# Marketing Landing Page QA (`caomicc/marketing-landing-page-qa-actor`) Actor

Audit marketing landing pages before launch: verify forms, tracking tags, SEO metadata, CTAs, broken links, accessibility smoke checks, and capture desktop/mobile screenshots with actionable pass, warn, and fail scoring.

- **URL**: https://apify.com/caomicc/marketing-landing-page-qa-actor.md
- **Developed by:** [Cammy O](https://apify.com/caomicc) (community)
- **Categories:** SEO tools, Automation, Developer tools
- **Stats:** 1 total users, 0 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

Pay per usage

This Actor is paid per platform usage. The Actor is free to use, and you only pay for the Apify platform usage, which gets cheaper the higher subscription plan you have.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-usage

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Marketing Landing Page QA Actor

An Apify Actor for pre-launch QA of marketing landing pages. It catches common campaign blockers before traffic goes live: missing forms, missing tracking tags, SEO metadata gaps, broken links, weak CTA setup, accessibility smoke issues, and screenshot evidence.

### Who this is for

- Marketing web developers
- Demand generation teams
- Marketing operations teams
- Agencies launching campaign pages
- SaaS founders who want a quick launch-readiness check

### What it checks

- Page load success and final URL
- Title, meta description, canonical, robots, Open Graph, Twitter tags
- H1/H2/H3 content
- CTA-like links and buttons
- Native forms and common form vendors: Marketo, HubSpot, Pardot, Eloqua, Salesforce, Typeform
- Marketing tags: GTM, GA, Adobe, LinkedIn, Meta, Demandbase, 6sense, Drift, Qualified, Intercom
- Bounded broken-link checks
- Accessibility smoke checks: missing image alt text, unlabeled fields, empty buttons/links, heading issues
- Desktop and mobile screenshots stored in the Apify key-value store

### What it does not do

- It does not submit forms.
- It does not log in.
- It does not perform a full Lighthouse or WCAG audit.
- It does not guarantee pixel events fired; it detects script/page presence.

### Example input

```json
{
  "urls": ["https://example.com/campaign"],
  "expectedFormProvider": "marketo",
  "expectedTracking": ["gtm", "linkedin"],
  "checkBrokenLinks": true,
  "maxLinksToCheck": 30,
  "takeScreenshots": true,
  "timeoutSecs": 30
}
```

### Local development

```bash
npm install
npm run build
npm test
npm run lint
npm start
```

`npm start` runs the compiled JavaScript from `dist/`. Use `npm run dev` only for quick non-Playwright development; Playwright `page.evaluate()` functions should be exercised through the compiled build to avoid live-transpiler helper leakage.

For local Actor input, create `storage/key_value_stores/default/INPUT.json` with the example input.

### Output

The Actor pushes one dataset item per audited URL with:

- `status`: `pass`, `warn`, or `fail`
- `score`: 0-100
- `blockers`, `warnings`, `notices`
- `metadata`, `forms`, `tracking`, `ctas`, `links`, `accessibility`
- screenshot keys in the default key-value store

### Privacy and ethics

This Actor audits public landing pages and does not submit lead forms or collect leads. Use it for pages you own, pages you are authorized to test, or public competitive analysis consistent with applicable terms and law.

# Actor input Schema

## `urls` (type: `array`):

One or more public landing page URLs to audit.

## `expectedFormProvider` (type: `string`):

Which form provider should be present on the page.

## `expectedTracking` (type: `array`):

Optional tracking tags expected on every page.

## `checkBrokenLinks` (type: `boolean`):

Whether to crawl and validate outgoing page links.

## `maxLinksToCheck` (type: `integer`):

Upper limit for link checks on each page to control run time.

## `takeScreenshots` (type: `boolean`):

Capture full-page screenshots for each audited URL.

## `timeoutSecs` (type: `integer`):

Maximum page load and audit time per URL in seconds.

## Actor input object example

```json
{
  "urls": [
    "https://example.com/"
  ],
  "expectedFormProvider": "any",
  "expectedTracking": [
    "gtm",
    "linkedin"
  ],
  "checkBrokenLinks": true,
  "maxLinksToCheck": 30,
  "takeScreenshots": true,
  "timeoutSecs": 30
}
```

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "urls": [
        "https://example.com/"
    ],
    "expectedTracking": [
        "gtm",
        "linkedin"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("caomicc/marketing-landing-page-qa-actor").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "urls": ["https://example.com/"],
    "expectedTracking": [
        "gtm",
        "linkedin",
    ],
}

# Run the Actor and wait for it to finish
run = client.actor("caomicc/marketing-landing-page-qa-actor").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "urls": [
    "https://example.com/"
  ],
  "expectedTracking": [
    "gtm",
    "linkedin"
  ]
}' |
apify call caomicc/marketing-landing-page-qa-actor --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,caomicc/marketing-landing-page-qa-actor"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/99RGg1mHmmFj2ODgP/builds/qghdT7EgWBeAaFRQD/openapi.json