# SEO Audit & Site Health Checker — On-Page SEO Crawler (`f0rty7even/seo-auditor`) Actor

Crawl a website and get a per-page SEO audit: title/meta/H1/canonical/robots/Open Graph checks, image alt text, word count, and a prioritized list of issues with a health score.

- **URL**: https://apify.com/f0rty7even/seo-auditor.md
- **Developed by:** [F0rty7even](https://apify.com/f0rty7even) (community)
- **Categories:** SEO tools, Developer tools
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $5.00 / 1,000 page-auditeds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## SEO Audit & Site Health Checker — On-Page SEO Crawler

**Crawl any website and get a per-page SEO audit in minutes.** This **SEO audit** tool visits your pages (or a whole site), checks the on-page SEO signals that matter, and returns one structured report per page — with a **health score** and a **prioritized list of concrete issues to fix**. No account, no browser extension, no setup.

Point it at one URL or let it crawl the whole domain.

### What it checks

- **Title tag** — presence and length (aims for 30–60 chars).
- **Meta description** — presence and length (aims for 50–160 chars).
- **Headings** — missing or multiple `<h1>` tags.
- **Canonical link** — present or missing.
- **Indexability** — flags `noindex` pages that won't rank.
- **Open Graph** — `og:title` / `og:description` / `og:image` for social sharing.
- **Mobile & language** — viewport meta and `<html lang>`.
- **Image alt text** — counts images missing `alt`.
- **Content depth** — flags thin pages by word count.
- **Link profile** — internal vs. external link counts.
- **HTTP status** — flags 4xx/5xx and redirects.

Each page gets a **0–100 score** and an `issues` list you can sort and act on.

### Use cases

- **Site-wide SEO audits** — crawl a domain and export every page's issues to a spreadsheet.
- **Pre-launch / QA checks** — catch missing titles, noindex tags, and broken pages before they ship.
- **Content ops** — find thin content and missing meta descriptions across a blog.
- **Agency reporting** — generate structured, exportable SEO reports for clients.

### Input

| Field | Description |
|---|---|
| `startUrls` | Pages to audit (entry points when crawling). |
| `crawl` | Follow same-domain links and audit every page found. |
| `maxPages` | Hard cap on pages audited (main cost lever). |
| `maxDepth` | How many link-hops to follow when crawling. |
| `onlySameDomain` | Keep the crawl on the start URL's domain. |

### Output

Each page becomes one dataset item:

```json
{
  "url": "https://example.com/pricing",
  "statusCode": 200,
  "score": 82,
  "title": "Pricing — Example",
  "titleLength": 17,
  "metaDescription": null,
  "h1": "Simple, transparent pricing",
  "h1Count": 1,
  "canonical": "https://example.com/pricing",
  "indexable": true,
  "openGraph": { "title": "Pricing", "description": null, "image": "https://.../og.png" },
  "viewport": true,
  "lang": "en",
  "wordCount": 640,
  "imagesTotal": 8,
  "imagesMissingAlt": 2,
  "internalLinks": 34,
  "externalLinks": 5,
  "issues": [
    "Missing meta description",
    "Incomplete Open Graph tags (title/description/image)",
    "2 image(s) missing alt text"
  ],
  "issueCount": 3
}
````

### Pricing

Pay-per-result: you're charged **per page audited** — no monthly fee, and no charge for pages that can't be fetched.

### Notes

- Audits **server-rendered HTML** (the SEO signals crawlers like Google see first). Client-side-only content rendered by JavaScript is on the roadmap (browser-rendering toggle).
- Audits **public, logged-out pages** — it does not log in or bypass access controls.

### FAQ

**Does it crawl the whole site?** Yes — enable `crawl` and set `maxPages` / `maxDepth`.

**What's the score?** A 0–100 health score that starts at 100 and deducts points per issue by severity — a quick way to rank your worst pages first.

**What formats can I export?** JSON, JSONL, CSV, or Excel, or via the Apify API.

# Actor input Schema

## `startUrls` (type: `array`):

Pages to audit. With crawling on, these are the entry points.

## `crawl` (type: `boolean`):

Follow same-domain links from the start URLs (up to the limits below) and audit every page found.

## `maxPages` (type: `integer`):

Hard cap on pages audited (also the main cost lever).

## `maxDepth` (type: `integer`):

How many link-hops from a start URL to follow when crawling.

## `onlySameDomain` (type: `boolean`):

Only follow links on the same registered domain as the start URL.

## Actor input object example

```json
{
  "startUrls": [
    {
      "url": "https://apify.com"
    }
  ],
  "crawl": true,
  "maxPages": 50,
  "maxDepth": 3,
  "onlySameDomain": true
}
```

# Actor output Schema

## `seoReports` (type: `string`):

One audit record per page — score, title/meta/H1/canonical/OG checks, and an issues list. Export as JSON, JSONL, CSV, or Excel.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "startUrls": [
        {
            "url": "https://apify.com"
        }
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("f0rty7even/seo-auditor").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "startUrls": [{ "url": "https://apify.com" }] }

# Run the Actor and wait for it to finish
run = client.actor("f0rty7even/seo-auditor").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "startUrls": [
    {
      "url": "https://apify.com"
    }
  ]
}' |
apify call f0rty7even/seo-auditor --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=f0rty7even/seo-auditor",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "SEO Audit & Site Health Checker — On-Page SEO Crawler",
        "description": "Crawl a website and get a per-page SEO audit: title/meta/H1/canonical/robots/Open Graph checks, image alt text, word count, and a prioritized list of issues with a health score.",
        "version": "0.1",
        "x-build-id": "MeezpqDBqYuCoj2a7"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/f0rty7even~seo-auditor/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-f0rty7even-seo-auditor",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/f0rty7even~seo-auditor/runs": {
            "post": {
                "operationId": "runs-sync-f0rty7even-seo-auditor",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/f0rty7even~seo-auditor/run-sync": {
            "post": {
                "operationId": "run-sync-f0rty7even-seo-auditor",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "startUrls"
                ],
                "properties": {
                    "startUrls": {
                        "title": "Start URLs",
                        "type": "array",
                        "description": "Pages to audit. With crawling on, these are the entry points.",
                        "items": {
                            "type": "object",
                            "required": [
                                "url"
                            ],
                            "properties": {
                                "url": {
                                    "type": "string",
                                    "title": "URL of a web page",
                                    "format": "uri"
                                }
                            }
                        }
                    },
                    "crawl": {
                        "title": "Crawl the site",
                        "type": "boolean",
                        "description": "Follow same-domain links from the start URLs (up to the limits below) and audit every page found.",
                        "default": true
                    },
                    "maxPages": {
                        "title": "Max pages",
                        "minimum": 1,
                        "maximum": 5000,
                        "type": "integer",
                        "description": "Hard cap on pages audited (also the main cost lever).",
                        "default": 50
                    },
                    "maxDepth": {
                        "title": "Max crawl depth",
                        "minimum": 0,
                        "maximum": 20,
                        "type": "integer",
                        "description": "How many link-hops from a start URL to follow when crawling.",
                        "default": 3
                    },
                    "onlySameDomain": {
                        "title": "Stay on the same domain",
                        "type": "boolean",
                        "description": "Only follow links on the same registered domain as the start URL.",
                        "default": true
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
