# Contact Page Gap Finder (`lonely_m/contact-page-gap-finder`) Actor

Find local businesses whose websites lack clear contact, inquiry, quote, or booking paths. Score leads for web design and conversion outreach.

- **URL**: https://apify.com/lonely\_m/contact-page-gap-finder.md
- **Developed by:** [Lonely](https://apify.com/lonely_m) (community)
- **Categories:** Lead generation, Marketing, SEO tools
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

Pay per usage

This Actor is paid per platform usage. The Actor is free to use, and you only pay for the Apify platform usage, which gets cheaper the higher subscription plan you have.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-usage

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## Contact Page Gap Finder

Find local businesses whose websites make it hard for customers to contact them — missing contact pages, weak inquiry paths, no visible forms, or unclear calls to action.

This Actor searches Google Maps for a business category in a location, checks each business website for basic contact and conversion cues, and exports prioritized leads for website, SEO, conversion, and local marketing outreach.

### Best for

- Web design agencies
- Local SEO consultants
- Conversion-rate optimization teams
- CRM / lead capture consultants
- Booking and automation providers
- Cold email and lead generation teams

### What problem does it solve?

Many local businesses have a website, but visitors still cannot easily ask questions, book, request a quote, or call. That creates a clear sales angle for agencies:

> Your business has demand, but your website may be losing inquiries.

This Actor helps you find those businesses and gives you a structured reason to contact them.

### Signals this Actor looks for

- No obvious contact page or contact cue
- No obvious inquiry form or request-a-quote path
- Weak call-to-action cues
- Missing or unclear booking/contact flow
- High Google review volume but weak website conversion path
- Phone and website context for manual outreach

### Example input

```json
{
  "location": "Phoenix, AZ",
  "businessCategory": "auto repair",
  "maxResults": 10,
  "checkWebsiteHealth": true,
  "includeWebsiteOpportunities": true,
  "includeReputationOpportunities": false,
  "maxRating": 4.3,
  "minReviewCount": 20,
  "includeModerateRatings": true,
  "minOpportunityScore": 35,
  "proxyConfiguration": {
    "useApifyProxy": false
  }
}
````

### Output

Each dataset item includes business metadata, scoring, reasons, and a suggested pitch.

```json
{
  "businessName": "Example Auto Repair",
  "website": "https://example.com",
  "phone": "+1 555-555-5555",
  "rating": 4.4,
  "reviewCount": 183,
  "websiteOpportunityScore": 72,
  "overallOpportunityScore": 76,
  "leadPriority": "B",
  "primaryOpportunity": "website_or_conversion",
  "opportunityTypes": ["contact_gap", "website_or_conversion"],
  "opportunityReasons": [
    "No obvious contact or request-a-quote cue found",
    "High review count indicates active demand",
    "Phone number is available for outreach"
  ],
  "suggestedPitch": "Offer a contact-flow audit focused on turning website visitors into calls, quote requests, or booked appointments."
}
```

### Recommended searches

Good categories for contact/conversion gap prospecting:

- `auto repair` in `Phoenix, AZ`
- `plumber` in `Chicago, IL`
- `roofing contractor` in `Atlanta, GA`
- `med spa` in `Dallas, TX`
- `dog groomer` in `Denver, CO`
- `mobile mechanic` in `Phoenix, AZ`

### Practical workflow

1. Start with `maxResults: 10–25` and `minOpportunityScore: 35`.
2. Sort by `leadPriority` and `overallOpportunityScore`.
3. Use `opportunityReasons` to personalize the first outreach line.
4. Pitch a website contact-flow audit, quote-request form, CRM capture flow, or booking setup.

### Notes and limitations

- Website checks inspect the listed homepage only.
- Some contact widgets load dynamically and may not always be detected.
- Google Maps layout and anti-automation behavior may change.
- Phone numbers may be partially masked by Google.
- This Actor does not contact businesses automatically.
- Use exported leads in compliance with applicable laws, privacy rules, and platform terms.

# Actor input Schema

## `location` (type: `string`):

City, state, country, or local area to search in.

## `businessCategory` (type: `string`):

Type of business to find.

## `maxResults` (type: `integer`):

Maximum number of Google Maps listings to analyze.

## `checkWebsiteHealth` (type: `boolean`):

Visit listed websites to check reachability, HTTPS, contact cues, and booking cues.

## `includeWebsiteOpportunities` (type: `boolean`):

Score missing or weak website signals.

## `includeReputationOpportunities` (type: `boolean`):

Score low/moderate ratings with meaningful review volume.

## `maxRating` (type: `number`):

Maximum rating for reputation opportunities

## `minReviewCount` (type: `integer`):

Minimum review count

## `includeModerateRatings` (type: `boolean`):

Include moderate ratings with high volume

## `minOpportunityScore` (type: `integer`):

Minimum overall opportunity score

## `proxyConfiguration` (type: `object`):

Optional Apify proxy configuration.

## Actor input object example

```json
{
  "location": "Phoenix, AZ",
  "businessCategory": "auto repair",
  "maxResults": 10,
  "checkWebsiteHealth": true,
  "includeWebsiteOpportunities": true,
  "includeReputationOpportunities": false,
  "maxRating": 4.3,
  "minReviewCount": 20,
  "includeModerateRatings": true,
  "minOpportunityScore": 35,
  "proxyConfiguration": {
    "useApifyProxy": false
  }
}
```

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "location": "Phoenix, AZ",
    "businessCategory": "auto repair"
};

// Run the Actor and wait for it to finish
const run = await client.actor("lonely_m/contact-page-gap-finder").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "location": "Phoenix, AZ",
    "businessCategory": "auto repair",
}

# Run the Actor and wait for it to finish
run = client.actor("lonely_m/contact-page-gap-finder").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "location": "Phoenix, AZ",
  "businessCategory": "auto repair"
}' |
apify call lonely_m/contact-page-gap-finder --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=lonely_m/contact-page-gap-finder",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "Contact Page Gap Finder",
        "description": "Find local businesses whose websites lack clear contact, inquiry, quote, or booking paths. Score leads for web design and conversion outreach.",
        "version": "0.1",
        "x-build-id": "tz76Du3BEwj49qJsI"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/lonely_m~contact-page-gap-finder/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-lonely_m-contact-page-gap-finder",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/lonely_m~contact-page-gap-finder/runs": {
            "post": {
                "operationId": "runs-sync-lonely_m-contact-page-gap-finder",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/lonely_m~contact-page-gap-finder/run-sync": {
            "post": {
                "operationId": "run-sync-lonely_m-contact-page-gap-finder",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "location",
                    "businessCategory"
                ],
                "properties": {
                    "location": {
                        "title": "Location",
                        "type": "string",
                        "description": "City, state, country, or local area to search in."
                    },
                    "businessCategory": {
                        "title": "Business category",
                        "type": "string",
                        "description": "Type of business to find."
                    },
                    "maxResults": {
                        "title": "Maximum businesses",
                        "minimum": 1,
                        "maximum": 200,
                        "type": "integer",
                        "description": "Maximum number of Google Maps listings to analyze.",
                        "default": 10
                    },
                    "checkWebsiteHealth": {
                        "title": "Check website health",
                        "type": "boolean",
                        "description": "Visit listed websites to check reachability, HTTPS, contact cues, and booking cues.",
                        "default": true
                    },
                    "includeWebsiteOpportunities": {
                        "title": "Include website opportunities",
                        "type": "boolean",
                        "description": "Score missing or weak website signals.",
                        "default": true
                    },
                    "includeReputationOpportunities": {
                        "title": "Include reputation opportunities",
                        "type": "boolean",
                        "description": "Score low/moderate ratings with meaningful review volume.",
                        "default": false
                    },
                    "maxRating": {
                        "title": "Maximum rating for reputation opportunities",
                        "minimum": 1,
                        "maximum": 5,
                        "type": "number",
                        "description": "Maximum rating for reputation opportunities",
                        "default": 4.3
                    },
                    "minReviewCount": {
                        "title": "Minimum review count",
                        "minimum": 1,
                        "maximum": 10000,
                        "type": "integer",
                        "description": "Minimum review count",
                        "default": 20
                    },
                    "includeModerateRatings": {
                        "title": "Include moderate ratings with high volume",
                        "type": "boolean",
                        "description": "Include moderate ratings with high volume",
                        "default": true
                    },
                    "minOpportunityScore": {
                        "title": "Minimum overall opportunity score",
                        "minimum": 0,
                        "maximum": 100,
                        "type": "integer",
                        "description": "Minimum overall opportunity score",
                        "default": 35
                    },
                    "proxyConfiguration": {
                        "title": "Proxy configuration",
                        "type": "object",
                        "description": "Optional Apify proxy configuration.",
                        "default": {
                            "useApifyProxy": false
                        }
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
