# Viral Hook MCP — Hook Formulas for Creators & AI Agents (`elisabethhitz/viral-hook-mcp`) Actor

Hook formulas for creators and AI agents. 10 hook styles (contrarian, curiosity gap, pattern interrupt, confession, story open...) as fill-in structures, niche-tuned examples across 10 niches, and a rewrite-as-hook tool that turns any topic into a scroll-stopping opener.

- **URL**: https://apify.com/elisabethhitz/viral-hook-mcp.md
- **Developed by:** [Elisabeth](https://apify.com/elisabethhitz) (community)
- **Categories:** AI, Agents, Social media
- **Stats:** 1 total users, 0 monthly users, 0.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $50.00 / 1,000 tool calls

This Actor is paid per event and usage. You are charged both the fixed price for specific events and for Apify platform usage.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## Viral Hook MCP — Hook Formulas for Creators & AI Agents

**The first 2 seconds decide everything. This MCP gives your AI agent the hook mechanics, not guesses.**

### What it does

Provide a topic or a draft opener — get back structured hook formulas, niche-tuned examples, and rewrites. Built from patterns that survive across platforms (TikTok, Reels, Shorts, X, LinkedIn), not one-week trend templates.

### 5 Tools

| Tool | What it returns |
|---|---|
| `get_hook_formulas` | The 10 hook styles as fill-in structures with why each works and its failure mode |
| `get_hook_examples` | Niche-tuned examples for your niche (10 niches: business, AI/tech, fitness, parenting, marketing, finance, ecommerce, content creation, productivity, lifestyle) |
| `rewrite_as_hook` | Turns your topic or draft line into openers across multiple hook styles |
| `get_niches` | Lists supported niches |
| `get_full_hook_library` | The complete library in one payload for agent context |

### Hook styles covered

contrarian · specific_number · curiosity_gap · bold_claim · confession · stop_doing · pattern_interrupt · story_open · question_hook · future_pace

### Pricing

Apify pay-per-event: from $0.05 per tool call. First calls free to test.

### Part of a 17-server family

Cold outreach, creator deals, deliverability, compliance, and sales intelligence MCPs: [github.com/closermethod](https://github.com/closermethod) · [MCP Hub](https://elisabethhitz-mcp.netlify.app)

### Built by

[Elisabeth Hitz](https://www.linkedin.com/in/elisabethhitz) — 10+ years enterprise sales (Deel, Criteo, HBO), reverse-engineered for creators.

# Actor input Schema

## `tool` (type: `string`):

Which Viral Hook MCP — Hook Formulas for Creators & AI Agents tool to call
## `niche` (type: `string`):

Content niche
## `style` (type: `string`):

Hook style for rewrite
## `text` (type: `string`):

Text to rewrite as a hook (used by rewrite_as_hook)

## Actor input object example

```json
{
  "tool": "get_hook_formulas",
  "niche": "fitness_health",
  "style": "contrarian",
  "text": "Default text"
}
````

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "tool": "get_hook_formulas"
};

// Run the Actor and wait for it to finish
const run = await client.actor("elisabethhitz/viral-hook-mcp").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "tool": "get_hook_formulas" }

# Run the Actor and wait for it to finish
run = client.actor("elisabethhitz/viral-hook-mcp").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "tool": "get_hook_formulas"
}' |
apify call elisabethhitz/viral-hook-mcp --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=elisabethhitz/viral-hook-mcp",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "Viral Hook MCP — Hook Formulas for Creators & AI Agents",
        "description": "Hook formulas for creators and AI agents. 10 hook styles (contrarian, curiosity gap, pattern interrupt, confession, story open...) as fill-in structures, niche-tuned examples across 10 niches, and a rewrite-as-hook tool that turns any topic into a scroll-stopping opener.",
        "version": "0.0",
        "x-build-id": "pddanNEh4EvkACbUb"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/elisabethhitz~viral-hook-mcp/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-elisabethhitz-viral-hook-mcp",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/elisabethhitz~viral-hook-mcp/runs": {
            "post": {
                "operationId": "runs-sync-elisabethhitz-viral-hook-mcp",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/elisabethhitz~viral-hook-mcp/run-sync": {
            "post": {
                "operationId": "run-sync-elisabethhitz-viral-hook-mcp",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "tool"
                ],
                "properties": {
                    "tool": {
                        "title": "Tool",
                        "enum": [
                            "get_hook_formulas",
                            "get_hook_examples",
                            "rewrite_as_hook",
                            "get_niches",
                            "get_full_hook_library"
                        ],
                        "type": "string",
                        "description": "Which Viral Hook MCP — Hook Formulas for Creators & AI Agents tool to call",
                        "default": "get_hook_formulas"
                    },
                    "niche": {
                        "title": "Niche",
                        "enum": [
                            "business",
                            "ai_tech",
                            "fitness_health",
                            "parenting",
                            "marketing_sales",
                            "finance_investing",
                            "ecommerce",
                            "content_creation",
                            "productivity",
                            "lifestyle"
                        ],
                        "type": "string",
                        "description": "Content niche",
                        "default": "fitness_health"
                    },
                    "style": {
                        "title": "Style",
                        "enum": [
                            "contrarian",
                            "specific_number",
                            "curiosity_gap",
                            "bold_claim",
                            "confession",
                            "stop_doing",
                            "pattern_interrupt",
                            "story_open",
                            "question_hook",
                            "future_pace"
                        ],
                        "type": "string",
                        "description": "Hook style for rewrite",
                        "default": "contrarian"
                    },
                    "text": {
                        "title": "Text",
                        "type": "string",
                        "description": "Text to rewrite as a hook (used by rewrite_as_hook)",
                        "default": "Default text"
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
