# Website SEO & Tech Audit (`cool_ya/website-seo-audit`) Actor All-in-one on-page SEO and technical audit. One URL returns meta tags, Open Graph, schema.org, heading structure, SSL expiry, security headers, tech-stack detection, robots/sitemap checks and a 0-100 SEO score with actionable issues. - **URL**: https://apify.com/cool\_ya/website-seo-audit.md - **Developed by:** [Y A](https://apify.com/cool_ya) (community) - **Categories:** SEO tools, Developer tools - **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks - **User rating**: No ratings yet ## Pricing Pay per usage This Actor is paid per platform usage. The Actor is free to use, and you only pay for the Apify platform usage, which gets cheaper the higher subscription plan you have. Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-usage ## What's an Apify Actor? Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases. In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours, and optionally produces a well-defined JSON output, datasets with results, or files in key-value store. In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server. Actors are written with capital "A". ## How to integrate an Actor? If asked about integration, you help developers integrate Actors into their projects. You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready. The best way to integrate Actors is as follows. In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md): ```bash npm install apify-client ``` In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md): ```bash pip install apify-client ``` In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md): ````bash # MacOS / Linux curl -fsSL https://apify.com/install-cli.sh | bash # Windows irm https://apify.com/install-cli.ps1 | iex ```bash In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md). If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md). For usage examples, see the [API](#api) section below. For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt). # README ## Website SEO & Tech Audit **A complete on-page SEO + technical audit of any URL — in one fast request.** Give this Actor a list of pages and get back a structured report for each: SEO score, meta tags, social tags, structured data, SSL health, security headers, detected tech stack, and a prioritized list of issues. One tool instead of five. Built for **SEO agencies, site owners, developers, and competitive research**. ### What it checks - 🎯 **SEO score (0–100)** with a clear list of actionable **issues**. - 🏷️ **Meta & tags** — title, description, canonical, robots, viewport, language. - 📣 **Social** — Open Graph and Twitter Card tags. - 🧱 **Structure** — H1–H6 counts, first H1, image alt-text coverage, internal/external link counts. - 🔖 **Structured data** — schema.org / JSON-LD types present. - 🔒 **SSL certificate** — validity, issuer, and days until expiry. - 🛡️ **Security headers** — HSTS, CSP, X-Frame-Options, X-Content-Type-Options, and more. - 🧰 **Tech stack** — CMS/framework detection (WordPress, Shopify, React, Next.js, and others). - 🤖 **robots.txt & sitemap.xml** presence. ### Input | Field | Type | Description | |-------|------|-------------| | `startUrls` | array | Page URLs to audit. | | `url` | string | Convenience field for a single page. | | `checkSsl` | boolean | Inspect the TLS certificate (default `true`). | | `checkRobotsSitemap` | boolean | Check for robots.txt & sitemap.xml (default `true`). | #### Example input ```json { "startUrls": ["https://example.com"], "checkSsl": true, "checkRobotsSitemap": true } ```` ### Output (excerpt) ```json { "url": "https://example.com", "seoScore": 88, "issues": ["Meta description 172 chars (ideal 50-165)"], "title": "Example Domain", "structuredDataTypes": ["Organization", "WebSite"], "techStack": ["WordPress", "jQuery", "Google Analytics"], "ssl": { "valid": true, "daysUntilExpiry": 74, "issuer": "Let's Encrypt" }, "securityHeaders": { "strict-transport-security": true, "content-security-policy": false }, "hasRobotsTxt": true, "hasSitemapXml": true } ``` ### Pricing Billed **per audited page**. Failed URLs return an `error` record and are effectively free. ### Notes - HTTP-only plus a lightweight TLS handshake — fast and inexpensive even for large batches. - Identifies itself with a clear User-Agent and only requests public pages, /robots.txt, and /sitemap.xml. # Actor input Schema ## `startUrls` (type: `array`): List of page URLs to audit. Each returns a full SEO + technical report. ## `url` (type: `string`): Convenience field for a single page. Use 'startUrls' for multiple. ## `checkSsl` (type: `boolean`): Inspect the TLS certificate and report issuer + days until expiry (HTTPS pages only). ## `checkRobotsSitemap` (type: `boolean`): Verify that /robots.txt and /sitemap.xml exist for the site. ## Actor input object example ```json { "startUrls": [ "https://example.com" ], "checkSsl": true, "checkRobotsSitemap": true } ``` # Actor output Schema ## `results` (type: `string`): No description # API You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup. ## JavaScript example ```javascript import { ApifyClient } from 'apify-client'; // Initialize the ApifyClient with your Apify API token // Replace the '' with your token const client = new ApifyClient({ token: '', }); // Prepare Actor input const input = { "startUrls": [ "https://apify.com" ] }; // Run the Actor and wait for it to finish const run = await client.actor("cool_ya/website-seo-audit").call(input); // Fetch and print Actor results from the run's dataset (if any) console.log('Results from dataset'); console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`); const { items } = await client.dataset(run.defaultDatasetId).listItems(); items.forEach((item) => { console.dir(item); }); // 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs ``` ## Python example ```python from apify_client import ApifyClient # Initialize the ApifyClient with your Apify API token # Replace '' with your token. client = ApifyClient("") # Prepare the Actor input run_input = { "startUrls": ["https://apify.com"] } # Run the Actor and wait for it to finish run = client.actor("cool_ya/website-seo-audit").call(run_input=run_input) # Fetch and print Actor results from the run's dataset (if there are any) print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"]) for item in client.dataset(run["defaultDatasetId"]).iterate_items(): print(item) # 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start ``` ## CLI example ```bash echo '{ "startUrls": [ "https://apify.com" ] }' | apify call cool_ya/website-seo-audit --silent --output-dataset ``` ## MCP server setup ```json { "mcpServers": { "apify": { "command": "npx", "args": [ "mcp-remote", "https://mcp.apify.com/?tools=cool_ya/website-seo-audit", "--header", "Authorization: Bearer " ] } } } ``` ## OpenAPI specification ```json { "openapi": "3.0.1", "info": { "title": "Website SEO & Tech Audit", "description": "All-in-one on-page SEO and technical audit. One URL returns meta tags, Open Graph, schema.org, heading structure, SSL expiry, security headers, tech-stack detection, robots/sitemap checks and a 0-100 SEO score with actionable issues.", "version": "0.1", "x-build-id": "BeRdazHMXfz1ofMnE" }, "servers": [ { "url": "https://api.apify.com/v2" } ], "paths": { "/acts/cool_ya~website-seo-audit/run-sync-get-dataset-items": { "post": { "operationId": "run-sync-get-dataset-items-cool_ya-website-seo-audit", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } }, "/acts/cool_ya~website-seo-audit/runs": { "post": { "operationId": "runs-sync-cool_ya-website-seo-audit", "x-openai-isConsequential": false, "summary": "Executes an Actor and returns information about the initiated run in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK", "content": { "application/json": { "schema": { "$ref": "#/components/schemas/runsResponseSchema" } } } } } } }, "/acts/cool_ya~website-seo-audit/run-sync": { "post": { "operationId": "run-sync-cool_ya-website-seo-audit", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } } }, "components": { "schemas": { "inputSchema": { "type": "object", "properties": { "startUrls": { "title": "Page URLs", "type": "array", "description": "List of page URLs to audit. Each returns a full SEO + technical report.", "items": { "type": "string" } }, "url": { "title": "Single URL", "type": "string", "description": "Convenience field for a single page. Use 'startUrls' for multiple." }, "checkSsl": { "title": "Check SSL certificate", "type": "boolean", "description": "Inspect the TLS certificate and report issuer + days until expiry (HTTPS pages only).", "default": true }, "checkRobotsSitemap": { "title": "Check robots.txt & sitemap.xml", "type": "boolean", "description": "Verify that /robots.txt and /sitemap.xml exist for the site.", "default": true } } }, "runsResponseSchema": { "type": "object", "properties": { "data": { "type": "object", "properties": { "id": { "type": "string" }, "actId": { "type": "string" }, "userId": { "type": "string" }, "startedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "finishedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "status": { "type": "string", "example": "READY" }, "meta": { "type": "object", "properties": { "origin": { "type": "string", "example": "API" }, "userAgent": { "type": "string" } } }, "stats": { "type": "object", "properties": { "inputBodyLen": { "type": "integer", "example": 2000 }, "rebootCount": { "type": "integer", "example": 0 }, "restartCount": { "type": "integer", "example": 0 }, "resurrectCount": { "type": "integer", "example": 0 }, "computeUnits": { "type": "integer", "example": 0 } } }, "options": { "type": "object", "properties": { "build": { "type": "string", "example": "latest" }, "timeoutSecs": { "type": "integer", "example": 300 }, "memoryMbytes": { "type": "integer", "example": 1024 }, "diskMbytes": { "type": "integer", "example": 2048 } } }, "buildId": { "type": "string" }, "defaultKeyValueStoreId": { "type": "string" }, "defaultDatasetId": { "type": "string" }, "defaultRequestQueueId": { "type": "string" }, "buildNumber": { "type": "string", "example": "1.0.0" }, "containerUrl": { "type": "string" }, "usage": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "integer", "example": 1 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } }, "usageTotalUsd": { "type": "number", "example": 0.00005 }, "usageUsd": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "number", "example": 0.00005 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } } } } } } } } } ```