# WordPress Image Alt Text Audit (`conserving_mastodon/wp-image-alt-audit`) Actor

Accessibility and image-SEO audit for any WordPress site: every image missing alt text, with the page it lives on, plus coverage percentages and the worst pages. Distinguishes missing alt from valid decorative alt="". Charged only when an audit completes.

- **URL**: https://apify.com/conserving\_mastodon/wp-image-alt-audit.md
- **Developed by:** [Chris Arsenault](https://apify.com/conserving_mastodon) (community)
- **Categories:** SEO tools, Automation
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

$250.00 / 1,000 completed audits

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
- **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`.
- **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`.
- **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`.
- **Any other language** — the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).

# README

## WordPress Image Alt Text Audit

**Every image missing alt text on a WordPress site, with the page it lives on.** Missing alt text is the most common accessibility failure on the web, an image-SEO leak, and increasingly a legal-exposure item. This Actor reads the site's public REST API and inventories the gap precisely — including the distinction auditors care about: a truly missing `alt` attribute versus a valid decorative `alt=""`.

### What you get

A **summary row**:

```json
{
  "ok": true,
  "site": "https://example.com",
  "pages_scanned": 180,
  "images_found": 421,
  "missing_alt_count": 97,
  "empty_alt_decorative_count": 12,
  "missing_alt_pct": 23.0,
  "worst_pages": [{ "page": "https://example.com/gallery/", "missing": 31 }]
}
```

Plus **one row per missing-alt image** (src, page URL, page title) — a ready-made fix queue, capped at 500 rows.

### Input

| Field | Type | Description |
|---|---|---|
| `url` | string | Root URL of the WordPress site |
| `maxItemsPerType` | integer | Cap on posts and pages scanned (each). Default 200 |

### How it works, honestly

- Pure markup audit via the public WordPress REST API: no crawling, no credentials, and **no image downloads** — it runs in seconds and touches nothing.
- `alt=""` (decorative) is counted separately, not flagged as a failure, matching WCAG guidance.
- Images injected purely by themes/page builders outside post content are not visible to the REST API and are out of scope.
- Non-WordPress targets report cleanly and **you are not charged**. Billing is per completed audit.

### Use cases

- **Accessibility remediation**: the missing-alt rows are the work order.
- **Agencies**: `missing_alt_pct` on a prospect's site is a concrete, checkable talking point.
- **Agents maintaining content at scale**: pipe rows into an alt-writing workflow, re-run to verify the number went to zero.

Built by 1450 Enterprises, the team behind the WordPress Content Audit and Broken Link Finder Actors.

# Actor input Schema

## `url` (type: `string`):

Root URL of the WordPress site (e.g. https://example.com).

## `maxItemsPerType` (type: `integer`):

Cap on posts and pages read from the REST API, each.

## Actor input object example

```json
{
  "url": "https://chrisarsenault.xyz",
  "maxItemsPerType": 200
}
```

# Actor output Schema

## `results` (type: `string`):

First row: images found, missing-alt count and percentage, decorative count, worst pages. Subsequent rows: each image missing alt text with its src and the page it appears on.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "url": "https://chrisarsenault.xyz"
};

// Run the Actor and wait for it to finish
const run = await client.actor("conserving_mastodon/wp-image-alt-audit").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "url": "https://chrisarsenault.xyz" }

# Run the Actor and wait for it to finish
run = client.actor("conserving_mastodon/wp-image-alt-audit").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "url": "https://chrisarsenault.xyz"
}' |
apify call conserving_mastodon/wp-image-alt-audit --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,conserving_mastodon/wp-image-alt-audit"
        }
    }
}

```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/lsqhixhJPdHznoGgW/builds/0E4fDsfXtAHCff2l1/openapi.json