# Website Health Lead Finder (`lonely_m/website-health-lead-finder`) Actor

Find local businesses with unreachable, insecure, or weak websites. Score prospects for web design, SEO, conversion, and maintenance outreach.

- **URL**: https://apify.com/lonely\_m/website-health-lead-finder.md
- **Developed by:** [Lonely](https://apify.com/lonely_m) (community)
- **Categories:** Lead generation, Marketing, SEO tools
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

Pay per usage

This Actor is paid per platform usage. The Actor is free to use, and you only pay for the Apify platform usage, which gets cheaper the higher subscription plan you have.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-usage

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## Website Health Lead Finder

Find local businesses whose listed websites look like **sales opportunities**: unreachable pages, missing HTTPS, blocked sites, weak contact cues, or poor conversion signals.

This Actor searches Google Maps for a category/location, visits listed websites, checks basic website health, and exports leads with website-health opportunity scores.

### Best for

- Web design agencies
- Local SEO consultants
- Website maintenance providers
- Conversion-rate optimization teams
- Lead generation and outbound sales teams
- Booking / automation consultants

### What it checks

- Website listed or missing
- Homepage reachable or unreachable
- HTTPS availability
- Basic page title and response signals
- Contact cues such as contact pages, email links, phone cues, forms, or CTAs
- Booking / appointment cues for service businesses
- Review volume and rating context from Google Maps

### Why use it?

A business can have a website and still be a good prospect. This Actor helps you find businesses where the website exists but may be hurting conversion.

| Signal | Possible sales angle |
|---|---|
| Website unreachable | Website repair / rebuild |
| Missing HTTPS | Trust and security fix |
| No contact cues | Conversion-focused redesign |
| No booking cues | Online booking setup |
| High reviews + weak site | Local SEO / conversion audit |

### Example input

```json
{
  "location": "Phoenix, AZ",
  "businessCategory": "auto repair",
  "maxResults": 25,
  "minOpportunityScore": 40,
  "proxyConfiguration": {
    "useApifyProxy": false
  }
}
````

### Output

Dataset items include business profile, website health signals, opportunity reasons, and suggested outreach angle.

```json
{
  "businessName": "Example Auto Repair",
  "website": "http://example.com",
  "phone": "+1 555-555-5555",
  "rating": 4.4,
  "reviewCount": 183,
  "websiteHealthScore": 45,
  "opportunityScore": 72,
  "leadPriority": "B",
  "opportunityReasons": [
    "Website does not appear to use HTTPS",
    "No obvious booking or appointment cue found",
    "High review count indicates active demand"
  ],
  "suggestedPitch": "Offer a website health audit focused on trust, mobile conversion, and appointment booking."
}
```

### Recommended searches

- `auto repair` in `Phoenix, AZ`
- `dentist` in `Houston, TX`
- `med spa` in `Dallas, TX`
- `plumber` in `Chicago, IL`
- `roofing contractor` in `Atlanta, GA`
- `dog groomer` in `Denver, CO`

### Notes

- Website checks inspect the homepage only.
- Some sites block automated requests even when they work in a browser.
- Google Maps layout and anti-automation behavior can change.
- This Actor does not contact leads automatically.
- Make sure your usage complies with applicable laws, privacy rules, and platform terms.

# Actor input Schema

## `location` (type: `string`):

City, state, country, or local area to search in.

## `businessCategory` (type: `string`):

Type of business to find.

## `maxResults` (type: `integer`):

Maximum number of Google Maps listings to analyze.

## `checkWebsiteHealth` (type: `boolean`):

Visit listed websites to check reachability, HTTPS, contact cues, and booking cues.

## `includeWebsiteOpportunities` (type: `boolean`):

Score missing or weak website signals.

## `includeReputationOpportunities` (type: `boolean`):

Score low/moderate ratings with meaningful review volume.

## `maxRating` (type: `number`):

Maximum rating for reputation opportunities

## `minReviewCount` (type: `integer`):

Minimum review count

## `includeModerateRatings` (type: `boolean`):

Include moderate ratings with high volume

## `minOpportunityScore` (type: `integer`):

Minimum overall opportunity score

## `proxyConfiguration` (type: `object`):

Optional Apify proxy configuration.

## Actor input object example

```json
{
  "location": "Dallas, TX",
  "businessCategory": "house cleaning",
  "maxResults": 10,
  "checkWebsiteHealth": true,
  "includeWebsiteOpportunities": true,
  "includeReputationOpportunities": false,
  "maxRating": 4.2,
  "minReviewCount": 20,
  "includeModerateRatings": true,
  "minOpportunityScore": 35,
  "proxyConfiguration": {
    "useApifyProxy": false
  }
}
```

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "location": "Dallas, TX",
    "businessCategory": "house cleaning"
};

// Run the Actor and wait for it to finish
const run = await client.actor("lonely_m/website-health-lead-finder").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "location": "Dallas, TX",
    "businessCategory": "house cleaning",
}

# Run the Actor and wait for it to finish
run = client.actor("lonely_m/website-health-lead-finder").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "location": "Dallas, TX",
  "businessCategory": "house cleaning"
}' |
apify call lonely_m/website-health-lead-finder --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=lonely_m/website-health-lead-finder",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "Website Health Lead Finder",
        "description": "Find local businesses with unreachable, insecure, or weak websites. Score prospects for web design, SEO, conversion, and maintenance outreach.",
        "version": "0.1",
        "x-build-id": "xH4ehaSM82mY7ky1w"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/lonely_m~website-health-lead-finder/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-lonely_m-website-health-lead-finder",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/lonely_m~website-health-lead-finder/runs": {
            "post": {
                "operationId": "runs-sync-lonely_m-website-health-lead-finder",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/lonely_m~website-health-lead-finder/run-sync": {
            "post": {
                "operationId": "run-sync-lonely_m-website-health-lead-finder",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "location",
                    "businessCategory"
                ],
                "properties": {
                    "location": {
                        "title": "Location",
                        "type": "string",
                        "description": "City, state, country, or local area to search in."
                    },
                    "businessCategory": {
                        "title": "Business category",
                        "type": "string",
                        "description": "Type of business to find."
                    },
                    "maxResults": {
                        "title": "Maximum businesses",
                        "minimum": 1,
                        "maximum": 200,
                        "type": "integer",
                        "description": "Maximum number of Google Maps listings to analyze.",
                        "default": 10
                    },
                    "checkWebsiteHealth": {
                        "title": "Check website health",
                        "type": "boolean",
                        "description": "Visit listed websites to check reachability, HTTPS, contact cues, and booking cues.",
                        "default": true
                    },
                    "includeWebsiteOpportunities": {
                        "title": "Include website opportunities",
                        "type": "boolean",
                        "description": "Score missing or weak website signals.",
                        "default": true
                    },
                    "includeReputationOpportunities": {
                        "title": "Include reputation opportunities",
                        "type": "boolean",
                        "description": "Score low/moderate ratings with meaningful review volume.",
                        "default": false
                    },
                    "maxRating": {
                        "title": "Maximum rating for reputation opportunities",
                        "minimum": 1,
                        "maximum": 5,
                        "type": "number",
                        "description": "Maximum rating for reputation opportunities",
                        "default": 4.2
                    },
                    "minReviewCount": {
                        "title": "Minimum review count",
                        "minimum": 1,
                        "maximum": 10000,
                        "type": "integer",
                        "description": "Minimum review count",
                        "default": 20
                    },
                    "includeModerateRatings": {
                        "title": "Include moderate ratings with high volume",
                        "type": "boolean",
                        "description": "Include moderate ratings with high volume",
                        "default": true
                    },
                    "minOpportunityScore": {
                        "title": "Minimum overall opportunity score",
                        "minimum": 0,
                        "maximum": 100,
                        "type": "integer",
                        "description": "Minimum overall opportunity score",
                        "default": 35
                    },
                    "proxyConfiguration": {
                        "title": "Proxy configuration",
                        "type": "object",
                        "description": "Optional Apify proxy configuration.",
                        "default": {
                            "useApifyProxy": false
                        }
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
