# Multi-Location Reputation Monitoring - Google Maps Rating Drift (`dominvo/google-maps-branch-reputation-drift`) Actor

Multi-location reputation monitoring: spot which Google Maps branches lost rating or gained reviews unusually fast since the last check, with an evidence-backed drift row per flagged branch — no review-text scraping. Saves a snapshot per monitorId, diffs each run. Pay-per-event, $0.012 per branch.

- **URL**: https://apify.com/dominvo/google-maps-branch-reputation-drift.md
- **Developed by:** [Domin Vo](https://apify.com/dominvo) (community)
- **Categories:** Social media, Automation, Developer tools
- **Stats:** 1 total users, 0 monthly users, 62.5% runs succeeded, NaN bookmarks
- **User rating**: No ratings yet

## Pricing

from $12.00 / 1,000 location checkeds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## Google Maps Branch Reputation Drift

Multi-location reputation monitoring that spots which of your Google Maps branches lost rating or are gaining reviews unusually fast since the last check — without paying to scrape review text.

### Multi-location reputation monitoring on Google Maps

One evidence-backed drift row per flagged branch, plus a per-branch summary every run. The Actor snapshots each branch's rating and review count, compares every scheduled run against it, and flags only the branches that crossed your threshold — a cheap weekly triage that tells you *which* branch to look at.

### When an MCP agent should use this

- "Which of my branches lost rating since last check?"
- "Flag branches gaining reviews unusually fast."
- "Cheap way to see which locations are slipping on Google."
- "Watch all my branches for rating drops weekly."

### When to use something else

| You want | Use instead |
|---|---|
| To read the actual new bad reviews / draft replies | `Google Maps Negative Review AI Monitor` |
| To know *why* a rating dropped (review text, themes) | `Google Maps Negative Review AI Monitor` |
| Changes to your listing's address/hours/category | `Google Maps Listing Edit Alerts` |
| Competitors' rating/review movement | `Google Maps Competitor Momentum Watch` |
| A one-off pull of rating + review count | a raw Google Maps places scraper |

### How it works

1. **Collect** — fetches each branch's listing in `rich` mode (rating + review count), with a trusted fallback.
2. **Snapshot & diff** — compares against your saved baseline for this `monitorId`.
3. **Threshold** — flags a branch only if its rating fell by `ratingDropThreshold` or it gained `reviewSurgeThreshold` reviews since the last check.
4. **Emit** — writes export-ready rows (JSON / CSV / XLSX) and updates the snapshot.

### Inputs

| Field | Required | Example |
|---|---|---|
| `locationUrls` | yes | `["https://www.google.com/maps/place/..."]` |
| `monitorId` | yes | `"acme-all-branches"` |
| `mode` | no | `"check_for_changes"` (default) or `"reset_baseline"` |
| `ratingDropThreshold` | no | `0.2` (default) |
| `reviewSurgeThreshold` | no | `5` (default) |

### Example output

```json
{
  "recordType": "branch_drift_alert",
  "monitorId": "acme-all-branches",
  "placeId": "ChIJ...",
  "businessName": "Acme Cafe - Dallas",
  "driftFlag": "rating_drop",
  "ratingDelta": -0.3,
  "reviewsCountDelta": 12,
  "currentRating": 4.1,
  "currentReviewsCount": 486,
  "windowSinceLastCheck": "since 2026-05-26",
  "evidence": ["Rating fell from 4.4 to 4.1 (>= 0.2 threshold)"],
  "sourceUrls": ["https://www.google.com/maps/place/..."],
  "snapshotDate": "2026-06-02T08:10:00Z"
}
````

### Modes

- `check_for_changes` *(default)* — compare against the baseline and return which branches drifted. Auto-creates the baseline on the first run, so use this almost every time.
- `reset_baseline` — save a fresh starting point and report nothing. Use only to re-baseline after you intentionally changed your branches.

### Billing

| Event | Price | When |
|---|---:|---|
| `location-checked` | `$0.012` | One branch snapshotted or checked (both modes). |

No per-flag charge — a flagged branch and a stable branch both cost one location check.

### FAQ

**Is this online reputation management software?**

It's the monitoring and alerting layer of reputation management — it flags which branch lost rating or is gaining reviews fast. It doesn't respond to reviews or manage your profiles; it tells you where to look, cheaply.

**How is it different from a reputation monitoring tool that reads reviews?**

It deliberately skips review-text scraping to stay cheap. You get rating and review-count drift per branch — the "which branch" triage — then open the review monitor for the "why".

**Is it built for multi-location or franchise teams?**

Yes — multi-location reputation monitoring is the core use case. One `monitorId` covers a whole branch portfolio for franchise ops, regional managers, and multi-location SEO.

### Limits & support

- Reads rating and review count only — not review text. It flags *which* branch drifted; open the review monitor to see *why*.
- "Unusually fast" is measured against your last check — schedule sets the window.
- The first run on a new `monitorId` is a baseline; drift flags begin on the next run.
- A failed fetch is reported clearly, never silently treated as "stable".

# Actor input Schema

## `locationUrls` (type: `array`):

One or more Google Maps place URLs for the branches you own and want to monitor for reputation drift.

## `monitorId` (type: `string`):

Stable name for this saved branch watchlist. Reuse the exact same value on every later check so the Actor can compare against the right baseline.

## `mode` (type: `string`):

check\_for\_changes (default) compares against the saved baseline and returns which branches drifted since the last check — use this almost every time; it auto-creates the baseline on the first run. reset\_baseline saves a fresh starting point and reports nothing — use only to re-baseline after you intentionally changed your branches.

## `ratingDropThreshold` (type: `number`):

Flag a branch when its rating falls by at least this much since the last check.

## `reviewSurgeThreshold` (type: `integer`):

Flag a branch when it gains at least this many reviews since the last check.

## `language` (type: `string`):

Optional Google Maps language code for the listing text (e.g. en, es, de). Defaults to English.

## Actor input object example

```json
{
  "locationUrls": [
    "https://www.google.com/maps/place/..."
  ],
  "monitorId": "acme-all-branches",
  "mode": "check_for_changes",
  "ratingDropThreshold": 0.2,
  "reviewSurgeThreshold": 5,
  "language": "en"
}
```

# Actor output Schema

## `results` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "locationUrls": [
        "https://www.google.com/maps/place/..."
    ],
    "monitorId": "acme-all-branches",
    "mode": "check_for_changes",
    "ratingDropThreshold": 0.2,
    "reviewSurgeThreshold": 5,
    "language": "en"
};

// Run the Actor and wait for it to finish
const run = await client.actor("dominvo/google-maps-branch-reputation-drift").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "locationUrls": ["https://www.google.com/maps/place/..."],
    "monitorId": "acme-all-branches",
    "mode": "check_for_changes",
    "ratingDropThreshold": 0.2,
    "reviewSurgeThreshold": 5,
    "language": "en",
}

# Run the Actor and wait for it to finish
run = client.actor("dominvo/google-maps-branch-reputation-drift").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "locationUrls": [
    "https://www.google.com/maps/place/..."
  ],
  "monitorId": "acme-all-branches",
  "mode": "check_for_changes",
  "ratingDropThreshold": 0.2,
  "reviewSurgeThreshold": 5,
  "language": "en"
}' |
apify call dominvo/google-maps-branch-reputation-drift --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=dominvo/google-maps-branch-reputation-drift",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "Multi-Location Reputation Monitoring - Google Maps Rating Drift",
        "description": "Multi-location reputation monitoring: spot which Google Maps branches lost rating or gained reviews unusually fast since the last check, with an evidence-backed drift row per flagged branch — no review-text scraping. Saves a snapshot per monitorId, diffs each run. Pay-per-event, $0.012 per branch.",
        "version": "0.1",
        "x-build-id": "Fe6ZIUNdpJdNsCSfQ"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/dominvo~google-maps-branch-reputation-drift/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-dominvo-google-maps-branch-reputation-drift",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/dominvo~google-maps-branch-reputation-drift/runs": {
            "post": {
                "operationId": "runs-sync-dominvo-google-maps-branch-reputation-drift",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/dominvo~google-maps-branch-reputation-drift/run-sync": {
            "post": {
                "operationId": "run-sync-dominvo-google-maps-branch-reputation-drift",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "locationUrls",
                    "monitorId"
                ],
                "properties": {
                    "locationUrls": {
                        "title": "Branch Google Maps URLs",
                        "type": "array",
                        "description": "One or more Google Maps place URLs for the branches you own and want to monitor for reputation drift.",
                        "items": {
                            "type": "string"
                        }
                    },
                    "monitorId": {
                        "title": "Monitor ID",
                        "type": "string",
                        "description": "Stable name for this saved branch watchlist. Reuse the exact same value on every later check so the Actor can compare against the right baseline."
                    },
                    "mode": {
                        "title": "What to do",
                        "enum": [
                            "check_for_changes",
                            "reset_baseline"
                        ],
                        "type": "string",
                        "description": "check_for_changes (default) compares against the saved baseline and returns which branches drifted since the last check — use this almost every time; it auto-creates the baseline on the first run. reset_baseline saves a fresh starting point and reports nothing — use only to re-baseline after you intentionally changed your branches.",
                        "default": "check_for_changes"
                    },
                    "ratingDropThreshold": {
                        "title": "Rating-drop threshold",
                        "type": "number",
                        "description": "Flag a branch when its rating falls by at least this much since the last check.",
                        "default": 0.2
                    },
                    "reviewSurgeThreshold": {
                        "title": "Review-surge threshold",
                        "type": "integer",
                        "description": "Flag a branch when it gains at least this many reviews since the last check.",
                        "default": 5
                    },
                    "language": {
                        "title": "Language",
                        "type": "string",
                        "description": "Optional Google Maps language code for the listing text (e.g. en, es, de). Defaults to English."
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```