# Media Publisher Keyword and Authority Audit

**Use case:** 

This media publisher keyword and authority audit pulls Domain Authority alongside top ranking keywords and branded keyword volume for major news and content sites. Content strategists and PR teams use it to benchmark a publisher's authority against outlets they want coverage from, or study which keywords drive an editorial competitor's traffic. One run replaces checking each masthead by hand.

## Input

```json
{
  "domains": [
    "nytimes.com",
    "forbes.com",
    "businessinsider.com",
    "theguardian.com",
    "reuters.com"
  ],
  "includeBacklinks": true,
  "includeKeywords": true,
  "includeCompetitors": true,
  "maxItems": 25,
  "maxConcurrency": 10,
  "proxyConfiguration": {
    "useApifyProxy": true
  },
  "debugLogging": false
}
```

## Output

```json
{
  "domain": {
    "label": "Domain",
    "format": "string"
  },
  "domainAuthority": {
    "label": "DA",
    "format": "number"
  },
  "top_keyword_1_name": {
    "label": "Top Keyword",
    "format": "string"
  },
  "top_keyword_1_rank": {
    "label": "Google Rank",
    "format": "number"
  },
  "click_keyword_1_name": {
    "label": "Traffic Keyword",
    "format": "string"
  },
  "click_keyword_1_clicks": {
    "label": "Estimated Clicks",
    "format": "number"
  },
  "branded_keyword_1_name": {
    "label": "Branded Keyword",
    "format": "string"
  },
  "branded_keyword_1_volume": {
    "label": "Search Volume",
    "format": "number"
  }
}
```

## About this Actor

This example demonstrates how to use [Moz Domain Authority Scraper: Bulk DA & SEO Stats](https://apify.com/getascraper/moz-scraper.md) with a specific input configuration. Visit the [Actor detail page](https://apify.com/getascraper/moz-scraper.md) to learn more, explore other use cases, and run it yourself.


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This Task's input is already configured above — use it as-is rather than inventing a new one.

- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
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For full API examples (JavaScript, Python, CLI, MCP, OpenAPI), see this Task's Actor page: https://apify.com/getascraper/moz-scraper.md

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).