# Competitor Intelligence Report | Website Analysis (`harmony_labs/competitor-intel-report`) Actor

Crawl a website and get an AI-written competitive intelligence report: customers, tech stack, positioning, and exploitable gaps. ~2 min, pay-per-use, no API keys.

- **URL**: https://apify.com/harmony\_labs/competitor-intel-report.md
- **Developed by:** [Harmony](https://apify.com/harmony_labs) (community)
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $3,500.00 / 1,000 reports

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Competitor Intelligence Report

Paste a competitor's URL. Get back a structured intelligence brief in ~2 minutes: who their customers are, what tech they run, how they position, and 3–5 specific gaps you can exploit. Neutral and factual — not a sales doc. Styled HTML output (print to PDF, screenshot for a deck). Pay-per-use. No API keys. MCP-compatible.

### What you get

One report per run, covering:

- **Executive Summary** — 2–3 paragraph overview of the competitor's strategy
- **Tech Stack** — CMS, hosting, analytics, marketing tools, and other detected technologies
- **Customers & Testimonials** — Named companies using the competitor's product, with direct quotes and metrics where available
- **Positioning & Value Proposition** — Key features, pricing model, and how they differentiate
- **Opportunities** — 3–5 specific gaps or weaknesses a competitor could exploit

### How it works

1. Crawls up to 5 pages of the competitor's site (prioritizing /customers, /case-studies, /testimonials, /about, /pricing, /blog)
2. Uses an LLM to analyze the content and generate a structured report
3. Returns the full report as plain text in the dataset

### Input

| Field | Description |
|-------|-------------|
| Competitor URL | The competitor's website (e.g., "https://stripe.com") |
| Industry | Optional: specify the industry for better context |
| Max Pages | Number of pages to crawl (default: 5) |
| LLM Model | Gemini 2.5 Flash or Claude Haiku 4.5 |

### Output

One row in the dataset:

| Field | Description |
|-------|-------------|
| competitor\_url | The URL you analyzed |
| pages\_crawled | How many pages were successfully fetched |
| report | The full intelligence report (plain text) |

### Use cases

- **Before a sales call** — Know who your prospect's current vendor is, what they're paying, and where the gaps are
- **Track competitor customer wins** — See which companies are publicly associated with a competitor
- **Find switching candidates** — Identify customers with quoted pain points or dissatisfaction
- **Pricing intelligence** — Understand how a competitor positions their pricing (or hides it)
- **Content strategy** — Find positioning language and features you should counter

### Pricing

Pay-per-event: $5 per completed report.

### Notes

- No API keys required — LLM calls are handled via Apify's built-in OpenRouter proxy.
- Average run time: 30–90 seconds.
- Sites that block scraping (Cloudflare, bot detection) may return fewer pages. The report will reflect only what was successfully crawled.
- Tech stack detection is based on visible signals in page content (scripts, meta tags, mentions). For deeper fingerprinting, pair with a dedicated tool like BuiltWith.

### MCP

Add this to your MCP client config to use this actor as a tool:

```json
{
  "mcpServers": {
    "apify": {
      "url": "https://mcp.apify.com/?tools=harmony_labs/competitor-intel-report"
    }
  }
}   

```

### Related

- [AI Keyword Generator](https://apify.com/harmony_labs/ai-keyword-generator) — one seed keyword in, a ranked list of long-tail keywords out with search intent and difficulty scores.

# Actor input Schema

## `competitorUrl` (type: `string`):

The competitor's website URL

## `industry` (type: `string`):

Optional: specify the industry for better context

## `maxPages` (type: `integer`):

Number of pages to crawl

## `model` (type: `string`):

Which model to use

## Actor input object example

```json
{
  "competitorUrl": "https://stripe.com",
  "maxPages": 5,
  "model": "anthropic/claude-haiku-4.5"
}
```

# Actor output Schema

## `reportUrl` (type: `string`):

No description

## `results` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "competitorUrl": "https://stripe.com"
};

// Run the Actor and wait for it to finish
const run = await client.actor("harmony_labs/competitor-intel-report").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "competitorUrl": "https://stripe.com" }

# Run the Actor and wait for it to finish
run = client.actor("harmony_labs/competitor-intel-report").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "competitorUrl": "https://stripe.com"
}' |
apify call harmony_labs/competitor-intel-report --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,harmony_labs/competitor-intel-report"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/0bNeIN9ZDg19U1Q89/builds/BsFHmbNqMn1JUSVc6/openapi.json