, breadcrumb navigation, FAQ schema - SEO indicators: HTTPS, sitemap, meta description, title tag ### Use cases - Audit any website's design quality and AI readiness - Compare companies' web presence at scale - Bulk-score lead lists for sales outreach prioritization ### Output example ```json { "url": "example.com", "resolved_url": "https://www.example.com/", "design_score": 37, "ai_visibility_score": 20, "ai_visibility_factors": { "structured_data": false, "semantic_html": true, "breadcrumb_schema": false, "faq_schema": false, "llms_txt": false }, "seo": { "https": true, "sitemap": false, "meta_description": true, "title_tag": true }, "is_wordpress": false, "mcp_server_detected": false } ```` ### Scoring - **Design Score**: Based on 20+ factors across Design, Impressiveness, Performance, and SEO - **AI Visibility Score**: 20 points per detected factor (max 100): - llms.txt file (+20) - Schema.org structured data (+20) - FAQ schema (+20) - Semantic HTML (+20) - Breadcrumb navigation (+20) ### Score interpretation #### Design Score | Range | Meaning | Reliability | |-------|---------|-------------| | 0-30 | Poor or malfunctioning website | Very high - almost certainly poor quality | | 31-45 | Dated or below average | High - almost certainly needs improvement | | 46-55 | Average to good | High - solid but unremarkable | | 56-65 | Good to high quality | Reliable - but we may underestimate excellence | | 66-72 | Top-tier quality | Reliable floor - website is at minimum high quality, possibly exceptional | **Note:** Scores are capped at 72. A score of 72 means "at least top-tier" - the website could be anywhere from very good to truly exceptional. Low scores are highly predictive; high scores are conservative estimates. A score below 50 is a strong indicator that the business would benefit from a website redesign or significant design update. #### AI Visibility Score | Range | Meaning | |-------|--------| | 0 | No technical AI optimization detected | | 20-40 | Minimal - basic signals only | | 60-80 | Well optimized for AI discovery | | 100 | Fully optimized - all key factors present | **Note:** This score measures technical AI-readiness factors only. Well-known brands with extensive online presence may still be recommended by AI models despite a low score - because AI models also learn from backlinks, reviews, news coverage, and general web presence. A high score means the website is *proactively* optimized for AI discovery, not just passively known. A score below 60 is a strong indicator that the business would benefit from AI visibility optimization - implementing structured data, llms.txt, and other technical signals that help AI models find and recommend the business. ### Pricing Standard Apify platform pricing applies. Typical cost: $0.01-0.03 per URL. ### Speed - \~30-60 seconds per URL - URLs are scored sequentially - 100 URLs: approximately 1-2 hours ### Limits - Timeout per URL: 90 seconds - Some sites behind bot protection (Cloudflare) may return errors - JS-heavy single-page apps may score lower and/or may return errors # Actor input Schema ## `urls` (type: `array`): Website URLs or domains to score ## Actor input object example ```json {} ``` # API You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup. ## JavaScript example ```javascript import { ApifyClient } from 'apify-client'; // Initialize the ApifyClient with your Apify API token // Replace the '' with your token const client = new ApifyClient({ token: '', }); // Prepare Actor input const input = {}; // Run the Actor and wait for it to finish const run = await client.actor("altapalace/website-ai-visibility-grader").call(input); // Fetch and print Actor results from the run's dataset (if any) console.log('Results from dataset'); console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`); const { items } = await client.dataset(run.defaultDatasetId).listItems(); items.forEach((item) => { console.dir(item); }); // 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs ``` ## Python example ```python from apify_client import ApifyClient # Initialize the ApifyClient with your Apify API token # Replace '' with your token. client = ApifyClient("") # Prepare the Actor input run_input = {} # Run the Actor and wait for it to finish run = client.actor("altapalace/website-ai-visibility-grader").call(run_input=run_input) # Fetch and print Actor results from the run's dataset (if there are any) print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"]) for item in client.dataset(run["defaultDatasetId"]).iterate_items(): print(item) # 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start ``` ## CLI example ```bash echo '{}' | apify call altapalace/website-ai-visibility-grader --silent --output-dataset ``` ## MCP server setup ```json { "mcpServers": { "apify": { "command": "npx", "args": [ "mcp-remote", "https://mcp.apify.com/?tools=altapalace/website-ai-visibility-grader", "--header", "Authorization: Bearer " ] } } } ``` ## OpenAPI specification ```json { "openapi": "3.0.1", "info": { "title": "Website Design Grader & AI Visibility Grader", "description": "Score any website on human impressiveness/design quality (0-100) and AI search visibility (0-100). Returns AI visibility factors and key SEO indicators.", "version": "1.0", "x-build-id": "VcabKbm0ga2AsUbeq" }, "servers": [ { "url": "https://api.apify.com/v2" } ], "paths": { "/acts/altapalace~website-ai-visibility-grader/run-sync-get-dataset-items": { "post": { "operationId": "run-sync-get-dataset-items-altapalace-website-ai-visibility-grader", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } }, "/acts/altapalace~website-ai-visibility-grader/runs": { "post": { "operationId": "runs-sync-altapalace-website-ai-visibility-grader", "x-openai-isConsequential": false, "summary": "Executes an Actor and returns information about the initiated run in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK", "content": { "application/json": { "schema": { "$ref": "#/components/schemas/runsResponseSchema" } } } } } } }, "/acts/altapalace~website-ai-visibility-grader/run-sync": { "post": { "operationId": "run-sync-altapalace-website-ai-visibility-grader", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } } }, "components": { "schemas": { "inputSchema": { "type": "object", "required": [ "urls" ], "properties": { "urls": { "title": "URLs to score", "type": "array", "description": "Website URLs or domains to score", "items": { "type": "string" } } } }, "runsResponseSchema": { "type": "object", "properties": { "data": { "type": "object", "properties": { "id": { "type": "string" }, "actId": { "type": "string" }, "userId": { "type": "string" }, "startedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "finishedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "status": { "type": "string", "example": "READY" }, "meta": { "type": "object", "properties": { "origin": { "type": "string", "example": "API" }, "userAgent": { "type": "string" } } }, "stats": { "type": "object", "properties": { "inputBodyLen": { "type": "integer", "example": 2000 }, "rebootCount": { "type": "integer", "example": 0 }, "restartCount": { "type": "integer", "example": 0 }, "resurrectCount": { "type": "integer", "example": 0 }, "computeUnits": { "type": "integer", "example": 0 } } }, "options": { "type": "object", "properties": { "build": { "type": "string", "example": "latest" }, "timeoutSecs": { "type": "integer", "example": 300 }, "memoryMbytes": { "type": "integer", "example": 1024 }, "diskMbytes": { "type": "integer", "example": 2048 } } }, "buildId": { "type": "string" }, "defaultKeyValueStoreId": { "type": "string" }, "defaultDatasetId": { "type": "string" }, "defaultRequestQueueId": { "type": "string" }, "buildNumber": { "type": "string", "example": "1.0.0" }, "containerUrl": { "type": "string" }, "usage": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "integer", "example": 1 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } }, "usageTotalUsd": { "type": "number", "example": 0.00005 }, "usageUsd": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "number", "example": 0.00005 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } } } } } } } } } ```