# Website SEO Auditor (`crazydev.in/website-seo-auditor`) Actor

Crawl any website and get a full SEO audit: broken links, missing meta, H1 issues, thin content, duplicate titles, page speed, canonical, noindex, OG tags and schema. Exports a formatted Excel report. Optional AI report via OpenAI or Gemini.

- **URL**: https://apify.com/crazydev.in/website-seo-auditor.md
- **Developed by:** [Crazydev](https://apify.com/crazydev.in) (community)
- **Categories:** SEO tools, Other
- **Stats:** 2 total users, 0 monthly users, 100.0% runs succeeded, NaN bookmarks
- **User rating**: 5.00 out of 5 stars

## Pricing

from $0.01 / 1,000 results

This Actor is paid per event and usage. You are charged both the fixed price for specific events and for Apify platform usage.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## SEO Auditor — Crawl, Broken Links, Meta & AI Report

Crawl any website and get a complete SEO audit in seconds. Checks broken links, missing or duplicate titles, meta descriptions, H1 issues, thin content, page speed, canonical tags, noindex pages, Open Graph, and structured data (JSON-LD schema) — all exported into a clean, multi-sheet **Excel file** you can hand straight to a client.

Optionally, turn on the **AI Report** to get a written, actionable audit generated by OpenAI (GPT-4.1, GPT-4o) or Google Gemini — no extra setup needed, just paste your API key.

---

### What You Get

| Output | Where to find it |
|---|---|
| Per-page SEO data (all fields) | Dataset → Table / JSON / CSV |
| Summary stats | Key-Value Store → `SUMMARY` |
| Broken links list | Key-Value Store → `BROKEN_LINKS` |
| Excel audit report (13 sheets) | Key-Value Store → `audit-report.xlsx` → Download |
| AI-written SEO report (optional) | Key-Value Store → `AI_REPORT` |

---

### Excel Sheets

Select only the sheets you need — or leave blank to get all 13:

| Sheet | What it contains |
|---|---|
| Summary | Site-wide stats at a glance |
| All Pages | Every crawled URL with full SEO fields |
| Broken Links | 4xx/5xx URLs with source page and anchor text |
| Duplicate Titles | Pages sharing the same title tag |
| Duplicate Meta Descriptions | Pages sharing the same meta description |
| Meta Issues | Missing, too short, or too long titles/descriptions |
| H1 Issues | Missing H1 or multiple H1 tags |
| Thin Content | Pages with fewer than 300 words |
| Images Missing Alt | Images without alt text |
| Canonicalization | Pages missing a canonical tag |
| NoIndex Pages | Pages with `noindex` in robots meta |
| Schema & OG Tags | Open Graph and JSON-LD schema presence |
| Page Speed | Load times per page |

---

### Input Fields

| Field | Description | Default |
|---|---|---|
| **Website URL** | Full URL to audit (e.g. `https://example.com`) | — (required) |
| **Max Pages to Crawl** | Stop after this many pages | 50 |
| **Crawl Whole Website** | `true` = crawl entire site, `false` = single page only | true |
| **Excel Sheets to Include** | Pick sheets you want; leave empty for all | all |
| **Generate AI SEO Report** | Write a detailed AI audit (needs an API key) | false |
| **OpenAI API Key** | Your OpenAI key — leave blank to use Gemini | — |
| **Gemini API Key** | Your Google Gemini key — used if no OpenAI key | — |
| **OpenAI Model** | `gpt-4.1-mini` (fast/cheap) or `gpt-4.1` (best) | gpt-4.1-mini |
| **Gemini Model** | `gemini-2.0-flash` (fast/cheap) or `gemini-2.5-pro` (best) | gemini-2.0-flash |

> API keys are marked **secret** — Apify never exposes them in logs or UI.

---

### How to Use

1. Enter the website URL.
2. Set **Max Pages** (start with 50 for a quick test).
3. Pick which **Excel Sheets** you want, or leave blank for all.
4. *(Optional)* Toggle **Generate AI SEO Report** and paste an OpenAI or Gemini API key.
5. Click **Start** and wait for the run to finish.
6. Go to **Storage → Key-Value Store** and download `audit-report.xlsx`.

---

### Notes

- The crawler only follows links on the **same domain** — it will not leave the site.
- Sites with broken or expired SSL certificates are handled automatically (HTTP fallback).
- The AI report is generated from the crawl data — no extra browsing is done.
- API keys for OpenAI / Gemini are **never stored** — they are used only during the run.

# Actor input Schema

## `startUrl` (type: `string`):

Full URL of the website to audit (e.g. https://crazydev.in/).
## `maxPages` (type: `integer`):

Maximum number of HTML pages to visit. Ignored when followLinks is false.
## `followLinks` (type: `boolean`):

true → crawl the entire site up to maxPages. false → audit only the single URL.
## `excelSheets` (type: `array`):

Tick the sheets you want in the Excel file. Leave all unticked to get every sheet.
## `generateAiReport` (type: `boolean`):

Use OpenAI or Gemini to write a detailed, actionable audit. Requires an API key below.
## `openaiApiKey` (type: `string`):

Your OpenAI API key for AI report generation. Leave blank to use Gemini instead.
## `geminiApiKey` (type: `string`):

Your Google Gemini API key. Used only when no OpenAI key is provided.
## `openaiModel` (type: `string`):

OpenAI model to use for AI report generation.
## `geminiModel` (type: `string`):

Gemini model to use when no OpenAI key is provided.

## Actor input object example

```json
{
  "maxPages": 100,
  "followLinks": true,
  "excelSheets": [],
  "generateAiReport": false,
  "openaiModel": "gpt-4.1-mini",
  "geminiModel": "gemini-2.0-flash"
}
````

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {};

// Run the Actor and wait for it to finish
const run = await client.actor("crazydev.in/website-seo-auditor").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {}

# Run the Actor and wait for it to finish
run = client.actor("crazydev.in/website-seo-auditor").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{}' |
apify call crazydev.in/website-seo-auditor --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=crazydev.in/website-seo-auditor",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "Website SEO Auditor",
        "description": "Crawl any website and get a full SEO audit: broken links, missing meta, H1 issues, thin content, duplicate titles, page speed, canonical, noindex, OG tags and schema. Exports a formatted Excel report. Optional AI report via OpenAI or Gemini.",
        "version": "0.0",
        "x-build-id": "VjuD56J05dVj4rIxc"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/crazydev.in~website-seo-auditor/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-crazydev.in-website-seo-auditor",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/crazydev.in~website-seo-auditor/runs": {
            "post": {
                "operationId": "runs-sync-crazydev.in-website-seo-auditor",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/crazydev.in~website-seo-auditor/run-sync": {
            "post": {
                "operationId": "run-sync-crazydev.in-website-seo-auditor",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "startUrl"
                ],
                "properties": {
                    "startUrl": {
                        "title": "https://crazydev.in/",
                        "type": "string",
                        "description": "Full URL of the website to audit (e.g. https://crazydev.in/)."
                    },
                    "maxPages": {
                        "title": "Max Pages to Crawl",
                        "minimum": 1,
                        "maximum": 500,
                        "type": "integer",
                        "description": "Maximum number of HTML pages to visit. Ignored when followLinks is false.",
                        "default": 100
                    },
                    "followLinks": {
                        "title": "Crawl Whole Website",
                        "type": "boolean",
                        "description": "true → crawl the entire site up to maxPages. false → audit only the single URL.",
                        "default": true
                    },
                    "excelSheets": {
                        "title": "Excel Sheets to Include",
                        "type": "array",
                        "description": "Tick the sheets you want in the Excel file. Leave all unticked to get every sheet.",
                        "items": {
                            "type": "string",
                            "enum": [
                                "summary",
                                "all_pages",
                                "broken_links",
                                "duplicate_titles",
                                "duplicate_meta",
                                "meta_issues",
                                "h1_issues",
                                "thin_content",
                                "images_alt",
                                "canonicalization",
                                "noindex",
                                "schema_og",
                                "page_speed"
                            ],
                            "enumTitles": [
                                "Summary",
                                "All Pages",
                                "Broken Links",
                                "Duplicate Titles",
                                "Duplicate Meta Descriptions",
                                "Meta Issues",
                                "H1 Issues",
                                "Thin Content (<300 words)",
                                "Images Missing Alt",
                                "Canonicalization",
                                "NoIndex Pages",
                                "Schema & OG Tags",
                                "Page Speed"
                            ]
                        },
                        "default": []
                    },
                    "generateAiReport": {
                        "title": "Generate AI SEO Report",
                        "type": "boolean",
                        "description": "Use OpenAI or Gemini to write a detailed, actionable audit. Requires an API key below.",
                        "default": false
                    },
                    "openaiApiKey": {
                        "title": "OpenAI API Key",
                        "type": "string",
                        "description": "Your OpenAI API key for AI report generation. Leave blank to use Gemini instead."
                    },
                    "geminiApiKey": {
                        "title": "Gemini API Key",
                        "type": "string",
                        "description": "Your Google Gemini API key. Used only when no OpenAI key is provided."
                    },
                    "openaiModel": {
                        "title": "OpenAI Model",
                        "enum": [
                            "gpt-4.1-mini",
                            "gpt-4.1",
                            "gpt-4o",
                            "gpt-4o-mini"
                        ],
                        "type": "string",
                        "description": "OpenAI model to use for AI report generation.",
                        "default": "gpt-4.1-mini"
                    },
                    "geminiModel": {
                        "title": "Gemini Model",
                        "enum": [
                            "gemini-2.0-flash",
                            "gemini-2.5-flash",
                            "gemini-2.5-pro"
                        ],
                        "type": "string",
                        "description": "Gemini model to use when no OpenAI key is provided.",
                        "default": "gemini-2.0-flash"
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
