# Website Lead Brief + Outreach Generator (`city-in-the-sky/website-lead-brief-generator`) Actor Generate AI lead briefs, buying angles, subject lines, and cold email drafts from public website URLs. - **URL**: https://apify.com/city-in-the-sky/website-lead-brief-generator.md - **Developed by:** [city in the sky](https://apify.com/city-in-the-sky) (community) - **Categories:** AI, Marketing, SEO tools - **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, NaN bookmarks - **User rating**: No ratings yet ## Pricing $50.00 / 1,000 lead brief generateds This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events. Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event ## What's an Apify Actor? Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases. In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours, and optionally produces a well-defined JSON output, datasets with results, or files in key-value store. In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server. Actors are written with capital "A". ## How to integrate an Actor? If asked about integration, you help developers integrate Actors into their projects. You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready. The best way to integrate Actors is as follows. In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md): ```bash npm install apify-client ``` In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md): ```bash pip install apify-client ``` In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md): ````bash # MacOS / Linux curl -fsSL https://apify.com/install-cli.sh | bash # Windows irm https://apify.com/install-cli.ps1 | iex ```bash In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md). If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md). For usage examples, see the [API](#api) section below. For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt). # README ## Website Lead Brief + Outreach Generator Built by `city in the sky`. This Apify Actor turns public company websites into structured lead briefs and personalized outbound drafts. It is designed for sales teams, agencies, founders, and operators who need quick pre-call research without logging into private systems or scraping personal contact data. ### What It Generates - Company summary from public website text - Likely target customer - Buying signals - Pain points and outreach angle - Subject lines - Cold email draft - Optional follow-up email - LinkedIn-style short message - Source page metadata ### Input ```json { "startUrls": [{ "url": "https://example.com" }], "offerDescription": "We help B2B teams turn public website research into clear lead briefs and personalized outbound drafts.", "targetBuyer": "founder or growth lead", "tone": "concise", "language": "English", "maxPagesPerSite": 3, "maxCharsPerSite": 14000, "includeFollowUp": true } ```` ### Output Each processed website creates one dataset item with: - `companyName` - `whatTheyDo` - `targetCustomer` - `buyingSignals` - `painPoints` - `recommendedAngle` - `subjectLines` - `coldEmail` - `linkedinMessage` - `followUpEmail` - `confidence` - `sourcePages` The Actor also writes `RUN.json` and `LEAD_BRIEFS.md` to the key-value store. ### Local Demo ```powershell npm install npm run local-demo ``` Dry-run mode is enabled by default. It fetches public pages and shows the output shape without calling a model. ### Model-Backed Run Set these as Apify secrets or local environment variables. Do not commit them. ```text DRY_RUN=false LLM_BASE_URL=https://your-openai-compatible-provider/v1 LLM_API_KEY=your-secret-key LLM_MODEL=your-model-name MAX_OUTPUT_TOKENS=1400 ``` Compatibility aliases are also supported: `UPSTREAM_BASE_URL`, `UPSTREAM_API_KEY`, and `DEFAULT_MODEL`. If a provider gives only the root domain, such as `https://xcode.best`, the Actor normalizes it to the standard `/v1` API path. See [`examples/model-backed-sample.md`](examples/model-backed-sample.md) for a short sample generated from a public page. ### Monetization Fit This Actor is a practical pay-per-result tool: - one dataset item per successfully processed website; - simple pay-per-event setup with Apify's `apify-default-dataset-item`; - capped public text extraction; - no account login; - no private pages; - no personal contact scraping; - structured dataset output that can feed CRM or outreach workflows. Suggested starter pricing: - Apify Store pay-per-event: USD 0.05-0.20 per generated lead brief after testing cost and quality. - Manual service: USD 9-29 for 10 public website briefs, delivered as CSV/Markdown. - Upsell: USD 49-99 for a cleaned lead list plus rewritten outbound sequence. ### Safety Boundaries - Public websites only. - No logins, private pages, credentials, customer data, regulated data, or wallet/payment actions. - Emails and phone-like contact details are redacted from extracted text. - The model is instructed not to output scraped contact details or invented claims. - This is not legal, financial, medical, compliance, or security advice. # Actor input Schema ## `startUrls` (type: `array`): Public company, product, or agency website URLs. Do not use private pages, account pages, or customer data. ## `offerDescription` (type: `string`): The service, product, or agency offer you want to pitch. Keep it public and non-sensitive. ## `targetBuyer` (type: `string`): Who you want the message to speak to. ## `tone` (type: `string`): Writing style for the outreach draft. ## `language` (type: `string`): Output language. ## `maxPagesPerSite` (type: `integer`): Homepage plus prioritized internal pages such as About, Product, Services, Pricing, or Customers. ## `maxCharsPerSite` (type: `integer`): Caps text sent into the model for each website. ## `includeFollowUp` (type: `boolean`): Generate a short follow-up email in addition to the first cold email. ## Actor input object example ```json { "startUrls": [ { "url": "https://example.com" } ], "offerDescription": "We help B2B teams turn public website research into clear lead briefs and personalized outbound drafts.", "targetBuyer": "founder, marketer, or growth lead", "tone": "concise", "language": "English", "maxPagesPerSite": 3, "maxCharsPerSite": 14000, "includeFollowUp": true } ``` # API You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup. ## JavaScript example ```javascript import { ApifyClient } from 'apify-client'; // Initialize the ApifyClient with your Apify API token // Replace the '' with your token const client = new ApifyClient({ token: '', }); // Prepare Actor input const input = { "startUrls": [ { "url": "https://example.com" } ], "targetBuyer": "founder, marketer, or growth lead" }; // Run the Actor and wait for it to finish const run = await client.actor("city-in-the-sky/website-lead-brief-generator").call(input); // Fetch and print Actor results from the run's dataset (if any) console.log('Results from dataset'); console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`); const { items } = await client.dataset(run.defaultDatasetId).listItems(); items.forEach((item) => { console.dir(item); }); // 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs ``` ## Python example ```python from apify_client import ApifyClient # Initialize the ApifyClient with your Apify API token # Replace '' with your token. client = ApifyClient("") # Prepare the Actor input run_input = { "startUrls": [{ "url": "https://example.com" }], "targetBuyer": "founder, marketer, or growth lead", } # Run the Actor and wait for it to finish run = client.actor("city-in-the-sky/website-lead-brief-generator").call(run_input=run_input) # Fetch and print Actor results from the run's dataset (if there are any) print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"]) for item in client.dataset(run["defaultDatasetId"]).iterate_items(): print(item) # 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start ``` ## CLI example ```bash echo '{ "startUrls": [ { "url": "https://example.com" } ], "targetBuyer": "founder, marketer, or growth lead" }' | apify call city-in-the-sky/website-lead-brief-generator --silent --output-dataset ``` ## MCP server setup ```json { "mcpServers": { "apify": { "command": "npx", "args": [ "mcp-remote", "https://mcp.apify.com/?tools=city-in-the-sky/website-lead-brief-generator", "--header", "Authorization: Bearer " ] } } } ``` ## OpenAPI specification ```json { "openapi": "3.0.1", "info": { "title": "Website Lead Brief + Outreach Generator", "description": "Generate AI lead briefs, buying angles, subject lines, and cold email drafts from public website URLs.", "version": "0.1", "x-build-id": "GmW31HSHuJgvKVWeq" }, "servers": [ { "url": "https://api.apify.com/v2" } ], "paths": { "/acts/city-in-the-sky~website-lead-brief-generator/run-sync-get-dataset-items": { "post": { "operationId": "run-sync-get-dataset-items-city-in-the-sky-website-lead-brief-generator", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } }, "/acts/city-in-the-sky~website-lead-brief-generator/runs": { "post": { "operationId": "runs-sync-city-in-the-sky-website-lead-brief-generator", "x-openai-isConsequential": false, "summary": "Executes an Actor and returns information about the initiated run in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK", "content": { "application/json": { "schema": { "$ref": "#/components/schemas/runsResponseSchema" } } } } } } }, "/acts/city-in-the-sky~website-lead-brief-generator/run-sync": { "post": { "operationId": "run-sync-city-in-the-sky-website-lead-brief-generator", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } } }, "components": { "schemas": { "inputSchema": { "type": "object", "required": [ "startUrls" ], "properties": { "startUrls": { "title": "Website URLs", "minItems": 1, "maxItems": 25, "type": "array", "description": "Public company, product, or agency website URLs. Do not use private pages, account pages, or customer data.", "items": { "type": "object", "required": [ "url" ], "properties": { "url": { "type": "string", "title": "URL of a web page", "format": "uri" } } } }, "offerDescription": { "title": "Your offer", "maxLength": 2000, "type": "string", "description": "The service, product, or agency offer you want to pitch. Keep it public and non-sensitive.", "default": "We help B2B teams turn public website research into clear lead briefs and personalized outbound drafts." }, "targetBuyer": { "title": "Target buyer", "maxLength": 200, "type": "string", "description": "Who you want the message to speak to." }, "tone": { "title": "Tone", "enum": [ "concise", "friendly", "direct", "consultative" ], "type": "string", "description": "Writing style for the outreach draft.", "default": "concise" }, "language": { "title": "Language", "enum": [ "English", "Spanish", "French", "German" ], "type": "string", "description": "Output language.", "default": "English" }, "maxPagesPerSite": { "title": "Max pages per site", "minimum": 1, "maximum": 5, "type": "integer", "description": "Homepage plus prioritized internal pages such as About, Product, Services, Pricing, or Customers.", "default": 3 }, "maxCharsPerSite": { "title": "Max extracted characters per site", "minimum": 4000, "maximum": 24000, "type": "integer", "description": "Caps text sent into the model for each website.", "default": 14000 }, "includeFollowUp": { "title": "Include follow-up email", "type": "boolean", "description": "Generate a short follow-up email in addition to the first cold email.", "default": true } } }, "runsResponseSchema": { "type": "object", "properties": { "data": { "type": "object", "properties": { "id": { "type": "string" }, "actId": { "type": "string" }, "userId": { "type": "string" }, "startedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "finishedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "status": { "type": "string", "example": "READY" }, "meta": { "type": "object", "properties": { "origin": { "type": "string", "example": "API" }, "userAgent": { "type": "string" } } }, "stats": { "type": "object", "properties": { "inputBodyLen": { "type": "integer", "example": 2000 }, "rebootCount": { "type": "integer", "example": 0 }, "restartCount": { "type": "integer", "example": 0 }, "resurrectCount": { "type": "integer", "example": 0 }, "computeUnits": { "type": "integer", "example": 0 } } }, "options": { "type": "object", "properties": { "build": { "type": "string", "example": "latest" }, "timeoutSecs": { "type": "integer", "example": 300 }, "memoryMbytes": { "type": "integer", "example": 1024 }, "diskMbytes": { "type": "integer", "example": 2048 } } }, "buildId": { "type": "string" }, "defaultKeyValueStoreId": { "type": "string" }, "defaultDatasetId": { "type": "string" }, "defaultRequestQueueId": { "type": "string" }, "buildNumber": { "type": "string", "example": "1.0.0" }, "containerUrl": { "type": "string" }, "usage": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "integer", "example": 1 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } }, "usageTotalUsd": { "type": "number", "example": 0.00005 }, "usageUsd": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "number", "example": 0.00005 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } } } } } } } } } ```