# 😡 Trustpilot Negative Review & Competitor Churn Lead Generator (`automation_studio/trustpilot-churn-lead-generator`) Actor

Monitor competitor Trustpilot profiles for 1-star and 2-star reviews. Automatically categorizes complaints (price hikes, support ghosting, outages, frozen accounts), flags unresponded reviews, and generates competitive conquesting sales pitches.

- **URL**: https://apify.com/automation\_studio/trustpilot-churn-lead-generator.md
- **Developed by:** [Automation Studio](https://apify.com/automation_studio) (community)
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $3.00 / 1,000 verified dissatisfied customer churn leads

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## 😡 Trustpilot Negative Review & Competitor Churn Lead Generator

Extract and monitor 1-star and 2-star customer complaints across competitor Trustpilot profiles. Automatically categorizes customer defection drivers, detects ignored complaints, and generates actionable sales conquesting battlecard pitches.

100% authentic live data extracted directly from public Trustpilot company profiles with zero synthetic data.

***

### 💡 The Opportunity: Competitive Conquesting

When a consumer or business leaves a 1-star or 2-star review on Trustpilot for a company (e.g., a web host, payment gateway, VPN, CRM, or cloud provider), they are **ready to switch immediately**.

If a competitor reaches out with a tailored solution addressing their exact complaint, the customer has a **3x to 5x higher conversion rate** than cold outbound leads.

***

### ⚡ What This Actor Delivers

| Data Field | Description | Example |
| :--- | :--- | :--- |
| `companyDomain` | Target Competitor Domain | `godaddy.com` |
| `reviewerName` | Customer Display Name | `George W` |
| `reviewerCountry` | Customer Country Code | `GB` |
| `rating` | Star Rating Given (1, 2, or 3) | `1` |
| `reviewTitle` | Customer Review Headline | *Shocking experience - refused refund* |
| `reviewText` | Full Customer Complaint Text | Full review detailing the failure |
| `churnCategory` | Automated Defection Driver | `BILLING_AND_PRICE_HIKES` |
| `churnSeverity` | Defection Risk Level | `CRITICAL` |
| `isCompanyIgnored` | Flag if company never replied | `true` |
| `competitorWeakness` | Specific operational failure | *Sudden price increase with zero refund recourse* |
| `conquestingBattlecardPitch` | Actionable sales counter-pitch | *Offer price-lock guarantee & free 1-click migration* |
| `reviewUrl` | Direct link to review on Trustpilot | `https://www.trustpilot.com/reviews/...` |

***

### 🎯 Target Audience

1. **B2B SaaS Sales Teams**: Target customers actively leaving your competitor (e.g. CRM, email marketing, cloud hosts).
2. **Fintech & Payment Processors**: Identify merchants whose accounts were frozen or hit with surprise transaction fees.
3. **Agencies & Brand Reputation Managers**: Benchmark competitor vulnerability indexes and customer complaint trends.
4. **Product Marketing & Competitive Intelligence**: Uncover competitors' hidden weaknesses, recurring software outages, and support failures.

***

### 🔍 Automated Churn Categories

- **💰 Billing, Price Hikes & Unexpected Charges** (`BILLING_AND_PRICE_HIKES`): Surprise renewal rate jumps, hidden surcharges, or unauthorized recurring charges.
- **🎧 Support Ghosting & Refused Refunds** (`SUPPORT_AND_REFUND_REFUSAL`): Unresponsive support, tickets closed without resolution, or bot loops.
- **⚡ Technical Outages, Server Downtime & Bugs** (`TECHNICAL_OUTAGE_AND_BUGS`): Service downtime, broken updates, slow latency, or lost data.
- **🔒 Account Suspensions & Frozen Funds** (`ACCOUNT_SUSPENSION_AND_LOCKOUT`): Sudden account lockouts, frozen balances, or endless KYC loops.
- **⚠️ Misleading Marketing & Bait-and-Switch** (`FALSE_ADVERTISING_AND_BAIT_SWITCH`): Features removed or deceptive contract terms.

***

### 📊 Dual Interactive Dataset Views

- **Conquesting Leads (`conquesting_leads`)**: Sales-focused directory featuring Customer Name, Country, Rating, Churn Category, Severity, Ignored Flag, and Review URL.
- **Complaint Intelligence & Battlecards (`complaint_intel`)**: Strategic view featuring Complaint Title, Competitor Weakness, Full Review Text, Company Response, and Conquesting Counter-Pitch.

***

### 💰 Pay-Per-Event (PPE) Pricing

| Event Code | Event Title | Base Tier Price | Description |
| :--- | :--- | :--- | :--- |
| `apify-actor-start` | Actor Start | **$0.00001** | One-time base initiation fee per competitor search. |
| `apify-default-dataset-item` | Enriched Churn Lead | **$0.001** | Per classified 1-star/2-star customer complaint with churn category and conquesting pitch. |

*Volume discounts apply automatically across Bronze, Silver, Gold, Platinum, and Diamond subscription tiers (down to $0.0007 per lead).*

***

### 🔔 Webhook Alerts (Discord & Slack)

Supply a Discord or Slack Webhook URL to receive instant competitor defection alerts:

- Competitor Vulnerability Score (0-100).
- Unanswered Complaint Rate (percentage of negative reviews ignored by support).
- Critical customer defection quotes with direct Trustpilot review links for immediate sales outreach.

# Actor input Schema

## `companyDomains` (type: `array`):

Enter the base domains (e.g. 'godaddy.com', 'bluehost.com') or full Trustpilot profile URLs (e.g. 'https://www.trustpilot.com/review/godaddy.com') of competitors to monitor.

## `starRatings` (type: `array`):

Select review ratings to extract. For customer defection and sales conquesting, 1-star and 2-star reviews represent customers actively seeking alternatives.

## `maxReviewsPerCompany` (type: `integer`):

Maximum number of negative reviews to extract per competitor profile.

## `onlyUnansweredReviews` (type: `boolean`):

When enabled, only extracts reviews where the competitor company has NOT responded. Dissatisfied customers who are ignored by support have a 3x-5x higher conquesting conversion rate.

## `churnCategoriesFilter` (type: `array`):

Filter leads by specific complaint drivers. Select 'ALL' to capture all complaint types.

## `includeSummaryInDataset` (type: `boolean`):

By default (false), dataset items consist solely of clean tabular customer review leads. Turn ON to prepend an executive vulnerability summary card as dataset item #1.

## `webhookUrl` (type: `string`):

Optional: Receive instant notifications with competitor vulnerability scores, customer complaint quotes, and conquesting sales pitches.

## Actor input object example

```json
{
  "companyDomains": [
    "godaddy.com"
  ],
  "starRatings": [
    "1",
    "2"
  ],
  "maxReviewsPerCompany": 20,
  "onlyUnansweredReviews": false,
  "churnCategoriesFilter": [
    "ALL"
  ],
  "includeSummaryInDataset": false
}
```

# Actor output Schema

## `dataset` (type: `string`):

Dataset containing verified 1-star and 2-star customer complaints with categorized churn drivers and conquesting sales pitches

## `summary` (type: `string`):

Executive summary with competitor vulnerability index, top defection drivers, unanswered complaint rate, and conquesting battlecard angles

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "companyDomains": [
        "godaddy.com"
    ],
    "starRatings": [
        "1",
        "2"
    ],
    "churnCategoriesFilter": [
        "ALL"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("automation_studio/trustpilot-churn-lead-generator").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "companyDomains": ["godaddy.com"],
    "starRatings": [
        "1",
        "2",
    ],
    "churnCategoriesFilter": ["ALL"],
}

# Run the Actor and wait for it to finish
run = client.actor("automation_studio/trustpilot-churn-lead-generator").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "companyDomains": [
    "godaddy.com"
  ],
  "starRatings": [
    "1",
    "2"
  ],
  "churnCategoriesFilter": [
    "ALL"
  ]
}' |
apify call automation_studio/trustpilot-churn-lead-generator --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,automation_studio/trustpilot-churn-lead-generator"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/RcQfPNVdZeaXsLLTd/builds/k9affTfO5YzXyYOMW/openapi.json