# Monitor a Competitor's New Google Ads

**Use case:** 

A daily or weekly watch of a competitor's Google ads: the first run remembers what it finds, and every later run delivers only the new ads, with their words, countries and dates. Add a Slack, Discord or Telegram webhook to get a message when new ads appear.

## Input

```json
{
  "queries": [
    "zocdoc.com"
  ],
  "resultType": "ads",
  "region": "US",
  "adPlatforms": [],
  "creativeFormat": "ALL",
  "politicalAds": false,
  "maxAdsPerSearch": 100,
  "maxAdvertisersPerQuery": 5,
  "includeDetails": true,
  "includeAdText": true,
  "ocr": true,
  "ocrAllVariations": true,
  "landingPages": false,
  "onlyNewAds": true,
  "monitorStoreName": "zocdoc-us-ads",
  "notifyWhen": "ads",
  "skipDuplicateAds": true,
  "includeErrorRows": true,
  "fastMode": false,
  "maxConcurrency": 5,
  "proxyConfiguration": {
    "useApifyProxy": true
  },
  "residentialFallback": true,
  "failIfAllInputsFail": false,
  "strictInput": false
}
```

## Output

```json
{
  "imageUrl": {
    "label": "Ad",
    "format": "string"
  },
  "advertiserName": {
    "label": "Advertiser",
    "format": "string"
  },
  "format": {
    "label": "Format",
    "format": "string"
  },
  "headline": {
    "label": "Headline",
    "format": "string"
  },
  "description": {
    "label": "Description",
    "format": "string"
  },
  "displayUrl": {
    "label": "Display URL",
    "format": "string"
  },
  "firstShown": {
    "label": "First shown",
    "format": "string"
  },
  "lastShown": {
    "label": "Last shown",
    "format": "string"
  },
  "daysShown": {
    "label": "Days",
    "format": "integer"
  },
  "regionCount": {
    "label": "Countries",
    "format": "integer"
  },
  "youtubeVideoId": {
    "label": "YouTube",
    "format": "string"
  },
  "adUrl": {
    "label": "Link",
    "format": "string"
  }
}
```

## How it works

### 1. Sign up on Apify or log in

The Google Ads Library Scraper — Google Ads Transparency Center Actor is ready to run with the inputs already set for "Monitor a Competitor's New Google Ads". [Sign up or log in](https://console.apify.com/create-task-from-example/LOvdIDDHR1bCagtB7) and you'll land in Apify Console with a copy of this exact task.

### 2. Start the "Monitor a Competitor's New Google Ads" task

The Google Ads Library Scraper — Google Ads Transparency Center Actor will start running based on the input automatically. You can also change all the input fields, like brands, websites, advertiser ids or links, what to return, and more, to match your specific use case.

### 3. Receive the "Monitor a Competitor's New Google Ads" output

Monitor the progress in real time. You will be notified as soon as your dataset is complete and ready for review. Each result includes data such as ad, advertiser, format, and more.

### 4. Integrate into your workflow

The final output is delivered in JSON, CSV, or Excel format, ready to be plugged into your workflow. You can also [run the "Monitor a Competitor's New Google Ads" task via API](https://apify.com/anuarbakty/google-ads-library-scraper.md).

## FAQ

### How does "Only new ads" work?

The run keeps the IDs of the ads it delivered in a memory with the name you give. The next run with the same memory name skips them for free and delivers only new ones.

### How do I get the new ads in Slack?

Paste a Slack incoming webhook into "Send a message when the run ends", save the task and schedule it daily or weekly.

## About this Actor

This example demonstrates how to use [Google Ads Library Scraper — Google Ads Transparency Center](https://apify.com/anuarbakty/google-ads-library-scraper.md) with a specific input configuration. Visit the [Actor detail page](https://apify.com/anuarbakty/google-ads-library-scraper.md) to learn more, explore other use cases, and run it yourself.


## How to integrate an Actor?

This Task's input is already configured above. Use it as-is rather than inventing a new one.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For full API examples (JavaScript, Python, CLI, MCP, OpenAPI), see this Task's Actor page: https://apify.com/anuarbakty/google-ads-library-scraper.md

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).