# AI Website & Landing Page Audit (`fuze/ai-website-audit`) Actor

AI audit of any landing page — messaging, value proposition, CTA, trust and SEO scored with specific, actionable fixes. · More no-code data tools → datatools-hub.vercel.app

- **URL**: https://apify.com/fuze/ai-website-audit.md
- **Developed by:** [Fredrik Hansson](https://apify.com/fuze) (community)
- **Categories:** AI, SEO tools
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $17.60 / 1,000 page auditeds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## AI Website & Landing Page Audit

**Paste a URL, get an expert conversion + messaging + SEO audit — scored, with the exact fixes.**

Give it any landing page or website. It reads the page and audits it like a senior CRO/messaging/SEO consultant would: scores for **clarity, value proposition, CTA, trust, SEO and readability**, an overall score, a plain-English summary, the **top issues** (with severity and a concrete fix each), and **quick wins** you can ship today.

![AI Website & Landing Page Audit — input and sample output](https://datatools-hub.vercel.app/actor-shots/ai-website-audit.png)

### Quick start

1. **Fill in the input** — set the fields in the input tab (prefilled with a working example).
2. **Click Start** — the Actor runs and writes one record per item to the dataset.
3. **Get your data** — export to **JSON, CSV or Excel**, or pull it via the API.

```json
// input
{ "urls": ["https://yourstartup.com"], "goal": "sign up for a free trial", "audience": "B2B marketing managers" }
```

```json
// per-page output
{ "url": "https://yourstartup.com", "overallScore": 68,
  "scores": { "clarity": 70, "valueProposition": 60, "cta": 55, "trust": 75, "seo": 80, "readability": 72 },
  "summary": "The page explains the product but buries the value proposition below the fold and uses a weak primary CTA...",
  "topIssues": [ { "category": "CTA", "issue": "Primary CTA says 'Learn more' instead of a value-driven action", "severity": "high", "fix": "Change to 'Start your free trial' and make it the only above-the-fold button." } ],
  "quickWins": ["Add customer logos above the fold", "Tighten the H1 to the core outcome"] }
```

### Use cases

- **Agencies & freelancers** — run instant audits as lead magnets or client deliverables; audit a whole list of prospect sites.
- **Founders / marketers** — get a prioritized fix list for your landing pages.
- **CRO / growth teams** — batch-audit pages before a redesign.
- **Agent tool** — via Apify MCP, an agent can audit any page on demand.

### Input

| Field | Type | Default | Description |
|---|---|---|---|
| `urls` | `string[]` | — (required) | Pages to audit. |
| `goal` | `string` | — | What the page should achieve. |
| `audience` | `string` | — | Who it's for. |
| `maxConcurrency` | `integer` | `4` | Pages in parallel. |
| `model` | `string` | `gpt-4o-mini` | OpenAI model. |

### Output

One record per page: `overallScore`, per-category `scores`, `summary`, `topIssues[]` (category/issue/severity/fix), `quickWins[]`, plus the page `title` and `metaDescription`.

### Pricing

Pay-per-event: one **`page-audited`** event per page.

### Environment variables

| Variable | Required | Purpose |
|---|---|---|
| `OPENAI_API_KEY` | **Yes** | Powers the audit. |

### License

ISC.

### Related actors

- [AI SEO + AEO/GEO Site Auditor — Crawl & Auto-Fix](https://apify.com/fuze/ai-seo-site-auditor) — Crawl a whole site and get an AI-prioritized technical + content + AEO/GEO audit with
- [AI Cold Email Personalizer](https://apify.com/fuze/ai-cold-email-personalizer) — Turn a list of domains into personalized cold-email openers — AI reads each company's
- [Competitor Pulse — AI Competitor Intelligence Monitor](https://apify.com/fuze/competitor-pulse) — Watch competitors holistically — pricing, website, hiring, tech, news and

# Actor input Schema

## `urls` (type: `array`):

Landing pages / websites to audit (one per line).

## `goal` (type: `string`):

What the page should achieve (e.g. 'sign up for a free trial'). Sharpens the audit.

## `audience` (type: `string`):

Who the page is for (e.g. 'B2B marketing managers'). Sharpens the audit.

## `maxConcurrency` (type: `integer`):

How many pages to audit in parallel.

## `model` (type: `string`):

Default gpt-4o-mini.

## Actor input object example

```json
{
  "urls": [
    "https://www.shopify.com"
  ],
  "maxConcurrency": 4
}
```

# Actor output Schema

## `audits` (type: `string`):

Page audits in the default dataset.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "urls": [
        "https://www.shopify.com"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("fuze/ai-website-audit").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "urls": ["https://www.shopify.com"] }

# Run the Actor and wait for it to finish
run = client.actor("fuze/ai-website-audit").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "urls": [
    "https://www.shopify.com"
  ]
}' |
apify call fuze/ai-website-audit --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,fuze/ai-website-audit"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/X6IeaSUqxG8Rg4Rr2/builds/NG0gXNDklEUUCcpsb/openapi.json