# Instagram Hashtag Research Reports (`data-slayer/instagram-hashtag-research`) Actor

Turn Instagram hashtags into bounded research reports with available post counts, top and recent sample engagement, co-occurring tags, post examples, and observed time coverage. Batch up to 20 hashtags. No Instagram login required.

- **URL**: https://apify.com/data-slayer/instagram-hashtag-research.md
- **Developed by:** [Data Slayer](https://apify.com/data-slayer) (community)
- **Categories:** Social media, Marketing
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $1.40 / 1,000 hashtag reports

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Instagram Hashtag Research Reports

Turn each Instagram hashtag into one exportable research report with available post counts, bounded top and recent samples, engagement summaries, co-occurring tags, examples, and honest coverage details.

### Watch the demo

YouTube video coming soon.

### Make hashtag decisions from one report

Add up to 20 hashtags. For each one, the Actor checks the available exact-match count, analyzes the top feed, recent feed, or both, and returns a compact report for spreadsheets, dashboards, automations, or client deliverables.

Each report includes:

- normalized hashtag identity and available exact-match post count;
- requested and returned sample sizes;
- visible like, comment, and play summaries without converting missing values to zero;
- image, video, and carousel mix;
- oldest and newest observed timestamps;
- co-occurring caption hashtags;
- compact normalized post examples;
- pages analyzed, duplicate removals, continuation availability, and partial errors.

Samples are bounded observations, not complete hashtag histories or global activity estimates.

### Input

| Key | Required | Default | Allowed values |
|---|---:|---|---|
| `hashtags` | Yes | `specialtycoffee` prefill | 1–20 hashtags; optional leading `#` |
| `sampleMode` | No | `top_and_recent` | `top_and_recent`, `top_only`, `recent_only` |
| `postsPerFeed` | No | `25` | 5–50 unique posts per selected feed |

```json
{
  "hashtags": ["#specialtycoffee", "homebarista"],
  "sampleMode": "top_and_recent",
  "postsPerFeed": 25
}
```

Duplicate hashtags are removed case-insensitively while preserving the first spelling and input order. Invalid values fail before research begins.

### Output

The default dataset contains one row per unique normalized hashtag. The `OUTPUT` key-value-store record contains the customer-safe run summary.

Important fields include `status`, `availablePostCount`, `topSample`, `recentSample`, `uniquePostsAnalyzed`, `overlappingPosts`, `cooccurringHashtags`, `continuationAvailable`, `coverageNotes`, `errors`, and `observedAt`.

`complete` means all selected components were delivered within the configured boundary. `partial` means at least one useful component was delivered while another was unavailable or incomplete. `unavailable` means no usable component was delivered and no report or sample event is charged.

### Billing

This Actor uses pay-per-event pricing:

- one start event per run;
- one report event per usable persisted hashtag report;
- one top-sample event when a non-empty top sample is incorporated;
- one recent-sample event when a non-empty recent sample is incorporated;
- one additional-page event for each incorporated non-empty continuation page.

Batching hashtags pays the start event once. A selected feed that fails or returns no usable rows does not trigger its sample event. Set a maximum run charge in Apify to enforce your budget.

| Tier | Start | Report | Top sample | Recent sample | Additional page | Default both-feed report, excluding start |
|---|---:|---:|---:|---:|---:|---:|
| Free | $0.0010 | $0.0023 | $0.0070 | $0.0070 | $0.0050 | $0.0163 |
| Bronze | $0.0010 | $0.0020 | $0.0060 | $0.0060 | $0.0045 | $0.0140 |
| Silver | $0.0010 | $0.0017 | $0.0050 | $0.0050 | $0.0040 | $0.0117 |
| Gold | $0.0010 | $0.0014 | $0.0040 | $0.0040 | $0.0035 | $0.0094 |
| Platinum | $0.0010 | $0.0014 | $0.0040 | $0.0040 | $0.0035 | $0.0094 |
| Diamond | $0.0010 | $0.0014 | $0.0040 | $0.0040 | $0.0035 | $0.0094 |

### Limitations

- Publicly available Instagram data only; no private-account access.
- Counts and feed contents can change between runs.
- A count is returned only for an exact hashtag match.
- Top and recent samples can vary by time and availability.
- Missing engagement remains missing and is excluded from averages.
- At most two pages are analyzed per selected feed.
- Deleted, restricted, unavailable, or rate-limited content can reduce the sample.

### Responsible use

Use the data only for lawful purposes and follow applicable privacy, data-protection, intellectual-property, and platform rules.

### FAQ

**How much does it cost to run this Actor?**
Pricing is listed in the Pricing section above, charged per row returned. You only pay for the rows
the Actor actually produces, so a small test run costs cents.

**Do I need cookies or a login?**
No. This Actor reads public data only - no cookies, no account, no browser automation.

**Can I schedule it?**
Yes. Run it from the Apify API, on a schedule, or via a webhook, and export results as JSON, CSV or Excel.

**What if I need a slightly different output?**
Open an issue on the Actor's Issues tab describing the shape you need.

### Related actors

More Instagram actors from the same portfolio. Apify only auto-recommends actors in the same category, so here are the rest of ours:

| Actor |
|---|
| [Instagram Audio & Trending Sounds Scraper · No Login](https://apify.com/data-slayer/instagram-audio-scraper) |
| [Instagram Brand Mentions & UGC Monitor](https://apify.com/data-slayer/instagram-brand-monitor) |
| [Instagram Comments Scraper with Replies · No Login](https://apify.com/data-slayer/instagram-comments-scraper-no-login-required) |
| [Instagram Creator Lead Finder · Keywords & Hashtags](https://apify.com/data-slayer/instagram-creator-lead-finder) |
| [Instagram Engaged Audience Exporter](https://apify.com/data-slayer/instagram-engaged-audience-exporter) |
| [Instagram Follower Count & Growth Monitor](https://apify.com/data-slayer/instagram-follower-count-growth-monitor) |
| [Instagram Followers & Following Search](https://apify.com/data-slayer/instagram-followers-following-search) |
| [Instagram Followers Scraper & Enricher · No Login](https://apify.com/data-slayer/instagram-followers-scraper---no-login) |
| [Instagram Following Scraper & Enricher · No Login](https://apify.com/data-slayer/instagram-following) |
| [Instagram Hashtag Finder · No Login](https://apify.com/data-slayer/instagram-hashtags-scraper-no-login-required) |
| [Instagram Hashtag Posts & Reels Scraper · No Login](https://apify.com/data-slayer/instagram-hashtag-posts-reels-scraper-no-login) |
| [Instagram Highlights Scraper · No Login](https://apify.com/data-slayer/instagram-highlights-scraper) |
| [Instagram Keyword Posts Scraper](https://apify.com/data-slayer/instagram-keyword-posts-scraper) |
| [Instagram Likes Scraper · No Cookies](https://apify.com/data-slayer/instagram-likes) |
| [Instagram Location Posts Scraper · No Login](https://apify.com/data-slayer/instagram-location-posts) |
| [Instagram Media Archive Downloader](https://apify.com/data-slayer/instagram-media-archive-downloader) |
| [Instagram Place Finder & Details](https://apify.com/data-slayer/instagram-place-finder) |
| [Instagram Post & Reel Details Scraper · No Login](https://apify.com/data-slayer/instagram-post-details) |
| [Instagram Profile Posts & Reels Scraper · No Login](https://apify.com/data-slayer/instagram-posts) |
| [Instagram Profile Reels Scraper · No Login](https://apify.com/data-slayer/instagram-profile-reels) |
| [Instagram Profile Scraper · Account Age & Verified Emails](https://apify.com/data-slayer/instagram-user-info-scraper-cookieless) |
| [Instagram Public Contact Finder](https://apify.com/data-slayer/instagram-email-phone-scraper) |
| [Instagram Reel Performance Tracker](https://apify.com/data-slayer/instagram-reel-performance-tracker) |
| [Instagram Reel Transcript Scraper](https://apify.com/data-slayer/instagram-reel-transcript-scraper) |
| [Instagram Reels Search & Trend Discovery · No Login](https://apify.com/data-slayer/instagram-search-reels) |
| [Instagram Reels by Audio ID · Sound & Music Tracker · No Login](https://apify.com/data-slayer/instagram-reels-by-audio) |
| [Instagram Related Creator Network](https://apify.com/data-slayer/instagram-related-creator-network) |
| [Instagram Reposts Scraper · Profile Repost History · No Login](https://apify.com/data-slayer/instagram-reposts) |
| [Instagram Similar Accounts Scraper · No Login](https://apify.com/data-slayer/instagram-related-profiles-scraper) |
| [Instagram Similar Accounts Scraper · No Login](https://apify.com/data-slayer/instagram-similar-accounts-scraper) |
| [Instagram Stories Scraper · No Login](https://apify.com/data-slayer/instagram-stories-scraper) |
| [Instagram Tagged Posts & Mentions Scraper · No Login](https://apify.com/data-slayer/instagram-tagged-posts) |
| [Instagram Trending Audio & Sounds Search · No Login](https://apify.com/data-slayer/instagram-trending-audio-search) |
| [Instagram User Search · Find Leads by Keyword · No Login](https://apify.com/data-slayer/instagram-search-users) |

# Actor input Schema

## `hashtags` (type: `array`):

Add 1–20 hashtags. A leading # is optional. Each unique hashtag produces one report.

## `sampleMode` (type: `string`):

Analyze top posts, recent posts, or both bounded samples.

## `postsPerFeed` (type: `integer`):

Maximum unique posts analyzed from each selected feed. Available results can be lower.

## Actor input object example

```json
{
  "hashtags": [
    "specialtycoffee"
  ],
  "sampleMode": "top_and_recent",
  "postsPerFeed": 25
}
```

# Actor output Schema

## `reports` (type: `string`):

No description

## `report_table` (type: `string`):

No description

## `run_summary` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "hashtags": [
        "specialtycoffee"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("data-slayer/instagram-hashtag-research").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "hashtags": ["specialtycoffee"] }

# Run the Actor and wait for it to finish
run = client.actor("data-slayer/instagram-hashtag-research").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "hashtags": [
    "specialtycoffee"
  ]
}' |
apify call data-slayer/instagram-hashtag-research --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,data-slayer/instagram-hashtag-research"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/Anp7lAzZfjiheA6Jx/builds/bq1r8Xj88jHAOiY5f/openapi.json