# Google Business Profile Audit (`isotonic/google-business-profile-audit`) Actor Audits Google Business Profile coverage using public data paths and deterministic fixture mode. - **URL**: https://apify.com/isotonic/google-business-profile-audit.md - **Developed by:** [Brian Keefe](https://apify.com/isotonic) (community) - **Categories:** SEO tools, Lead generation, Business - **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks - **User rating**: No ratings yet ## Pricing Pay per usage This Actor is paid per platform usage. The Actor is free to use, and you only pay for the Apify platform usage, which gets cheaper the higher subscription plan you have. Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-usage ## What's an Apify Actor? Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases. In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours, and optionally produces a well-defined JSON output, datasets with results, or files in key-value store. In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server. Actors are written with capital "A". ## How to integrate an Actor? If asked about integration, you help developers integrate Actors into their projects. You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready. The best way to integrate Actors is as follows. In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md): ```bash npm install apify-client ``` In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md): ```bash pip install apify-client ``` In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md): ````bash # MacOS / Linux curl -fsSL https://apify.com/install-cli.sh | bash # Windows irm https://apify.com/install-cli.ps1 | iex ```bash In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md). If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md). For usage examples, see the [API](#api) section below. For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt). # README ## Google Business Profile Audit Actor Production-ready narrow Apify Actor that audits a business's Google Business Profile coverage using public data paths only. ### What it does - Accepts business rows, Maps/GBP URLs, or website-oriented rows. - Uses deterministic fixture mode for smoke tests and offline runs. - Attempts lightweight public-page enrichment in live mode and degrades gracefully when Google blocks, omits, or changes public fields. - Produces structured audit records including identity, profile completeness, competitor comparisons, markdown summary, and CSV output. ### Public-data limitations - The actor does not use login flows, private APIs, or browser automation against authenticated Google surfaces. - Live mode is opportunistic. Public Google Maps/search pages often change markup, localize content, or suppress data. When that happens, the actor preserves the input identity and returns partial output with `warnings` and `missingFields` instead of failing hard. - Best deterministic results come from `fixtureMode` or supplying `rawFixture` / `fixtureBusinessProfiles` input. ### Input The Apify input schema avoids unsupported constructs like `oneOf`, so inputs are intentionally permissive. Common fields: - `fixtureMode`: boolean - `maxCompetitors`: integer, default `3` - `businessRows`: array of rows with any of: - `businessName` - `location` - `businessWebsite` - `mapUrl` - `gbpUrl` - `rawFixture` - `mapUrls`: array of Google Maps URLs - `gbpUrls`: array of public GBP/Maps listing URLs - `websiteRows`: array of rows with `businessWebsite` and optional `businessName` / `location` - `fixtureBusinessProfiles`: array of deterministic fixture profiles Example input: ```json { "fixtureMode": true, "maxCompetitors": 2, "businessRows": [ { "businessName": "Northwind Dental", "location": "Austin, TX", "businessWebsite": "https://northwinddental.example", "rawFixture": { "profile": { "name": "Northwind Dental", "location": "Austin, TX", "website": "https://northwinddental.example", "categories": ["Dentist", "Cosmetic dentist"], "rating": 4.7, "reviewCount": 128, "phone": "+1 512-555-0100", "hours": ["Mon-Fri 8:00-17:00"], "lastReviewDate": "2026-06-14" }, "competitors": [] } } ] } ```` ### Output Each dataset item includes: - `businessIdentity` - `source` - `profile` - `competitorSummary` - `missingFields` - `markdownAudit` - `csvRow` - `warnings` ### Local usage Install dependencies: ```bash npm install ``` Run with Crawlee/Apify local storage: ```bash mkdir -p ./apify_storage/key_value_stores/default cp examples/sample-input.json ./apify_storage/key_value_stores/default/INPUT.json CRAWLEE_STORAGE_DIR=./apify_storage ACTOR_DEFAULT_KEY_VALUE_STORE_ID=default ACTOR_INPUT_KEY=INPUT npm start ``` When run with `apify run`, the Apify CLI sets the storage environment for you. Run the deterministic smoke test: ```bash npm test ``` ### Sample files - Input: `examples/sample-input.json` - Output: `examples/sample-output.json` ### Implementation notes - Core logic lives in small modules under `src/`. - Fixture mode is the primary reliability path. - Live fetch mode uses lightweight public HTML retrieval only and returns partial audits when fields cannot be extracted. # Actor input Schema ## `fixtureMode` (type: `boolean`): Skip live fetches and use only provided fixture data for deterministic runs. ## `maxCompetitors` (type: `integer`): Maximum number of competitor profiles to compare per business. ## `businessRows` (type: `array`): Rows with businessName, location, businessWebsite, mapUrl, gbpUrl, or rawFixture fields. ## `mapUrls` (type: `array`): Public Google Maps URLs to audit. ## `gbpUrls` (type: `array`): Public GBP or Maps listing URLs to audit. ## `websiteRows` (type: `array`): Rows with businessWebsite and optional businessName/location when URL inputs are unavailable. ## `fixtureBusinessProfiles` (type: `array`): Deterministic business profile fixtures used for testing or offline runs. ## Actor input object example ```json { "fixtureMode": false, "maxCompetitors": 3 } ``` # API You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup. ## JavaScript example ```javascript import { ApifyClient } from 'apify-client'; // Initialize the ApifyClient with your Apify API token // Replace the '' with your token const client = new ApifyClient({ token: '', }); // Prepare Actor input const input = {}; // Run the Actor and wait for it to finish const run = await client.actor("isotonic/google-business-profile-audit").call(input); // Fetch and print Actor results from the run's dataset (if any) console.log('Results from dataset'); console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`); const { items } = await client.dataset(run.defaultDatasetId).listItems(); items.forEach((item) => { console.dir(item); }); // 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs ``` ## Python example ```python from apify_client import ApifyClient # Initialize the ApifyClient with your Apify API token # Replace '' with your token. client = ApifyClient("") # Prepare the Actor input run_input = {} # Run the Actor and wait for it to finish run = client.actor("isotonic/google-business-profile-audit").call(run_input=run_input) # Fetch and print Actor results from the run's dataset (if there are any) print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"]) for item in client.dataset(run["defaultDatasetId"]).iterate_items(): print(item) # 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start ``` ## CLI example ```bash echo '{}' | apify call isotonic/google-business-profile-audit --silent --output-dataset ``` ## MCP server setup ```json { "mcpServers": { "apify": { "command": "npx", "args": [ "mcp-remote", "https://mcp.apify.com/?tools=isotonic/google-business-profile-audit", "--header", "Authorization: Bearer " ] } } } ``` ## OpenAPI specification ```json { "openapi": "3.0.1", "info": { "title": "Google Business Profile Audit", "description": "Audits Google Business Profile coverage using public data paths and deterministic fixture mode.", "version": "0.1", "x-build-id": "gkHyfjbSZEb9X5ls9" }, "servers": [ { "url": "https://api.apify.com/v2" } ], "paths": { "/acts/isotonic~google-business-profile-audit/run-sync-get-dataset-items": { "post": { "operationId": "run-sync-get-dataset-items-isotonic-google-business-profile-audit", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } }, "/acts/isotonic~google-business-profile-audit/runs": { "post": { "operationId": "runs-sync-isotonic-google-business-profile-audit", "x-openai-isConsequential": false, "summary": "Executes an Actor and returns information about the initiated run in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK", "content": { "application/json": { "schema": { "$ref": "#/components/schemas/runsResponseSchema" } } } } } } }, "/acts/isotonic~google-business-profile-audit/run-sync": { "post": { "operationId": "run-sync-isotonic-google-business-profile-audit", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } } }, "components": { "schemas": { "inputSchema": { "type": "object", "properties": { "fixtureMode": { "title": "Fixture mode", "type": "boolean", "description": "Skip live fetches and use only provided fixture data for deterministic runs.", "default": false }, "maxCompetitors": { "title": "Max competitors", "minimum": 0, "maximum": 10, "type": "integer", "description": "Maximum number of competitor profiles to compare per business.", "default": 3 }, "businessRows": { "title": "Business rows", "type": "array", "description": "Rows with businessName, location, businessWebsite, mapUrl, gbpUrl, or rawFixture fields." }, "mapUrls": { "title": "Google Maps URLs", "type": "array", "description": "Public Google Maps URLs to audit.", "items": { "type": "string" } }, "gbpUrls": { "title": "Google Business Profile URLs", "type": "array", "description": "Public GBP or Maps listing URLs to audit.", "items": { "type": "string" } }, "websiteRows": { "title": "Website rows", "type": "array", "description": "Rows with businessWebsite and optional businessName/location when URL inputs are unavailable." }, "fixtureBusinessProfiles": { "title": "Fixture business profiles", "type": "array", "description": "Deterministic business profile fixtures used for testing or offline runs." } } }, "runsResponseSchema": { "type": "object", "properties": { "data": { "type": "object", "properties": { "id": { "type": "string" }, "actId": { "type": "string" }, "userId": { "type": "string" }, "startedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "finishedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "status": { "type": "string", "example": "READY" }, "meta": { "type": "object", "properties": { "origin": { "type": "string", "example": "API" }, "userAgent": { "type": "string" } } }, "stats": { "type": "object", "properties": { "inputBodyLen": { "type": "integer", "example": 2000 }, "rebootCount": { "type": "integer", "example": 0 }, "restartCount": { "type": "integer", "example": 0 }, "resurrectCount": { "type": "integer", "example": 0 }, "computeUnits": { "type": "integer", "example": 0 } } }, "options": { "type": "object", "properties": { "build": { "type": "string", "example": "latest" }, "timeoutSecs": { "type": "integer", "example": 300 }, "memoryMbytes": { "type": "integer", "example": 1024 }, "diskMbytes": { "type": "integer", "example": 2048 } } }, "buildId": { "type": "string" }, "defaultKeyValueStoreId": { "type": "string" }, "defaultDatasetId": { "type": "string" }, "defaultRequestQueueId": { "type": "string" }, "buildNumber": { "type": "string", "example": "1.0.0" }, "containerUrl": { "type": "string" }, "usage": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "integer", "example": 1 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } }, "usageTotalUsd": { "type": "number", "example": 0.00005 }, "usageUsd": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "number", "example": 0.00005 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } } } } } } } } } ```