# Shopify Store Auditor - New Stores, Marketing Gaps & Contacts (`byusuklu/shopify-store-auditor`) Actor

Find newly launched Shopify stores (or audit your own list) and get each store's country, products, niche, theme, marketing gaps (no Meta pixel, no Google tag, no email popup, no reviews app, weak SEO) and published business contacts.

- **URL**: https://apify.com/byusuklu/shopify-store-auditor.md
- **Developed by:** [Hasan U.](https://apify.com/byusuklu) (community)
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $19.90 / 1,000 store auditeds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Shopify Store Auditor — New Stores, Marketing Gaps & Contacts

Find **newly launched Shopify stores** (or audit your own list) and get, for every store:

- Store name, country, city, currency, product count and niche
- Theme (and whether it's a free default theme)
- **Marketing gaps**: no Meta pixel, no Google tag, no email/SMS capture tool, no reviews app, missing meta description, slow homepage, no social links
- **Business contacts the store publishes itself** (contact emails such as info@ / support@, contact page) and brand social profiles linked from the store

Built for agencies and freelancers who sell email marketing, paid ads, reviews/UGC, SEO, CRO or design to Shopify merchants — and for app developers looking for stores that need their app.

### Modes

| Mode | What it does |
|---|---|
| **discover** | Scans domains registered in the last 1–14 days, keeps the ones running on Shopify, audits them |
| **urls** | Audits the store domains you provide |

### Filters

- `countries` — e.g. `["US"]`
- `niche` — Apparel, Beauty, Jewelry, Home, Pets, Food, Health, Kids, Automotive, Electronics, Tools
- `requiredGaps` — e.g. only stores with `no_email_capture_tool`
- `onlyWithContact` — skip stores with no published business contact
- `minProducts` — skip empty or placeholder stores

### Output example

```json
{
  "storeName": "Example Apparel Co",
  "url": "https://example-apparel.com",
  "country": "US",
  "city": "Austin, Texas",
  "niche": "Apparel",
  "productCount": 134,
  "theme": "Dawn",
  "gaps": ["no_meta_pixel", "no_email_capture_tool", "no_reviews_app", "default_free_theme"],
  "gapCount": 4,
  "businessEmails": ["hello@example-apparel.com"],
  "socials": {"instagram": "https://instagram.com/exampleapparel"},
  "status": "ok"
}
```

### Pricing

Pay per result: $19.90 per 1,000 audited stores ($0.0199 per store). You are charged only for stores that pass your filters; in `urls` mode, stores that fail to load are listed free of charge so you can see why.

### Data & compliance

Only public store pages are read (`/meta.json`, homepage, `/products.json`, contact and policy pages).
Only contact emails that the store itself publishes on its own website are returned (no social-network scraping, no third-party data sources). Some small stores publish a free-mail address (e.g. Gmail/Yahoo) as their business contact.
Use results in line with CAN-SPAM / GDPR (identify yourself, honour opt-outs).

# Actor input Schema

## `mode` (type: `string`):

'discover' finds Shopify stores launched in the last days. 'urls' audits the stores you list.

## `daysBack` (type: `integer`):

How many days of newly registered domains to scan (1-14).

## `storeUrls` (type: `array`):

Store domains or URLs, e.g. mystore.com

## `maxResults` (type: `integer`):

Maximum number of audited stores to return (each result is billed).

## `countries` (type: `array`):

Keep only stores based in these ISO country codes (e.g. US, GB, CA, AU). Empty = all.

## `niche` (type: `string`):

Optional: Apparel, Beauty, Jewelry, Home, Pets, Food, Health, Kids, Automotive, Electronics, Tools

## `requiredGaps` (type: `array`):

Keep stores that have at least one of these gaps.

## `onlyWithContact` (type: `boolean`):

Skip stores with no published business email or social profile.

## `minProducts` (type: `integer`):

Skip stores with fewer products than this (filters out empty or placeholder stores).

## Actor input object example

```json
{
  "mode": "urls",
  "daysBack": 7,
  "storeUrls": [
    "allbirds.com",
    "brooklinen.com",
    "bombas.com"
  ],
  "maxResults": 10,
  "countries": [
    "US"
  ],
  "onlyWithContact": true,
  "minProducts": 3
}
```

# Actor output Schema

## `overview` (type: `string`):

One row per audited store (table view).

## `fullResults` (type: `string`):

Every audited store with all fields.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "mode": "urls",
    "storeUrls": [
        "allbirds.com",
        "brooklinen.com",
        "bombas.com"
    ],
    "maxResults": 10,
    "countries": [
        "US"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("byusuklu/shopify-store-auditor").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "mode": "urls",
    "storeUrls": [
        "allbirds.com",
        "brooklinen.com",
        "bombas.com",
    ],
    "maxResults": 10,
    "countries": ["US"],
}

# Run the Actor and wait for it to finish
run = client.actor("byusuklu/shopify-store-auditor").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "mode": "urls",
  "storeUrls": [
    "allbirds.com",
    "brooklinen.com",
    "bombas.com"
  ],
  "maxResults": 10,
  "countries": [
    "US"
  ]
}' |
apify call byusuklu/shopify-store-auditor --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,byusuklu/shopify-store-auditor"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/asRd8nBqWSFHzbpDS/builds/wYn41qUrJRuKYldOU/openapi.json