# Local Business Opportunity Finder (`lonely_m/local-business-opportunity-finder`) Actor

Find local businesses with website, SEO, booking, and reputation management opportunities using Google Maps signals and unified lead scoring.

- **URL**: https://apify.com/lonely\_m/local-business-opportunity-finder.md
- **Developed by:** [Lonely](https://apify.com/lonely_m) (community)
- **Categories:** Lead generation, Marketing, SEO tools
- **Stats:** 2 total users, 1 monthly users, 0.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

Pay per usage

This Actor is paid per platform usage. The Actor is free to use, and you only pay for the Apify platform usage, which gets cheaper the higher subscription plan you have.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-usage

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## Local Business Opportunity Finder

Find local businesses with website, SEO, booking, and reputation management opportunities.

This Actor searches Google Maps for a business category in a location, extracts business metadata, checks website presence and optional website health, evaluates rating/review reputation signals, and produces a unified local-business opportunity score.

It combines the ideas from:

- No Website Business Finder
- Bad Reviews Lead Finder

### What it finds

Signals include:

- No website listed on Google Maps
- Website unreachable or blocked during automated checks
- Missing HTTPS
- Missing homepage contact or booking cues
- Low Google rating with meaningful review volume
- Moderate rating with very high review volume
- High review count as a demand signal
- Phone availability for outreach

### Input

```json
{
  "location": "Orlando, FL",
  "businessCategory": "hotel",
  "maxResults": 25,
  "checkWebsiteHealth": true,
  "includeWebsiteOpportunities": true,
  "includeReputationOpportunities": true,
  "maxRating": 4.2,
  "minReviewCount": 20,
  "includeModerateRatings": true,
  "minOpportunityScore": 40,
  "proxyConfiguration": {
    "useApifyProxy": false
  }
}
````

### Output

```json
{
  "businessName": "Example Hotel",
  "rating": 4.1,
  "reviewCount": 8363,
  "websiteMissing": false,
  "websiteOpportunityScore": 20,
  "reputationOpportunityScore": 85,
  "overallOpportunityScore": 90,
  "leadPriority": "A",
  "primaryOpportunity": "reputation_management",
  "opportunityTypes": ["reputation_management"],
  "opportunityReasons": [
    "Reputation: Rating is 4.1, at or below the target threshold of 4.2"
  ],
  "suggestedPitch": "Lead with a reputation audit, review response workflow, and customer experience improvement plan."
}
```

### Recommended first searches

- `hotel` in `Orlando, FL`
- `mobile notary` in `Austin, TX`
- `house cleaning` in `Dallas, TX`
- `handyman` in `Miami, FL`
- `auto repair` in `Phoenix, AZ`
- `med spa` in `Dallas, TX`
- `roofing contractor` in `Atlanta, GA`

### Notes

- Google Maps layout and anti-automation behavior can change.
- Phone numbers may be partially masked by Google.
- Website health checks inspect the homepage only.
- The Actor does not contact leads automatically.
- Make sure your use complies with applicable laws, privacy rules, and platform terms.

# Actor input Schema

## `location` (type: `string`):

City, state, country, or local area to search in.

## `businessCategory` (type: `string`):

Type of business to find.

## `maxResults` (type: `integer`):

Maximum number of Google Maps listings to analyze.

## `checkWebsiteHealth` (type: `boolean`):

Visit listed websites to check reachability, HTTPS, contact cues, and booking cues.

## `includeWebsiteOpportunities` (type: `boolean`):

Score missing or weak website signals.

## `includeReputationOpportunities` (type: `boolean`):

Score low/moderate ratings with meaningful review volume.

## `maxRating` (type: `number`):

Maximum rating for reputation opportunities

## `minReviewCount` (type: `integer`):

Minimum review count

## `includeModerateRatings` (type: `boolean`):

Include moderate ratings with high volume

## `minOpportunityScore` (type: `integer`):

Minimum overall opportunity score

## `proxyConfiguration` (type: `object`):

Optional Apify proxy configuration.

## Actor input object example

```json
{
  "location": "Orlando, FL",
  "businessCategory": "hotel",
  "maxResults": 50,
  "checkWebsiteHealth": true,
  "includeWebsiteOpportunities": true,
  "includeReputationOpportunities": true,
  "maxRating": 4.2,
  "minReviewCount": 20,
  "includeModerateRatings": true,
  "minOpportunityScore": 40,
  "proxyConfiguration": {
    "useApifyProxy": false
  }
}
```

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "location": "Orlando, FL",
    "businessCategory": "hotel"
};

// Run the Actor and wait for it to finish
const run = await client.actor("lonely_m/local-business-opportunity-finder").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "location": "Orlando, FL",
    "businessCategory": "hotel",
}

# Run the Actor and wait for it to finish
run = client.actor("lonely_m/local-business-opportunity-finder").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "location": "Orlando, FL",
  "businessCategory": "hotel"
}' |
apify call lonely_m/local-business-opportunity-finder --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=lonely_m/local-business-opportunity-finder",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "Local Business Opportunity Finder",
        "description": "Find local businesses with website, SEO, booking, and reputation management opportunities using Google Maps signals and unified lead scoring.",
        "version": "0.1",
        "x-build-id": "X2aXNV9wpaGDuInka"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/lonely_m~local-business-opportunity-finder/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-lonely_m-local-business-opportunity-finder",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/lonely_m~local-business-opportunity-finder/runs": {
            "post": {
                "operationId": "runs-sync-lonely_m-local-business-opportunity-finder",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/lonely_m~local-business-opportunity-finder/run-sync": {
            "post": {
                "operationId": "run-sync-lonely_m-local-business-opportunity-finder",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "location",
                    "businessCategory"
                ],
                "properties": {
                    "location": {
                        "title": "Location",
                        "type": "string",
                        "description": "City, state, country, or local area to search in."
                    },
                    "businessCategory": {
                        "title": "Business category",
                        "type": "string",
                        "description": "Type of business to find."
                    },
                    "maxResults": {
                        "title": "Maximum businesses",
                        "minimum": 1,
                        "maximum": 200,
                        "type": "integer",
                        "description": "Maximum number of Google Maps listings to analyze.",
                        "default": 50
                    },
                    "checkWebsiteHealth": {
                        "title": "Check website health",
                        "type": "boolean",
                        "description": "Visit listed websites to check reachability, HTTPS, contact cues, and booking cues.",
                        "default": true
                    },
                    "includeWebsiteOpportunities": {
                        "title": "Include website opportunities",
                        "type": "boolean",
                        "description": "Score missing or weak website signals.",
                        "default": true
                    },
                    "includeReputationOpportunities": {
                        "title": "Include reputation opportunities",
                        "type": "boolean",
                        "description": "Score low/moderate ratings with meaningful review volume.",
                        "default": true
                    },
                    "maxRating": {
                        "title": "Maximum rating for reputation opportunities",
                        "minimum": 1,
                        "maximum": 5,
                        "type": "number",
                        "description": "Maximum rating for reputation opportunities",
                        "default": 4.2
                    },
                    "minReviewCount": {
                        "title": "Minimum review count",
                        "minimum": 1,
                        "maximum": 10000,
                        "type": "integer",
                        "description": "Minimum review count",
                        "default": 20
                    },
                    "includeModerateRatings": {
                        "title": "Include moderate ratings with high volume",
                        "type": "boolean",
                        "description": "Include moderate ratings with high volume",
                        "default": true
                    },
                    "minOpportunityScore": {
                        "title": "Minimum overall opportunity score",
                        "minimum": 0,
                        "maximum": 100,
                        "type": "integer",
                        "description": "Minimum overall opportunity score",
                        "default": 40
                    },
                    "proxyConfiguration": {
                        "title": "Proxy configuration",
                        "type": "object",
                        "description": "Optional Apify proxy configuration.",
                        "default": {
                            "useApifyProxy": false
                        }
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
