# Home Services Opportunity Finder (`lonely_m/home-services-opportunity-finder`) Actor

Find home-service businesses with website, booking, local SEO, or reputation opportunities. Built for agencies selling to local contractors.

- **URL**: https://apify.com/lonely\_m/home-services-opportunity-finder.md
- **Developed by:** [Lonely](https://apify.com/lonely_m) (community)
- **Categories:** Lead generation, Marketing, SEO tools
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

Pay per usage

This Actor is paid per platform usage. The Actor is free to use, and you only pay for the Apify platform usage, which gets cheaper the higher subscription plan you have.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-usage

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## Home Services Opportunity Finder

Find home-service businesses with website, booking, local SEO, or reputation opportunities — built for agencies and consultants selling to plumbers, roofers, lawn care companies, cleaners, contractors, and similar local services.

This Actor searches Google Maps for home-service categories, evaluates website and reputation signals, and exports prioritized leads with opportunity reasons and suggested outreach angles.

### Best for

- Local SEO agencies
- Home-services marketing agencies
- Web design agencies
- Booking / dispatch / CRM consultants
- Reputation management teams
- Cold email and lead generation teams

### What problem does it solve?

Home-service businesses often depend heavily on local search, reviews, phone calls, booking forms, and quote requests. A weak web presence can directly cost them leads.

This Actor helps find companies where you can pitch:

- better local SEO;
- improved website conversion;
- online quote/request forms;
- booking or scheduling improvements;
- review and reputation management.

### Signals this Actor looks for

- Google Maps demand signals from review count
- Low or moderate rating with enough review volume
- Missing or weak website signals
- Missing contact/booking/quote cues
- Phone and website context for outreach
- Combined opportunity scoring

### Example input

```json
{
  "location": "Tampa, FL",
  "businessCategory": "lawn care",
  "maxResults": 10,
  "checkWebsiteHealth": true,
  "includeWebsiteOpportunities": true,
  "includeReputationOpportunities": true,
  "maxRating": 4.3,
  "minReviewCount": 20,
  "includeModerateRatings": true,
  "minOpportunityScore": 40,
  "proxyConfiguration": {
    "useApifyProxy": false
  }
}
````

### Output

```json
{
  "businessName": "Example Lawn Care",
  "website": "https://example.com",
  "phone": "+1 555-555-5555",
  "rating": 4.1,
  "reviewCount": 97,
  "websiteOpportunityScore": 65,
  "reputationOpportunityScore": 70,
  "overallOpportunityScore": 78,
  "leadPriority": "B",
  "primaryOpportunity": "website_or_conversion",
  "opportunityTypes": ["local_seo", "booking_or_quote_flow"],
  "opportunityReasons": [
    "Review volume indicates active local demand",
    "Website/contact cues may need improvement",
    "Rating suggests room for reputation improvement"
  ],
  "suggestedPitch": "Offer a home-services lead audit focused on Google visibility, quote requests, booking flow, and review improvement."
}
```

### Recommended searches

- `lawn care` in `Tampa, FL`
- `plumber` in `Chicago, IL`
- `roofing contractor` in `Atlanta, GA`
- `house cleaning` in `Dallas, TX`
- `handyman` in `Miami, FL`
- `HVAC contractor` in `Phoenix, AZ`
- `moving company` in `Los Angeles, CA`

### Practical workflow

1. Start with `maxResults: 10–25` and `minOpportunityScore: 40`.
2. Review A/B leads first.
3. Use `opportunityReasons` as the first line of a personalized audit offer.
4. Bundle website, local SEO, booking/quote forms, and reputation services.

### Notes and limitations

- Google Maps layout and anti-automation behavior may change.
- Website checks inspect the listed homepage only.
- Phone numbers may be partially masked by Google.
- This Actor does not contact businesses automatically.
- Use exported leads in compliance with applicable laws, privacy rules, and platform terms.

# Actor input Schema

## `location` (type: `string`):

City, state, country, or local area to search in.

## `businessCategory` (type: `string`):

Type of business to find.

## `maxResults` (type: `integer`):

Maximum number of Google Maps listings to analyze.

## `checkWebsiteHealth` (type: `boolean`):

Visit listed websites to check reachability, HTTPS, contact cues, and booking cues.

## `includeWebsiteOpportunities` (type: `boolean`):

Score missing or weak website signals.

## `includeReputationOpportunities` (type: `boolean`):

Score low/moderate ratings with meaningful review volume.

## `maxRating` (type: `number`):

Maximum rating for reputation opportunities

## `minReviewCount` (type: `integer`):

Minimum review count

## `includeModerateRatings` (type: `boolean`):

Include moderate ratings with high volume

## `minOpportunityScore` (type: `integer`):

Minimum overall opportunity score

## `proxyConfiguration` (type: `object`):

Optional Apify proxy configuration.

## Actor input object example

```json
{
  "location": "Tampa, FL",
  "businessCategory": "lawn care",
  "maxResults": 10,
  "checkWebsiteHealth": true,
  "includeWebsiteOpportunities": true,
  "includeReputationOpportunities": true,
  "maxRating": 4.3,
  "minReviewCount": 20,
  "includeModerateRatings": true,
  "minOpportunityScore": 40,
  "proxyConfiguration": {
    "useApifyProxy": false
  }
}
```

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "location": "Tampa, FL",
    "businessCategory": "lawn care"
};

// Run the Actor and wait for it to finish
const run = await client.actor("lonely_m/home-services-opportunity-finder").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "location": "Tampa, FL",
    "businessCategory": "lawn care",
}

# Run the Actor and wait for it to finish
run = client.actor("lonely_m/home-services-opportunity-finder").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "location": "Tampa, FL",
  "businessCategory": "lawn care"
}' |
apify call lonely_m/home-services-opportunity-finder --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=lonely_m/home-services-opportunity-finder",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "Home Services Opportunity Finder",
        "description": "Find home-service businesses with website, booking, local SEO, or reputation opportunities. Built for agencies selling to local contractors.",
        "version": "0.1",
        "x-build-id": "OolwEcrCCt0Hcejk4"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/lonely_m~home-services-opportunity-finder/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-lonely_m-home-services-opportunity-finder",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/lonely_m~home-services-opportunity-finder/runs": {
            "post": {
                "operationId": "runs-sync-lonely_m-home-services-opportunity-finder",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/lonely_m~home-services-opportunity-finder/run-sync": {
            "post": {
                "operationId": "run-sync-lonely_m-home-services-opportunity-finder",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "location",
                    "businessCategory"
                ],
                "properties": {
                    "location": {
                        "title": "Location",
                        "type": "string",
                        "description": "City, state, country, or local area to search in."
                    },
                    "businessCategory": {
                        "title": "Business category",
                        "type": "string",
                        "description": "Type of business to find."
                    },
                    "maxResults": {
                        "title": "Maximum businesses",
                        "minimum": 1,
                        "maximum": 200,
                        "type": "integer",
                        "description": "Maximum number of Google Maps listings to analyze.",
                        "default": 10
                    },
                    "checkWebsiteHealth": {
                        "title": "Check website health",
                        "type": "boolean",
                        "description": "Visit listed websites to check reachability, HTTPS, contact cues, and booking cues.",
                        "default": true
                    },
                    "includeWebsiteOpportunities": {
                        "title": "Include website opportunities",
                        "type": "boolean",
                        "description": "Score missing or weak website signals.",
                        "default": true
                    },
                    "includeReputationOpportunities": {
                        "title": "Include reputation opportunities",
                        "type": "boolean",
                        "description": "Score low/moderate ratings with meaningful review volume.",
                        "default": true
                    },
                    "maxRating": {
                        "title": "Maximum rating for reputation opportunities",
                        "minimum": 1,
                        "maximum": 5,
                        "type": "number",
                        "description": "Maximum rating for reputation opportunities",
                        "default": 4.3
                    },
                    "minReviewCount": {
                        "title": "Minimum review count",
                        "minimum": 1,
                        "maximum": 10000,
                        "type": "integer",
                        "description": "Minimum review count",
                        "default": 20
                    },
                    "includeModerateRatings": {
                        "title": "Include moderate ratings with high volume",
                        "type": "boolean",
                        "description": "Include moderate ratings with high volume",
                        "default": true
                    },
                    "minOpportunityScore": {
                        "title": "Minimum overall opportunity score",
                        "minimum": 0,
                        "maximum": 100,
                        "type": "integer",
                        "description": "Minimum overall opportunity score",
                        "default": 40
                    },
                    "proxyConfiguration": {
                        "title": "Proxy configuration",
                        "type": "object",
                        "description": "Optional Apify proxy configuration.",
                        "default": {
                            "useApifyProxy": false
                        }
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
