# Google Maps B2B Lead Enricher & Website Tech Auditor (`datalabs/google-maps-lead-enricher-tech-audit`) Actor

Scrape Google Maps leads with verified emails, LinkedIn/IG/FB/X links, SSL & pixel audits (GA4, GTM, Meta/TikTok Pixel, Hotjar), booking-engine detection, and an auto-generated sales pitch hook per lead — CID/Place ID included.

- **URL**: https://apify.com/datalabs/google-maps-lead-enricher-tech-audit.md
- **Developed by:** [Jayshree Jain](https://apify.com/datalabs) (community)
- **Categories:** Lead generation, Marketing, Business
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $5.00 / 1,000 enriched leads

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
- **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`.
- **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`.
- **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`.
- **Any other language** — the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).

# README

## 📍⚡ Google Maps B2B Lead Enricher & Website Tech Auditor \[PRO 3X]

> **The World's Most Advanced Google Maps B2B Sales Prospecting Engine. Extract Google Maps places with verified emails, LinkedIn company pages, WhatsApp click-to-chat, SSL & live ad spend tracking (Google Ads, Meta, TikTok), booking engine detection (Calendly, Fresha, Mindbody), and 1-click cold outreach icebreakers.**

[![Apify Actor](https://img.shields.io/badge/Apify-Actor-orange?logo=apify)](https://apify.com/datalabs/google-maps-lead-enricher-tech-audit)
[![Status](https://img.shields.io/badge/Status-Production%20Ready-brightgreen)]()
[![Model](https://img.shields.io/badge/Pricing-Pay--Per--Event%20\($0.005/lead\)-blue)]()

***

### 🏆 Architectural Comparison: Full-Stack B2B Intelligence vs. Basic Map Scrapers

| Prospecting Capability | Standard Google Maps Scrapers (Basic NAP) | Generic Contact Scrapers | ⚡ Google Maps B2B Lead Enricher & Tech Auditor |
| :--- | :---: | :---: | :---: |
| **Google Maps Metadata & CID Links** | ✅ | ✅ | ✅ **Full Place ID + Direct CID Links** |
| **Verified Business Emails** | ❌ None | ⚠️ Basic Regex Only | ✅ **Multi-Source Mailto + Regex + Contact Page Crawler** |
| **WhatsApp Direct Click-to-Chat** | ❌ None | ❌ None | ✅ **`wa.me` & `api.whatsapp.com` Direct Extraction** |
| **Full Social Media Graph** | ❌ None | ⚠️ Partial | ✅ **LinkedIn, Instagram, Facebook, X, YouTube** |
| **Live Ad Spend Signals (Google Ads, Meta, TikTok)** | ❌ None | ❌ None | ✅ **Detects Active Ad Campaigns (`AW-`, Meta Pixel, TikTok)** |
| **Live Chat & Messaging Widgets** | ❌ None | ❌ None | ✅ **Intercom, Drift, Tawk.to, Crisp, Zendesk, WhatsApp** |
| **CMS Platform Detection** | ❌ None | ❌ None | ✅ **WordPress, Webflow, Shopify, Wix, Squarespace, Framer** |
| **Expanded Booking Engine Library** | ❌ None | ❌ None | ✅ **Calendly, Acuity, Fresha, Mindbody, Vagaro, Square, Booksy** |
| **Active Hiring / Growth Signal** | ❌ None | ❌ None | ✅ **Detects Greenhouse, Lever, Workable, Ashby Job Boards** |
| **Dual B2B Scoring Engine** | ❌ None | ❌ None | ✅ **Digital Maturity Score (0-100) & Agency Opportunity Score (0-100)** |
| **1-Click Cold Outreach Icebreaker** | ❌ None | ❌ None | ✅ **Pre-synthesized 1-line personalized pitch per lead** |
| **Negative Warm-Lead Filter** | ❌ None | ❌ None | ✅ **Filter by MISSING tech (e.g. "Only leads with no Meta Pixel")** |

***

### 🎯 1-Click Export Ready For Your Sales Stack

#### ✉️ Instantly.ai & Smartlead Mail Merges

Use the built-in `firstEmail` and `icebreaker` variables:

```text
Hey {{name}},

{{icebreaker}}

Would you be open to a 5-minute chat on Thursday to see how we resolved this for another clinic?
```

#### 📊 Apollo.io & HubSpot Import

Use the built-in `crm_flat` view to import directly with clean standard headers:

- `name` $\rightarrow$ Company Name
- `website` $\rightarrow$ Domain
- `firstEmail` $\rightarrow$ Contact Email
- `phone` $\rightarrow$ Phone Number
- `digitalMaturityScore` $\rightarrow$ Custom Property
- `leadScore` $\rightarrow$ Custom Property

***

### 📥 Input Options

| Field | Type | Default | Description |
| :--- | :---: | :---: | :--- |
| `searchQueries` | `array` | `["Dentists in Austin TX"]` | Search queries to harvest from Google Maps. |
| `maxPlacesPerQuery` | `integer` | `20` | Max places to extract and audit per query. |
| `requireMissingFeatures` | `array` | `[]` | Negative filter: Only export businesses missing specific features (`Meta Pixel`, `Google Ads`, `Google Tag Manager`, `SSL Certificate`, `Booking Engine`, `Live Chat`). |
| `enableContactExtraction` | `boolean` | `true` | Scrapes emails, LinkedIn, Facebook, Instagram, Twitter, and WhatsApp. |
| `enableTechAudit` | `boolean` | `true` | Audits SSL, TTFB, CMS, ad pixels, booking engines, and hiring signals. |
| `enableSentimentHook` | `boolean` | `true` | Generates dual B2B scores and tailored outreach icebreakers. |
| `proxyConfiguration` | `object` | `{"useApifyProxy": true}` | Apify Proxy configuration. |

***

### 📤 Sample Enriched Lead Record

```json
{
  "name": "Austin Dental Care Partners #1",
  "category": "Dentists",
  "address": "100 Congress Ave, Austin TX",
  "phone": "+1 (512) 555-0100",
  "website": "https://austindentalcare.com",
  "firstEmail": "contact@austindentalcare.com",
  "whatsappUrl": "https://wa.me/15125550100",
  "linkedin": "https://www.linkedin.com/company/austin-dental-care",
  "rating": 4.8,
  "reviewsCount": 142,
  "cmsDetected": "Webflow",
  "bookingWidgetDetected": true,
  "bookingWidgetType": "Calendly",
  "adSpendActive": true,
  "googleAdsDetected": true,
  "metaPixelDetected": true,
  "hiringActive": true,
  "digitalMaturityScore": 90,
  "leadScore": 45,
  "pitchHookCategory": "scale_ready",
  "icebreaker": "Impressive setup at Austin Dental Care Partners #1 — your website infrastructure is fast and modern, so I wanted to connect regarding scaling your patient acquisition even further."
}
```

***

### ⚖️ Legal & Compliance Notice

- Public data extraction complies with global industry standards.
- Cold outreach using scraped business contacts is governed by local regulations (CAN-SPAM, GDPR, CCPA).

# Actor input Schema

## `searchQueries` (type: `array`):

List of search queries to scrape from Google Maps (e.g. 'Dentists in Austin TX', 'HVAC contractors in Miami FL', 'Salons in Brooklyn NY').

## `maxPlacesPerQuery` (type: `integer`):

Maximum number of Google Maps places to collect and enrich per query.

## `enableContactExtraction` (type: `boolean`):

Scrapes company website for verified business emails, LinkedIn company pages, Instagram, Facebook, X handles, and WhatsApp click-to-chat links.

## `enableTechAudit` (type: `boolean`):

Audits SSL certificate, TTFB latency, mobile responsiveness, CMS platform (WordPress, Webflow, Shopify), ad pixels (Google Ads, Meta, TikTok), booking engines (Calendly, Fresha, Mindbody), and hiring status.

## `enableSentimentHook` (type: `boolean`):

Calculates Digital Maturity Score (0-100), Agency Opportunity Lead Score (0-100), and synthesizes a 1-click personalized cold outreach icebreaker ready for Apollo/Instantly mail merge.

## `requireMissingFeatures` (type: `array`):

Only export businesses that are MISSING these specific features (e.g. filter for businesses with no Meta Pixel, no Google Ads, or no Booking Engine).

## `minRating` (type: `number`):

Filter out places with rating below this threshold (e.g. 4.0).

## `minReviewsCount` (type: `integer`):

Filter out places with fewer reviews than this number.

## `maxConcurrency` (type: `integer`):

Number of concurrent website audits to run simultaneously.

## `requestTimeoutSecs` (type: `integer`):

Timeout in seconds for website HTTP fetches and SSL socket inspections.

## `proxyConfiguration` (type: `object`):

Apify Proxy settings. Residential or Google SERP proxies recommended for high-volume Maps scraping.

## Actor input object example

```json
{
  "searchQueries": [
    "Dentists in Austin TX",
    "HVAC contractors in Miami FL"
  ],
  "maxPlacesPerQuery": 20,
  "enableContactExtraction": true,
  "enableTechAudit": true,
  "enableSentimentHook": true,
  "requireMissingFeatures": [],
  "minRating": 0,
  "minReviewsCount": 0,
  "maxConcurrency": 15,
  "requestTimeoutSecs": 12,
  "proxyConfiguration": {
    "useApifyProxy": true
  }
}
```

# Actor output Schema

## `results` (type: `string`):

Contains extracted Google Maps places with verified emails, social links, SSL audit, ad pixels, and automated pitch hooks.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "searchQueries": [
        "Dentists in Austin TX",
        "HVAC contractors in Miami FL"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("datalabs/google-maps-lead-enricher-tech-audit").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "searchQueries": [
        "Dentists in Austin TX",
        "HVAC contractors in Miami FL",
    ] }

# Run the Actor and wait for it to finish
run = client.actor("datalabs/google-maps-lead-enricher-tech-audit").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "searchQueries": [
    "Dentists in Austin TX",
    "HVAC contractors in Miami FL"
  ]
}' |
apify call datalabs/google-maps-lead-enricher-tech-audit --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,datalabs/google-maps-lead-enricher-tech-audit"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/4l58s38mjeYAKS7fD/builds/tKp5HbbBSLfeniAUt/openapi.json