# SimilarWeb Traffic & Rank Scraper | from $4.90/1K (`bovi/similarweb-scraper`) Actor

Extract website traffic data from SimilarWeb: global rank, category rank, monthly visits, bounce rate, pages/visit, traffic sources breakdown, and top countries. Clean JSON output via the undocumented SimilarWeb data API — no SimilarWeb account required.

- **URL**: https://apify.com/bovi/similarweb-scraper.md
- **Developed by:** [Vitalii Bondarev](https://apify.com/bovi) (community)
- **Categories:** SEO tools, Marketing
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, NaN bookmarks
- **User rating**: No ratings yet

## Pricing

from $4.90 / 1,000 domain-traffics

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

### SimilarWeb Traffic & Rank Scraper

Extract comprehensive website traffic intelligence from SimilarWeb for any domain — no SimilarWeb account required, no API key needed. Perfect for SEO agencies, growth marketers, competitive analysts, and market researchers who need bulk traffic data without a $600/month SimilarWeb subscription.

### Features

- **Global rank** — SimilarWeb worldwide rank (e.g. #47 for github.com)
- **Category rank** — rank within the site's primary category (e.g. #2 in News & Media)
- **Country rank** — rank in the site's primary country with country code
- **Monthly visits** — average monthly visits over the last 3 months (absolute count)
- **Engagement metrics** — bounce rate, pages per visit, average visit duration in seconds
- **Traffic sources breakdown** — shares for Direct, Search Organic, Search Paid, Social Organic, Social Paid, Referrals, Mail, Display Ads, GenAI, Affiliate
- **Top countries** — up to 5 top countries with traffic share percentages
- **Monthly visit history** — last 3 months of visit counts with exact dates
- **Bulk processing** — scrape hundreds or thousands of domains in one run
- **URL normalization** — accepts bare domains or full URLs, strips www automatically
- **Graceful error handling** — small/untracked sites get an error record instead of crashing

### How to Use

1. Open the actor and paste a list of domains into the **Domains** field.
2. Use bare domains (`airbnb.com`) or full URLs (`https://www.airbnb.com/rooms/`).
3. Leave proxy settings at the default (Apify RESIDENTIAL) — required for SimilarWeb.
4. Click **Start** and results appear in the dataset within seconds per domain.

**Example input:**
```json
{
  "domains": [
    "airbnb.com",
    "booking.com",
    "vrbo.com",
    "tripadvisor.com"
  ]
}
````

### Pricing & Cost Estimate

This actor uses **Pay Per Result** pricing. You are charged per domain successfully delivered. Each domain costs $0.0049 (i.e. $4.90 per 1,000 domains).

| Volume | Cost |
|--------|------|
| 100 domains | ~$0.49 |
| 1,000 domains | ~$4.90 |
| 10,000 domains | ~$49.00 |
| 100,000 domains | ~$490.00 |

For reference: a SimilarWeb Professional subscription costs $600+/month and limits you to a fixed quota. With this actor you pay only for what you scrape.

The actor runs on Apify RESIDENTIAL proxy — compute and proxy costs are covered by Apify's PPE model and billed to your Apify account (not to you via an external service).

### Input Reference

| Field | Type | Description |
|-------|------|-------------|
| `domains` | string list | Domains or URLs to look up. Required. |
| `proxyConfiguration` | proxy | Proxy settings. Default: Apify RESIDENTIAL. Do not change. |
| `maxConcurrency` | integer | Parallel fetches, 1–10. Default: 3. Keep at 3–5 to avoid rate-limiting. |

### Output Reference

Each domain produces one record:

```json
{
  "domain": "airbnb.com",
  "global_rank": 169,
  "country_rank": 78,
  "country_rank_cc": "US",
  "category": "travel_and_tourism/accommodation_and_hotels",
  "category_rank": 3,
  "category_rank_name": "Travel_And_Tourism",
  "monthly_visits_avg": 107846142,
  "avg_visit_duration_sec": 407.03,
  "pages_per_visit": 13.92,
  "bounce_rate": 0.309,
  "traffic_sources": {
    "direct": 0.45,
    "search_organic": 0.25,
    "search_paid": 0.05,
    "social_organic": 0.08,
    "social_paid": 0.02,
    "referrals": 0.07,
    "mail": 0.03,
    "display_ads": 0.01,
    "gen_ai": 0.005,
    "affiliate": 0.005
  },
  "top_countries": [
    {"cc": "US", "share": 0.55},
    {"cc": "GB", "share": 0.10},
    {"cc": "CA", "share": 0.08}
  ],
  "estimated_monthly_visits": [
    {"month": "2026-02-01", "visits": 95000000},
    {"month": "2026-03-01", "visits": 110000000},
    {"month": "2026-04-01", "visits": 107846142}
  ],
  "is_small": false,
  "scraped_at": "2026-06-07T12:00:00Z",
  "error": null
}
```

Fields are `null` when SimilarWeb has no data for a domain (new or very small sites). The `error` field explains why — `null` means success.

### Use Cases

**SEO agencies** — audit competitor traffic channels, benchmark client sites against industry leaders, identify high-traffic targets for link building.

**Growth hackers** — validate market size before entering a niche, measure traffic share of competing products, track share-of-voice over time.

**Market researchers** — rank industries by total traffic, identify the top 100 sites in any category, build traffic-weighted media lists.

**Sales intelligence** — prioritize outreach lists by website traffic size, qualify inbound leads, validate company web presence.

### Other Actors

Looking for more SEO and traffic data tools? Check out our other actors in the SEO\_TOOLS and MARKETING categories on Apify Store.

### FAQ

**Does this require a SimilarWeb account?**
No. The actor uses SimilarWeb's undocumented data API that powers their browser extension. No login required.

**Why do some domains return null values?**
SimilarWeb only tracks sites with meaningful traffic. New domains, very niche sites, or sites with fewer than ~5,000 monthly visits often have no data. The `error` field will say "small site" for these.

**How fresh is the data?**
SimilarWeb updates their estimates monthly. The data reflects the most recent month available in their system.

**Can I scrape a million domains?**
Yes — increase your Apify memory limit and set `maxConcurrency` to 5. Expect ~1–2 seconds per domain. For very large runs, split into batches of 10,000.

**Is this legal?**
This actor accesses publicly available data from a public API endpoint. Use in accordance with SimilarWeb's Terms of Service and applicable laws. Do not use scraped data to build a competing data product.

**Support:** Open an issue in the actor's Issues tab or contact us via Apify's messaging system.

# Actor input Schema

## `domains` (type: `array`):

Enter website domains to look up. Accepts bare domains (airbnb.com) or full URLs (https://www.airbnb.com/). www. prefix is stripped automatically.

## `proxyConfiguration` (type: `object`):

Proxy settings. Defaults to Apify RESIDENTIAL — required for SimilarWeb. Do not change unless you know what you're doing.

## `maxConcurrency` (type: `integer`):

Number of domains to fetch in parallel. Keep at 3–5 to avoid rate-limiting. Higher values may cause 403 errors.

## Actor input object example

```json
{
  "domains": [
    "airbnb.com",
    "github.com",
    "nytimes.com"
  ],
  "proxyConfiguration": {
    "useApifyProxy": true,
    "apifyProxyGroups": [
      "RESIDENTIAL"
    ]
  },
  "maxConcurrency": 3
}
```

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "domains": [
        "airbnb.com",
        "github.com",
        "nytimes.com"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("bovi/similarweb-scraper").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "domains": [
        "airbnb.com",
        "github.com",
        "nytimes.com",
    ] }

# Run the Actor and wait for it to finish
run = client.actor("bovi/similarweb-scraper").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "domains": [
    "airbnb.com",
    "github.com",
    "nytimes.com"
  ]
}' |
apify call bovi/similarweb-scraper --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=bovi/similarweb-scraper",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "SimilarWeb Traffic & Rank Scraper | from $4.90/1K",
        "description": "Extract website traffic data from SimilarWeb: global rank, category rank, monthly visits, bounce rate, pages/visit, traffic sources breakdown, and top countries. Clean JSON output via the undocumented SimilarWeb data API — no SimilarWeb account required.",
        "version": "0.1",
        "x-build-id": "eAChQVjmFmy7CU0EJ"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/bovi~similarweb-scraper/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-bovi-similarweb-scraper",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/bovi~similarweb-scraper/runs": {
            "post": {
                "operationId": "runs-sync-bovi-similarweb-scraper",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/bovi~similarweb-scraper/run-sync": {
            "post": {
                "operationId": "run-sync-bovi-similarweb-scraper",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "domains"
                ],
                "properties": {
                    "domains": {
                        "title": "Domains",
                        "type": "array",
                        "description": "Enter website domains to look up. Accepts bare domains (airbnb.com) or full URLs (https://www.airbnb.com/). www. prefix is stripped automatically.",
                        "items": {
                            "type": "string"
                        }
                    },
                    "proxyConfiguration": {
                        "title": "Proxy configuration",
                        "type": "object",
                        "description": "Proxy settings. Defaults to Apify RESIDENTIAL — required for SimilarWeb. Do not change unless you know what you're doing.",
                        "default": {
                            "useApifyProxy": true,
                            "apifyProxyGroups": [
                                "RESIDENTIAL"
                            ]
                        }
                    },
                    "maxConcurrency": {
                        "title": "Max concurrency",
                        "minimum": 1,
                        "maximum": 10,
                        "type": "integer",
                        "description": "Number of domains to fetch in parallel. Keep at 3–5 to avoid rate-limiting. Higher values may cause 403 errors.",
                        "default": 3
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```