# Facebook Ad Transcript & Hook Analyzer

**Use case:** 

Give it the dataset of a Facebook Ads Library scraper and get every video ad back with its full transcript and word timing, what is said and shown in the first 3 seconds, spoken calls to action and brand mentions, next to the ad's ID, page, CTA and text. The example input is a public-domain U.S. Army TV ad; replace it with your scraper's dataset.

## Input

```json
{
  "videoUrls": [
    "https://upload.wikimedia.org/wikipedia/commons/4/4b/Army_Strong_TV_ad%2C_2012.webm"
  ],
  "preset": "balanced",
  "language": "",
  "analyzeAllVariants": false,
  "maxAds": 50,
  "maxConcurrency": 3
}
```

## Output

```json
{
  "advertiser": {
    "label": "Advertiser",
    "format": "text"
  },
  "adId": {
    "label": "Ad ID",
    "format": "text"
  },
  "status": {
    "label": "Status",
    "format": "text"
  },
  "durationSeconds": {
    "label": "Length (s)",
    "format": "number"
  },
  "aspectRatio": {
    "label": "Aspect",
    "format": "text"
  },
  "hook": {
    "label": "Hook (first 3 s)",
    "format": "object"
  },
  "timeToFirstWordSeconds": {
    "label": "First word (s)",
    "format": "number"
  },
  "wordsPerMinute": {
    "label": "Words / min",
    "format": "number"
  },
  "ctaText": {
    "label": "CTA button",
    "format": "text"
  },
  "ctaMentions": {
    "label": "Spoken CTAs",
    "format": "array"
  },
  "videoUrl": {
    "label": "Video",
    "format": "link"
  },
  "error": {
    "label": "Error",
    "format": "text"
  }
}
```

## How it works

### 1. Sign up on Apify or log in

The Video Ad Analyzer: Facebook & TikTok Ad Transcripts & Hooks Actor is ready to run with the inputs already set for "Facebook Ad Transcript & Hook Analyzer". [Sign up or log in](https://console.apify.com/create-task-from-example/YEZhFos3XYKtQdPwJ) and you'll land in Apify Console with a copy of this exact task.

### 2. Start the "Facebook Ad Transcript & Hook Analyzer" task

The Video Ad Analyzer: Facebook & TikTok Ad Transcripts & Hooks Actor will start running based on the input automatically. You can also change all the input fields, like video urls, on-screen reading, and more, to match your specific use case.

### 3. Receive the "Facebook Ad Transcript & Hook Analyzer" output

Monitor the progress in real time. You will be notified as soon as your dataset is complete and ready for review. Each result includes data such as advertiser, ad id, status, and more.

### 4. Integrate into your workflow

The final output is delivered in JSON, CSV, or Excel format, ready to be plugged into your workflow. You can also [run the "Facebook Ad Transcript & Hook Analyzer" task via API](https://apify.com/deapi/video-ad-analyzer.md).

## About this Actor

This example demonstrates how to use [Video Ad Analyzer: Facebook & TikTok Ad Transcripts & Hooks](https://apify.com/deapi/video-ad-analyzer.md) with a specific input configuration. Visit the [Actor detail page](https://apify.com/deapi/video-ad-analyzer.md) to learn more, explore other use cases, and run it yourself.


## How to integrate an Actor?

This Task's input is already configured above. Use it as-is rather than inventing a new one.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For full API examples (JavaScript, Python, CLI, MCP, OpenAPI), see this Task's Actor page: https://apify.com/deapi/video-ad-analyzer.md

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).