# Bluesky Brand Mention Monitor — Social Listening (`angaba92/bluesky-brand-monitor`) Actor

Monitor Bluesky for brand/keyword mentions with sentiment, questions, complaints, engagement scoring, hashtags and links. Built for actionable social listening.

- **URL**: https://apify.com/angaba92/bluesky-brand-monitor.md
- **Developed by:** [Andres Garcia-Baquero Leon](https://apify.com/angaba92) (community)
- **Categories:** Social media, Automation, AI
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

Pay per event

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js/docs.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python/docs.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## Bluesky Brand Mention Monitor — Social Listening

Track what people say about your **brand, product, or any keyword** on Bluesky — and instantly see which mentions actually need your attention.

Unlike a generic Bluesky scraper that dumps every post, this Actor is built for **reputation and support workflows**. Every mention is enriched so you can triage in seconds:

- 🟢🔴 **Sentiment** — positive / negative / neutral (heuristic)
- ❓ **Question detection** — someone asking about you → answer it
- ⚠️ **Complaint detection** — bugs, outages, billing, frustration → act on it
- 🔥 **Priority flag** — questions & complaints surfaced as `high`
- 📈 **Engagement score** — likes + reposts + replies + quotes
- 🏷️ **Hashtags & links** extracted from each post
- 🧹 **Deduplication** across keywords

### Input

```json
{
  "keywords": ["apify", "my-brand"],
  "sort": "latest",
  "minEngagement": 0,
  "onlyQuestionsAndComplaints": false,
  "maxResultsPerKeyword": 100
}
````

| Field | Type | Default | Description |
|---|---|---:|---|
| `keywords` | array | `["apify"]` | Brands / keywords to monitor (each searched separately) |
| `sort` | string | `latest` | `latest` or `top` |
| `minEngagement` | integer | `0` | Only return mentions with at least this total engagement |
| `onlyQuestionsAndComplaints` | boolean | `false` | Only return high-priority mentions (questions + complaints) |
| `maxResultsPerKeyword` | integer | `100` | Max mentions per keyword (1-1000) |

### Output per mention

```json
{
  "keyword": "apify",
  "text": "Is Apify down? Getting errors on every run",
  "sentiment": "negative",
  "isQuestion": true,
  "isComplaint": true,
  "priority": "high",
  "engagement": 14,
  "likeCount": 9, "repostCount": 2, "replyCount": 3, "quoteCount": 0,
  "hashtags": [], "links": [],
  "authorHandle": "user.bsky.social",
  "createdAt": "2026-07-23T10:00:00.000Z",
  "url": "https://bsky.app/profile/user.bsky.social/post/abc"
}
```

### Use cases

- **Brand & reputation monitoring** — never miss a complaint or viral mention
- **Customer support** — pipe `priority: high` mentions to your support queue
- **Competitor tracking** — monitor rivals' names and see sentiment shift
- **Campaign measurement** — track hashtag/keyword engagement over time
- **Lead gen** — catch people asking "which tool does X?" in real time

### Tip: run it on a schedule

Set this Actor on an Apify **schedule** (e.g. hourly) with `onlyQuestionsAndComplaints: true` to get a steady, low-noise feed of only the mentions worth replying to.

### Pricing

Pay Per Event:

- `$0.004` per enriched mention returned

You only pay for mentions actually returned (after your filters).

### Notes

- Source: public Bluesky AT Protocol endpoints (`api.bsky.app`). No login required.
- Sentiment / question / complaint detection is heuristic (keyword-based), tuned for English; treat it as a triage signal, not ground truth.

# Actor input Schema

## `keywords` (type: `array`):

Brand names or keywords to monitor on Bluesky (each is searched separately). E.g. apify, my-brand.

## `sort` (type: `string`):

Sort order for search results.

## `minEngagement` (type: `integer`):

Only return mentions with at least this total engagement (likes + reposts + replies + quotes).

## `onlyQuestionsAndComplaints` (type: `boolean`):

Only return mentions detected as questions or complaints (highest-priority for support / reputation).

## `maxResultsPerKeyword` (type: `integer`):

Maximum mentions to return per keyword (1-1000).

## Actor input object example

```json
{
  "keywords": [
    "apify"
  ],
  "sort": "latest",
  "minEngagement": 0,
  "onlyQuestionsAndComplaints": false,
  "maxResultsPerKeyword": 100
}
```

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "keywords": [
        "apify"
    ],
    "sort": "latest",
    "minEngagement": 0,
    "onlyQuestionsAndComplaints": false,
    "maxResultsPerKeyword": 100
};

// Run the Actor and wait for it to finish
const run = await client.actor("angaba92/bluesky-brand-monitor").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "keywords": ["apify"],
    "sort": "latest",
    "minEngagement": 0,
    "onlyQuestionsAndComplaints": False,
    "maxResultsPerKeyword": 100,
}

# Run the Actor and wait for it to finish
run = client.actor("angaba92/bluesky-brand-monitor").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "keywords": [
    "apify"
  ],
  "sort": "latest",
  "minEngagement": 0,
  "onlyQuestionsAndComplaints": false,
  "maxResultsPerKeyword": 100
}' |
apify call angaba92/bluesky-brand-monitor --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=angaba92/bluesky-brand-monitor",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "Bluesky Brand Mention Monitor — Social Listening",
        "description": "Monitor Bluesky for brand/keyword mentions with sentiment, questions, complaints, engagement scoring, hashtags and links. Built for actionable social listening.",
        "version": "0.1",
        "x-build-id": "tUmVW8MeXcF8XMnDU"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/angaba92~bluesky-brand-monitor/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-angaba92-bluesky-brand-monitor",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/angaba92~bluesky-brand-monitor/runs": {
            "post": {
                "operationId": "runs-sync-angaba92-bluesky-brand-monitor",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/angaba92~bluesky-brand-monitor/run-sync": {
            "post": {
                "operationId": "run-sync-angaba92-bluesky-brand-monitor",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "properties": {
                    "keywords": {
                        "title": "Keywords / brands",
                        "type": "array",
                        "description": "Brand names or keywords to monitor on Bluesky (each is searched separately). E.g. apify, my-brand.",
                        "items": {
                            "type": "string"
                        }
                    },
                    "sort": {
                        "title": "Sort",
                        "enum": [
                            "latest",
                            "top"
                        ],
                        "type": "string",
                        "description": "Sort order for search results.",
                        "default": "latest"
                    },
                    "minEngagement": {
                        "title": "Minimum engagement",
                        "minimum": 0,
                        "type": "integer",
                        "description": "Only return mentions with at least this total engagement (likes + reposts + replies + quotes).",
                        "default": 0
                    },
                    "onlyQuestionsAndComplaints": {
                        "title": "Only questions & complaints",
                        "type": "boolean",
                        "description": "Only return mentions detected as questions or complaints (highest-priority for support / reputation).",
                        "default": false
                    },
                    "maxResultsPerKeyword": {
                        "title": "Max results per keyword",
                        "minimum": 1,
                        "maximum": 1000,
                        "type": "integer",
                        "description": "Maximum mentions to return per keyword (1-1000).",
                        "default": 100
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
