# UGC & Short Video Hook and Pacing Analysis - Cuts, Words/Min

**Use case:** 

Measure the hook and pacing of vertical UGC videos, Reels and Shorts you have the files for: speech and caption text of the first 3 seconds, cuts per minute, average shot length, words per minute and how much of the video carries text, plus a contact sheet of every shot. Compare creators and winning ads side by side.

## Input

```json
{
  "videoUrls": [
    "https://upload.wikimedia.org/wikipedia/commons/f/fa/Astrophysics_Explainer_Vertical_Video_%28SVS14801_-_Types_of_Spectra_-_Vertical_CAPTIONS%29.webm"
  ],
  "language": "en",
  "ocrLanguage": "en",
  "hookSeconds": 3,
  "maxDurationMinutes": 15,
  "maxVideoSizeMb": 1000,
  "downloadTimeoutSecs": 600
}
```

## Output

```json
{
  "contactSheetUrl": {
    "label": "Contact sheet",
    "format": "image"
  },
  "fileName": {
    "label": "File",
    "format": "text"
  },
  "status": {
    "label": "Status",
    "format": "text"
  },
  "durationSeconds": {
    "label": "Duration (s)",
    "format": "number"
  },
  "aspectRatio": {
    "label": "Aspect",
    "format": "text"
  },
  "hook.speech": {
    "label": "Hook speech",
    "format": "text"
  },
  "hook.onScreenTextJoined": {
    "label": "Hook on-screen text",
    "format": "text"
  },
  "pacing.shotCount": {
    "label": "Shots",
    "format": "number"
  },
  "pacing.cutsPerMinute": {
    "label": "Cuts / min",
    "format": "number"
  },
  "pacing.averageShotSeconds": {
    "label": "Avg shot (s)",
    "format": "number"
  },
  "pacing.wordsPerMinute": {
    "label": "Words / min",
    "format": "number"
  },
  "pacing.textOnScreenShare": {
    "label": "Text on screen (share)",
    "format": "number"
  },
  "cta.onScreenText": {
    "label": "CTA text",
    "format": "text"
  },
  "cta.speech": {
    "label": "CTA line",
    "format": "text"
  },
  "briefUrl": {
    "label": "Creative brief (.md)",
    "format": "link"
  },
  "error": {
    "label": "Error",
    "format": "text"
  }
}
```

## How it works

### 1. Sign up on Apify or log in

The Video Ad Creative Breakdown - TikTok, Reels, YouTube & Files Actor is ready to run with the inputs already set for "UGC & Short Video Hook and Pacing Analysis - Cuts, Words/Min". [Sign up or log in](https://console.apify.com/create-task-from-example/tf7wPjePvKm3PAMs2) and you'll land in Apify Console with a copy of this exact task.

### 2. Start the "UGC & Short Video Hook and Pacing Analysis - Cuts, Words/Min" task

The Video Ad Creative Breakdown - TikTok, Reels, YouTube & Files Actor will start running based on the input automatically. You can also change all the input fields, like video links, spoken language, and more, to match your specific use case.

### 3. Receive the "UGC & Short Video Hook and Pacing Analysis - Cuts, Words/Min" output

Monitor the progress in real time. You will be notified as soon as your dataset is complete and ready for review. Each result includes data such as contact sheet, file, status, and more.

### 4. Integrate into your workflow

The final output is delivered in JSON, CSV, or Excel format, ready to be plugged into your workflow. You can also [run the "UGC & Short Video Hook and Pacing Analysis - Cuts, Words/Min" task via API](https://apify.com/kantolabs/video-creative-breakdown.md).

## About this Actor

This example demonstrates how to use [Video Ad Creative Breakdown - TikTok, Reels, YouTube & Files](https://apify.com/kantolabs/video-creative-breakdown.md) with a specific input configuration. Visit the [Actor detail page](https://apify.com/kantolabs/video-creative-breakdown.md) to learn more, explore other use cases, and run it yourself.


## How to integrate an Actor?

This Task's input is already configured above. Use it as-is rather than inventing a new one.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For full API examples (JavaScript, Python, CLI, MCP, OpenAPI), see this Task's Actor page: https://apify.com/kantolabs/video-creative-breakdown.md

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).