# Analyze News Publisher Website Traffic & Reader Engagement

**Use case:** 

Examine the traffic analytics and audience engagement metrics of prominent news publishers. This helps content strategists understand successful content formats

## Input

```json
{
  "domains": [
    "nytimes.com",
    "wsj.com",
    "bbc.com",
    "cnn.com",
    "theguardian.com",
    "reuters.com"
  ],
  "maxItems": 6
}
```

## Output

```json
{
  "domain": {
    "label": "Domain",
    "format": "text"
  },
  "globalRank": {
    "label": "Global Rank",
    "format": "number"
  },
  "totalVisits": {
    "label": "Total Visits",
    "format": "number"
  },
  "bounceRate": {
    "label": "Bounce Rate",
    "format": "number"
  },
  "pagesPerVisit": {
    "label": "Pages/Visit",
    "format": "number"
  },
  "timeOnSite": {
    "label": "Time (sec)",
    "format": "number"
  },
  "trafficSourceDirect": {
    "label": "Direct %",
    "format": "number"
  },
  "trafficSourceSearch": {
    "label": "Search %",
    "format": "number"
  },
  "category": {
    "label": "Category",
    "format": "text"
  }
}
```

## About this Actor

This example demonstrates how to use [Similarweb Scraper](https://apify.com/crawlerbros/similarweb-scraper) with a specific input configuration. Visit the [Actor detail page](https://apify.com/crawlerbros/similarweb-scraper) to learn more, explore other use cases, and run it yourself.