# AI Company Enrichment: Website to Firmographics, ICP, Tech (`benedictmendoza/ai-company-enrichment`) Actor

Turn any company website into structured data: firmographics, ICP, pricing model, tech stack, hiring signals, contacts & socials. Fresh from the live site, not a stale database. Plugs into Clay, n8n & sales workflows.

- **URL**: https://apify.com/benedictmendoza/ai-company-enrichment.md
- **Developed by:** [Benedict Mendoza](https://apify.com/benedictmendoza) (community)
- **Categories:** AI, Lead generation, Automation
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $40.00 / 1,000 company enricheds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
- **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`.
- **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`.
- **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`.
- **Any other language** — the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).

# README

## AI Company Enrichment — Website to Firmographics, ICP & Tech Stack

**Turn any company website into structured B2B data — fresh from the live site, not a stale database.** Give this Actor a list of company URLs and get back clean JSON per company: firmographics, ideal customer profile, pricing model, tech stack hints, hiring signals, contacts, and social links.

Enrichment databases go stale the day they're built. This Actor reads the company's actual website *right now* — homepage, about, pricing, careers, and contact pages — and uses AI extraction to turn it into the fields your sales and GTM workflows need.

### What data does this company enrichment API return?

For each company website you provide:

| Field | Example |
|---|---|
| `companyName`, `description` | Clean identity + 1–2 sentence summary |
| `industry`, `businessModel` | "Technology", "B2B SaaS" / ecommerce / agency / marketplace… |
| `icpSummary` | Who their ideal customer is, in one sentence |
| `pricingModel`, `pricingTiers` | freemium / subscription / usage-based / custom quote + visible tiers |
| `techStackHints` | Technologies & integrations mentioned on the site |
| `keyProducts` | Product/service names |
| `isHiring`, `hiringRoles` | Careers-page signal — hiring = growing = buying |
| `contactEmails`, `phones` | Generic company contacts only (info@, sales@ — never personal data) |
| `socialLinks`, `hqLocation`, `foundedYear`, `employeeCountEstimate` | Firmographics |
| `confidence`, `sourcePages` | How sure the extraction is, and which pages it read |

### Who is this for?

- **Clay users**: call this Actor via HTTP API from a Clay table and enrich rows at a fraction of AI-agent credit costs
- **n8n / Make / Zapier builders**: drop it into automations as the enrichment step
- **Sales & GTM teams**: qualify inbound leads or build account lists with fresh firmographics and ICP fit
- **Agencies**: enrich prospect lists per client without per-seat data subscriptions
- **AI agents**: use it as a tool via MCP — structured JSON out, no parsing needed

### How to use it

1. Paste company websites or domains (one per line)
2. Run — each company's homepage plus about/pricing/careers/contact pages are read and extracted
3. Export the dataset as JSON/CSV/Excel, or fetch it via API

Works with bare domains (`stripe.com`) or full URLs. Failed sites are reported as error rows and **never charged**.

### Pricing

Pay per company enriched — a small Actor start fee plus a fixed price per successful enrichment. No subscription, no credits system, no seat licenses. Compare with AI enrichment credits elsewhere at $0.75–1.50 per row.

### FAQ

**How is this different from enrichment databases (Clearbit, Apollo)?**
Databases return what they crawled months ago. This reads the live website at run time — new pricing, current hiring, latest positioning — and tells you which pages it read.

**Is this GDPR-safe?**
It extracts company-level data only. Contact emails are restricted to generic addresses (info@, sales@, hello@) — personal emails are never extracted.

**Can I bring my own LLM key?**
Yes — add your OpenRouter API key in the input and extraction runs on your own account.

**What if a website blocks the request or is down?**
You get an error row for that company and are not charged for it.

**Can AI agents use this?**
Yes — it's exposed via Apify's MCP integration and returns strict JSON, so it works as an agent tool out of the box.

### Support

Bugs, field requests, or a data source you want added? Open an issue in the **Issues** tab — issues are answered fast and feature requests shape the roadmap.

# Actor input Schema

## `companies` (type: `array`):

Company website URLs or domains to enrich, one per line (e.g. notion.so or https://stripe.com).

## `maxPagesPerCompany` (type: `integer`):

How many pages to read per site (homepage + about/pricing/careers/contact). More pages = richer data, slightly slower.

## `openrouterApiKey` (type: `string`):

Optional: bring your own OpenRouter API key to run extraction on your own LLM account. Leave empty to use the built-in one (included in the per-company price).

## Actor input object example

```json
{
  "companies": [
    "apify.com",
    "notion.so"
  ],
  "maxPagesPerCompany": 5
}
```

# Actor output Schema

## `companies` (type: `string`):

Structured firmographics, ICP, pricing, tech stack, hiring signals, contacts and socials per company.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "companies": [
        "apify.com",
        "notion.so"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("benedictmendoza/ai-company-enrichment").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "companies": [
        "apify.com",
        "notion.so",
    ] }

# Run the Actor and wait for it to finish
run = client.actor("benedictmendoza/ai-company-enrichment").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "companies": [
    "apify.com",
    "notion.so"
  ]
}' |
apify call benedictmendoza/ai-company-enrichment --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,benedictmendoza/ai-company-enrichment"
        }
    }
}

```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/gHb6CghNiCVCvq9ki/builds/w7xcphy8fM2VWCAhq/openapi.json