# SponsorTrack – Creator Sponsorship Intelligence (`enosgb/sponsor-track`) Actor

Discover which brands sponsor which creators on YouTube, Podcasts, and Newsletters. Get sponsorship tenure, frequency, estimated spend, and AI-powered insights for media buying and influencer marketing.

- **URL**: https://apify.com/enosgb/sponsor-track.md
- **Developed by:** [Enos Melo](https://apify.com/enosgb) (community)
- **Categories:** Social media, Automation, AI
- **Stats:** 1 total users, 1 monthly users, 100.0% runs succeeded, NaN bookmarks
- **User rating**: No ratings yet

## Pricing

from $20.00 / 1,000 per sponsorship detecteds

This Actor is paid per event and usage. You are charged both the fixed price for specific events and for Apify platform usage.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## SponsorTrack – Creator Sponsorship Intelligence

**SponsorTrack** is the first intelligence tool that systematically tracks brand sponsorships across YouTube videos, podcast episodes, and newsletters. We detect sponsorship mentions, calculate how long a brand has been partnering with a creator (sponsorship tenure), identify frequency patterns, and estimate spend—giving you the competitive edge in influencer marketing.

### Why use SponsorTrack?

- **Brands & Media Buyers** – Identify where your competitors are advertising, find cost-effective creators, and benchmark sponsorship rates
- **Influencer Marketing Agencies** – Show clients proven sponsorship history, avoid creators who overstate brand relationships, and negotiate better deals with data
- **Investors & Startups** – Understand go-to-market strategies of SaaS companies, see which creators they trust for audience reach
- **Content Creators** – Research what rates similar creators command, discover which brands sponsor your niche

### How to use SponsorTrack

1. Go to the **Input** tab
2. Choose mode: **creators** (analyze specific creators) or **brands** (find brand placements)
3. Provide creators with their platform URLs (YouTube Channel ID, Podcast RSS, Substack, Beehiiv)
4. Set brands to track (e.g., ["Notion", "Stripe", "Linear"])
5. Click **Start** and download sponsorship data

### Input

| Field               | Required               | Description                                                                   |
| ------------------- | ---------------------- | ----------------------------------------------------------------------------- |
| `mode`              | Yes                    | "creators" or "brands"                                                        |
| `creators`          | Yes (if mode=creators) | Array of `{ name, youtubeChannelId, podcastRssUrl, substackUrl, beehiivUrl }` |
| `brands`            | Yes                    | Array of brand names to track                                                 |
| `daysBack`          | No                     | Days of content to analyze (default: 90)                                      |
| `maxItems`          | No                     | Max content items per creator (default: 200)                                  |
| `enableAiDetection` | No                     | Use AI for detection (default: true)                                          |

#### Example Input

```json
{
    "mode": "creators",
    "creators": [
        {
            "name": "Ali Abdaal",
            "youtubeChannelId": "UCJgfaSkE5Lyiq5R0sX5jVgw",
            "podcastRssUrl": "https://feeds.simplecast.com/dHoohVNH"
        }
    ],
    "brands": ["Notion", "Stripe", "Linear"],
    "daysBack": 90,
    "maxItems": 200,
    "enableAiDetection": true
}
````

### Output Fields

- **brandName** – Sponsoring brand
- **creatorName** – Content creator
- **platform** – youtube, podcast, or newsletter
- **contentTitle** – Title of sponsored content
- **contentUrl** – Direct URL to content
- **sponsorMention** – Exact text of sponsorship mention
- **sponsorshipTenureDays** – Days brand has been sponsoring
- **frequency** – weekly, monthly, quarterly, or one-time
- **estimatedSpend** – Estimated cost range
- **isNewSponsorship** – Whether this is a new partnership
- **intentReason** – AI-generated insight

#### Example Output

```json
{
    "brandName": "Notion",
    "creatorName": "Ali Abdaal",
    "platform": "youtube",
    "contentTitle": "How I Take Notes in 2024",
    "contentUrl": "https://www.youtube.com/watch?v=abcdef123",
    "sponsorMention": "This video is sponsored by Notion...",
    "sponsorshipTenureDays": 487,
    "frequency": "monthly",
    "estimatedSpend": "$2,000 - $10,000",
    "detectedAt": "2025-04-05T14:30:00.000Z",
    "isNewSponsorship": false,
    "intentReason": "Long-term partnership with 12 mentions over 16 months indicating established brand-creator relationship"
}
```

### Pricing / Cost Estimation

**Free Tier:** The first $5/month of platform usage is free on Apify.

**Example costs:**

- **5 creators, 10 videos each:** ~$0.10-0.20 per run
- **10 creators, 50 videos each:** ~$0.30-0.50 per run
- **AI detection (Groq):** ~$0.001 per content item (very cheap with llama-3.1-8b-instant)

**YouTube API:** Requires your own YouTube Data API v3 key (free tier available in Google Cloud Console).

**Compare:** Manual research costs $50-200/hour. SponsorTrack gives you thousands of data points for pennies.

### Tips & Advanced Options

- **Provide YouTube Channel IDs** (not URLs) for accurate fetching
- **Use Podcast RSS feeds** for most accurate podcast data
- **Disable AI detection** for faster, cheaper runs (uses regex only)
- **Run weekly** to track new sponsorships over time — the Actor remembers previous runs

### FAQ, Disclaimers & Support

**Q: Is this legal?**
A: SponsorTrack only uses publicly available data — video descriptions, podcast show notes, and newsletter content. We respect robots.txt and rate limits.

**Q: What platforms are supported?**
A: YouTube (via API), Podcasts (RSS feeds), Substack, and Beehiiv newsletters.

**Q: How accurate is the detection?**
A: AI detection (Groq) has ~90% accuracy. Regex fallback catches obvious sponsorships but may miss nuanced mentions.

**Q: How does tenure calculation work?**
A: The Actor stores historical data in Key-Value Store. Tenure is calculated as days since first detected sponsorship.

**Known limitations:**

- YouTube requires API key (no API = no YouTube data)
- Some podcasts may have private RSS feeds
- Newsletter scraping depends on public page access

**Need help or have feedback?** Use the Issues tab or contact us through Apify Console. Custom enterprise solutions available on request.

# Actor input Schema

## `mode` (type: `string`):

Choose whether to analyze specific creators or search by brand interests

## `creators` (type: `array`):

List of creators with their platform URLs. At least one platform URL is required per creator.

## `brands` (type: `array`):

Brand names to search for in creator content when mode is 'brands'. Used as keywords for sponsorship detection.

## `daysBack` (type: `number`):

How many days of past content to analyze. More days = more complete data but higher compute cost.

## `maxItems` (type: `number`):

Maximum number of videos/podcasts/newsletter issues to process per creator. Controls cost and runtime.

## `enableAiDetection` (type: `boolean`):

Use Groq AI to accurately detect sponsorship mentions and generate insights. Disable for faster, cheaper runs using regex-only detection.

## Actor input object example

```json
{
  "mode": "creators",
  "creators": [
    {
      "name": "Example Creator",
      "youtubeChannelId": "UCXXXXXX",
      "podcastRssUrl": "https://example.com/feed.rss",
      "substackUrl": "https://example.substack.com",
      "beehiivUrl": ""
    }
  ],
  "brands": [
    "Notion",
    "Stripe",
    "Linear",
    "Supabase"
  ],
  "daysBack": 90,
  "maxItems": 200,
  "enableAiDetection": true
}
```

# Actor output Schema

## `sponsorships` (type: `string`):

All detected brand sponsorships with metadata, tenure, and AI-generated insights

## `summary` (type: `string`):

Execution statistics including creators processed, sponsorships detected, and runtime metadata

## `history` (type: `string`):

Historical sponsorship data per creator for tenure tracking and change detection

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "brands": [
        "Notion",
        "Stripe",
        "Linear",
        "Supabase"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("enosgb/sponsor-track").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "brands": [
        "Notion",
        "Stripe",
        "Linear",
        "Supabase",
    ] }

# Run the Actor and wait for it to finish
run = client.actor("enosgb/sponsor-track").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "brands": [
    "Notion",
    "Stripe",
    "Linear",
    "Supabase"
  ]
}' |
apify call enosgb/sponsor-track --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=enosgb/sponsor-track",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "SponsorTrack – Creator Sponsorship Intelligence",
        "description": "Discover which brands sponsor which creators on YouTube, Podcasts, and Newsletters. Get sponsorship tenure, frequency, estimated spend, and AI-powered insights for media buying and influencer marketing.",
        "version": "1.0",
        "x-build-id": "Is6xUKlNZNoiR36Gq"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/enosgb~sponsor-track/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-enosgb-sponsor-track",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/enosgb~sponsor-track/runs": {
            "post": {
                "operationId": "runs-sync-enosgb-sponsor-track",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/enosgb~sponsor-track/run-sync": {
            "post": {
                "operationId": "run-sync-enosgb-sponsor-track",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "mode"
                ],
                "properties": {
                    "mode": {
                        "title": "Analysis Mode",
                        "enum": [
                            "creators",
                            "brands"
                        ],
                        "type": "string",
                        "description": "Choose whether to analyze specific creators or search by brand interests",
                        "default": "creators"
                    },
                    "creators": {
                        "title": "Creators to Analyze",
                        "minItems": 1,
                        "type": "array",
                        "description": "List of creators with their platform URLs. At least one platform URL is required per creator.",
                        "items": {
                            "type": "object",
                            "properties": {
                                "name": {
                                    "type": "string",
                                    "title": "Creator Name",
                                    "description": "Full name or channel name (e.g., 'Ali Abdaal', 'MrBeast')"
                                },
                                "youtubeChannelId": {
                                    "type": "string",
                                    "title": "YouTube Channel ID",
                                    "description": "YouTube channel ID (not URL). Find it in channel URL: youtube.com/channel/UCXXXXXX"
                                },
                                "podcastRssUrl": {
                                    "type": "string",
                                    "title": "Podcast RSS Feed URL",
                                    "description": "Public RSS feed URL for the podcast (e.g., https://anchor.fm/s/.../podcast/rss)"
                                },
                                "substackUrl": {
                                    "type": "string",
                                    "title": "Substack URL",
                                    "description": "Full Substack publication URL (e.g., https://risingproductmind.substack.com)"
                                },
                                "beehiivUrl": {
                                    "type": "string",
                                    "title": "Beehiiv URL",
                                    "description": "Full Beehiiv publication URL (e.g., https://www.beehiiv.com/p/...)"
                                }
                            }
                        },
                        "default": [
                            {
                                "name": "Example Creator",
                                "youtubeChannelId": "UCXXXXXX",
                                "podcastRssUrl": "https://example.com/feed.rss",
                                "substackUrl": "https://example.substack.com",
                                "beehiivUrl": ""
                            }
                        ]
                    },
                    "brands": {
                        "title": "Brands to Track",
                        "minItems": 1,
                        "type": "array",
                        "description": "Brand names to search for in creator content when mode is 'brands'. Used as keywords for sponsorship detection.",
                        "items": {
                            "type": "string"
                        },
                        "default": [
                            "Notion",
                            "Stripe",
                            "Linear",
                            "Supabase"
                        ]
                    },
                    "daysBack": {
                        "title": "Lookback Period (Days)",
                        "minimum": 1,
                        "maximum": 365,
                        "type": "number",
                        "description": "How many days of past content to analyze. More days = more complete data but higher compute cost.",
                        "default": 90
                    },
                    "maxItems": {
                        "title": "Max Content Items",
                        "minimum": 1,
                        "maximum": 2000,
                        "type": "number",
                        "description": "Maximum number of videos/podcasts/newsletter issues to process per creator. Controls cost and runtime.",
                        "default": 200
                    },
                    "enableAiDetection": {
                        "title": "Enable AI-Powered Sponsorship Detection",
                        "type": "boolean",
                        "description": "Use Groq AI to accurately detect sponsorship mentions and generate insights. Disable for faster, cheaper runs using regex-only detection.",
                        "default": true
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
