# AI Review Analyzer: Sentiment & Insights from Review Sites (`asvm/ai-review-analyzer`) Actor

Scrape reviews from any review site and get AI-powered insights: sentiment, pain points, strengths, and recommendations. Works with SiteJabber, TripAdvisor, Booking.com, Yelp, Trustpilot, and more. No API key needed. $0.015 per URL.

- **URL**: https://apify.com/asvm/ai-review-analyzer.md
- **Developed by:** [ASVM Studio](https://apify.com/asvm) (community)
- **Categories:** AI, Lead generation, E-commerce
- **Stats:** 2 total users, 0 monthly users, 83.3% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $10.00 / 1,000 review analyses

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## AI Review Analyzer: Sentiment & Insights from Review Sites

Scrape customer reviews from ANY review website and get AI-powered business intelligence: sentiment analysis, customer pain points, competitive strengths, and strategic recommendations. No CSS selectors, no API keys, no per-site configuration needed.

### ⚡ What It Does

1. **Scrapes** customer reviews from any review page URL you provide
2. **Extracts** every review using AI (author, rating, text, date), adapting to any page layout automatically
3. **Analyzes** all reviews with AI for deep business intelligence: sentiment distribution, recurring themes, customer pain points, competitive strengths, and actionable recommendations
4. **Outputs** structured dataset: raw reviews + comprehensive AI analysis report

No CSS selectors. No site-specific code. The AI adapts to any page structure. When a website changes its design, the AI still works, no maintenance needed.

### 🏆 Why This Actor vs Competitors

| Feature | **AI Review Analyzer** | Other AI Scrapers | Traditional Scrapers |
|---------|----------------------|-------------------|---------------------|
| AI sentiment analysis | Full report with themes, pain points, recommendations | Raw data only | Raw data only |
| Works on any review site | Universal | Universal | Per-site code |
| API key needed | AI tokens included | Bring your own | N/A |
| Adapts to layout changes | AI-powered | AI-powered | Breaks on changes |
| Price per URL | **$0.015** | $0.020-$0.025 | $0.003 (no AI) |
| Custom instructions | Per-run custom prompt | Fixed schema | N/A |
| Competitive intelligence mode | Strategic recommendations | No | No |

Other Actors give you raw review data. This Actor gives you raw data PLUS AI-generated business insights: what customers love, what they hate, and what to do about it. Plus, it costs less.

### 📋 Supported Sites

This Actor works on any page with customer reviews. Here are some popular sites:

| Site | Works out of the box | Needs residential proxy |
|------|:---:|:---:|
| SiteJabber | Yes | |
| Booking.com | Yes | |
| TrustSpot / RaveCapture | Yes | |
| Glassdoor | | Recommended |
| TripAdvisor | | Recommended |
| Yelp | | Recommended |
| ProductHunt | | Recommended |
| Capterra | | Recommended |
| Trustpilot | | Recommended |
| G2 | | Recommended |
| ConsumerAffairs | | Recommended |
| Etsy | | Recommended |
| Other review sites | Yes | For sites with anti-bot protection |

For sites in the "Needs residential proxy" column, enable residential proxy in Apify run settings for best results.

### 📥 Input

| Field | Type | Required | Default | Description |
|-------|------|----------|---------|-------------|
| `startUrls` | array | Yes | localhost example | URLs of review pages |
| `maxReviews` | integer | No | 10 | Max reviews to extract per URL (1-500) |
| `analysisType` | enum | No | `detailed` | `summary`, `detailed`, or `competitive` |
| `customPrompt` | string | No | empty | Extra AI instructions (e.g. "Focus on shipping complaints" or "Output in Indonesian") |

#### Example Input

```json
{
  "startUrls": [
    { "url": "https://www.sitejabber.com/reviews/amazon.com" },
    { "url": "https://www.tripadvisor.com/Restaurant_Review-g294229-d1234567-Reviews-..." }
  ],
  "maxReviews": 10,
  "analysisType": "detailed",
  "customPrompt": "Focus on customer service quality and shipping speed"
}
````

### 📤 Output

#### Review Records (`type: "review"`)

Each individual extracted review with rating, author, text, and date.

#### Analysis Record (`type: "analysis"`)

AI-generated insights per URL:

- `overallSentiment`: positive / neutral / negative
- `averageRating`: computed from extracted ratings
- `sentimentDistribution`: percentage breakdown
- `topThemes`: most mentioned topics with per-theme sentiment
- `customerPainPoints`: top issues customers complain about
- `competitiveStrengths`: what customers praise most
- `keyQuotes`: representative quotes from real reviews
- `recommendations`: actionable business recommendations

**Competitive Intelligence mode** adds:

- `competitiveWeaknesses`: areas competitors could exploit
- `strategicRecommendations`: with priority, impact, timeframe
- `marketingOpportunities`: angles derived from positive reviews
- `improvementActions`: immediate fixes from negative reviews

### 💰 Pricing

**$0.015 per URL analyzed** ($15 per 1,000 URLs). All analysis types included at the same flat price.

| Volume | Cost |
|--------|------|
| 10 URLs | ~$0.15 |
| 100 URLs | ~$1.50 |
| 1,000 URLs | ~$15.00 |

No hidden costs. No API key required. AI tokens included in the price.

### 🎯 Use Cases

- **Business owners**: understand what customers really think across review platforms
- **Marketers**: competitive intelligence on competitors' reviews and reputation
- **Sales teams**: pre-meeting research on prospects and their customers
- **Investors**: due diligence on retail, F\&B, hospitality businesses
- **Agencies**: batch analysis for client reputation reports
- **Product managers**: aggregate user feedback across platforms into actionable insights
- **AI agents**: MCP-compatible for automated review monitoring workflows

### 🔧 Technical

- **Runtime**: Node.js 20 (Apify platform)
- **Crawler**: HTTP-based (got-scraping), fast and cost-efficient
- **AI Model**: Included (Advanced AI, fast, accurate, JSON-structured output)
- **Memory**: 512 MB (default)
- **Timeout**: 300s default

# Actor input Schema

## `startUrls` (type: `array`):

URLs of review pages. Works with SiteJabber, TripAdvisor, Booking.com, Yelp, Trustpilot, Glassdoor, ProductHunt, Capterra, and any page that contains customer reviews.

## `maxReviews` (type: `integer`):

Maximum reviews to extract per URL.

## `analysisType` (type: `string`):

Depth of AI analysis. All modes included at the same flat price.

## `customPrompt` (type: `string`):

Extra instructions for the AI analyst. Example: 'Focus on shipping complaints' or 'Compare with competitor X' or 'Output in Indonesian'. Leave empty for default analysis.

## Actor input object example

```json
{
  "startUrls": [
    {
      "url": "https://www.sitejabber.com/reviews/amazon.com"
    }
  ],
  "maxReviews": 10,
  "analysisType": "detailed",
  "customPrompt": ""
}
```

# Actor output Schema

## `reviews` (type: `string`):

Individual customer reviews extracted from the page, each with author, rating, text, and date. Source: JSON-LD structured data or AI extraction.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {};

// Run the Actor and wait for it to finish
const run = await client.actor("asvm/ai-review-analyzer").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {}

# Run the Actor and wait for it to finish
run = client.actor("asvm/ai-review-analyzer").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{}' |
apify call asvm/ai-review-analyzer --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=asvm/ai-review-analyzer",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "AI Review Analyzer: Sentiment & Insights from Review Sites",
        "description": "Scrape reviews from any review site and get AI-powered insights: sentiment, pain points, strengths, and recommendations. Works with SiteJabber, TripAdvisor, Booking.com, Yelp, Trustpilot, and more. No API key needed. $0.015 per URL.",
        "version": "1.0",
        "x-build-id": "gQeVHgQhVreCYcOCk"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/asvm~ai-review-analyzer/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-asvm-ai-review-analyzer",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/asvm~ai-review-analyzer/runs": {
            "post": {
                "operationId": "runs-sync-asvm-ai-review-analyzer",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/asvm~ai-review-analyzer/run-sync": {
            "post": {
                "operationId": "run-sync-asvm-ai-review-analyzer",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "startUrls"
                ],
                "properties": {
                    "startUrls": {
                        "title": "Review Page URLs",
                        "type": "array",
                        "description": "URLs of review pages. Works with SiteJabber, TripAdvisor, Booking.com, Yelp, Trustpilot, Glassdoor, ProductHunt, Capterra, and any page that contains customer reviews.",
                        "items": {
                            "type": "object",
                            "properties": {
                                "url": {
                                    "type": "string",
                                    "title": "URL",
                                    "description": "URL of a page containing reviews"
                                }
                            }
                        },
                        "default": [
                            {
                                "url": "https://www.sitejabber.com/reviews/amazon.com"
                            }
                        ]
                    },
                    "maxReviews": {
                        "title": "Max Reviews Per URL",
                        "minimum": 1,
                        "maximum": 500,
                        "type": "integer",
                        "description": "Maximum reviews to extract per URL.",
                        "default": 10
                    },
                    "analysisType": {
                        "title": "Analysis Type",
                        "enum": [
                            "summary",
                            "detailed",
                            "competitive"
                        ],
                        "type": "string",
                        "description": "Depth of AI analysis. All modes included at the same flat price.",
                        "default": "detailed"
                    },
                    "customPrompt": {
                        "title": "Custom Instructions (optional)",
                        "type": "string",
                        "description": "Extra instructions for the AI analyst. Example: 'Focus on shipping complaints' or 'Compare with competitor X' or 'Output in Indonesian'. Leave empty for default analysis.",
                        "default": ""
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
