# Google Maps Leads Scorer – Local SEO Lead Scoring (`manta-media/leads-seo-gap-scorer`) Actor

Turn Google Maps leads (compass/crawler-google-places output) into a ranked prospect list for SEO agencies: website audit, reviews vs area median, contact email, 0-100 opportunity score, hot/warm/cold tier and pitch points.

- **URL**: https://apify.com/manta-media/leads-seo-gap-scorer.md
- **Developed by:** [Alex](https://apify.com/manta-media) (community)
- **Categories:** Lead generation, SEO tools
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

$8.00 / 1,000 lead scoreds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Google Maps Leads Scorer – Local SEO Lead Scoring

Turn a list of local businesses into a **ranked prospect list for SEO / web-design outreach**. Feed it the output of a Google Maps scraper (e.g. `compass/crawler-google-places`) or paste your own leads. For each business it:

1. Audits the website for local SEO (LocalBusiness schema, SSL, http→https, title/meta, mobile viewport, phone/address on page, speed).
2. Compares its review count with the **median of the input group** and checks its rating.
3. Finds a public contact email (homepage + up to 4 contact/about pages) and labels it verified / likely / unverified.
4. Outputs a 0-100 **opportunity score** (higher = better prospect), a tier (hot ≥ 50 or no website, warm ≥ 30, cold < 30) and **plain-language pitch points** such as *"No LocalBusiness schema"* or *"12 reviews vs area median 48"*.

Businesses **without a website** are flagged as hot prospects. This Actor does **not** scrape Google Maps; it only visits each business's own website politely (robots.txt respected, a handful of requests per site).

### Example output (real run: plumbers around Beaverton / Portland, OR)

| Business | Rating | Reviews (area median 79) | Local SEO score | Opportunity | Tier | First pitch point |
|---|---|---|---|---|---|---|
| Apollo Plumbing, Heating, AC & Electric | 4.9 | 2014 | 20 | 54 | hot | No LocalBusiness schema |
| Precision Plumbing Beaverton | 5.0 | 3 | 51 | 48 | warm | No LocalBusiness schema |
| Anctil Plumbing Inc | 4.0 | 31 | 68 | 46 | warm | No LocalBusiness schema |
| Power Plumbing Company | 4.0 | 78 | 73 | 37 | warm | No LocalBusiness schema |
| Rocksteady Plumbing | 5.0 | 14 | 89 | 29 | cold | No street address on homepage |
| Leak Locaters | 4.9 | 185 | 82 | 20 | cold | Phone number not visible on homepage |

### Use with Google Maps Scraper

1. Run [Google Maps Scraper (compass/crawler-google-places)](https://apify.com/compass/crawler-google-places) for a niche + city, e.g. "plumber Beaverton OR".
2. Copy the run's **dataset ID** into `datasetId` here. Fields `title, website, phone, totalScore, reviewsCount, categoryName, city` are mapped automatically.
3. Sort the output by `opportunityScore` and start with the **hot** tier. Each row has pitch points you can use in your first email.

Works the same with any Google Maps leads scraper whose dataset uses those field names, or with leads you paste in `leads`.

### Input

| Field | Description |
|---|---|
| `datasetId` | Apify dataset with leads (Google Maps scraper fields `title, website, phone, totalScore, reviewsCount, categoryName, city` are recognized). |
| `leads` | Or paste `[{name, website, phone, rating, reviewCount, category, city}]`. |
| `maxLeads` | Limit (default 500). |
| `findEmails` | Look for a contact email (default on). |
| `includeSpeed` / `pagespeedApiKey` | Off by default. PageSpeed needs a **free Google PageSpeed Insights API key**; without one Google returns HTTP 429. |
| `maxConcurrency` | 1-10 (default 3). |

### Output (one item per lead)

```json
{"name":"Eco Logical Pest","website":"https://www.ecologicalpest.com/","rating":4.1,"reviewCount":12,"reviewMedian":48,
 "email":"valerie@ecologicalpest.com","emailCheck":"verified: domain matches website",
 "opportunityScore":67,"tier":"hot",
 "pitchPoints":["No LocalBusiness schema - Google gets no structured name/address/phone","No meta description - Google writes its own snippet","12 reviews vs area median 48"],
 "localSeoScore":74,"hasLocalBusinessSchema":false,"sslValid":true,"httpRedirectsToHttps":true}
```

Views: **Leads**, **SEO gaps**, **Reviews**.

### Scoring

SEO gap up to 35 pts (100 minus the site's local SEO score, scaled) plus: no LocalBusiness schema +10, no SSL +8 (or no https redirect +4), no meta description +5, no title +4, no viewport +5, no phone +4, no address +3, slow +5; reviews below group median up to +15; rating under 4.0 +7 (under 4.5 +3); contact email found +10. No website = 85 base. Site down = 45 base. Capped at 100.

### Pricing

Pay per event: one `lead-scored` event per lead in the output.

### Notes

Emails are only those publicly shown on the business's own site. Comply with anti-spam law (CAN-SPAM, GDPR, PDPA) when contacting leads.

### Related Actor: Local SEO Bulk Site Auditor

Only need the website checks for a list of URLs (no reviews, emails or ranking)? Use [Local SEO Bulk Site Auditor](https://apify.com/manta-media/local-seo-bulk-site-auditor): title, meta, H1, LocalBusiness schema, NAP, SSL, mobile, canonical, robots and optional PageSpeed for $0.004 per URL.

# Actor input Schema

## `datasetId` (type: `string`):

ID of an Apify dataset with businesses, e.g. the output of compass/crawler-google-places (fields title, website, phone, totalScore, reviewsCount, categoryName, city are recognized). This Actor does not scrape Google Maps itself.

## `leads` (type: `array`):

List of businesses: {name, website, phone, rating, reviewCount, category, city}. Combined with the dataset if both are given.

## `maxLeads` (type: `integer`):

Upper limit of leads processed (one charge per lead scored).

## `findEmails` (type: `boolean`):

Look for a public email on the homepage and up to 4 contact/about pages.

## `includeSpeed` (type: `boolean`):

Needs a free PageSpeed Insights API key; without one Google rate-limits (HTTP 429).

## `pagespeedApiKey` (type: `string`):

Free key from Google Cloud Console.

## `maxConcurrency` (type: `integer`):

Sites processed in parallel.

## Actor input object example

```json
{
  "leads": [
    {
      "name": "Example Plumbing",
      "website": "https://www.example-plumber.com",
      "rating": 4.2,
      "reviewCount": 12,
      "category": "Plumber",
      "city": "Boise, ID"
    }
  ],
  "maxLeads": 500,
  "findEmails": true,
  "includeSpeed": false,
  "maxConcurrency": 3
}
```

# Actor output Schema

## `leads` (type: `string`):

Opportunity score, contact and pitch points.

## `seo` (type: `string`):

No description

## `reviews` (type: `string`):

No description

## `results` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "leads": [
        {
            "name": "Example Plumbing",
            "website": "https://www.example-plumber.com",
            "rating": 4.2,
            "reviewCount": 12,
            "category": "Plumber",
            "city": "Boise, ID"
        }
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("manta-media/leads-seo-gap-scorer").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "leads": [{
            "name": "Example Plumbing",
            "website": "https://www.example-plumber.com",
            "rating": 4.2,
            "reviewCount": 12,
            "category": "Plumber",
            "city": "Boise, ID",
        }] }

# Run the Actor and wait for it to finish
run = client.actor("manta-media/leads-seo-gap-scorer").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "leads": [
    {
      "name": "Example Plumbing",
      "website": "https://www.example-plumber.com",
      "rating": 4.2,
      "reviewCount": 12,
      "category": "Plumber",
      "city": "Boise, ID"
    }
  ]
}' |
apify call manta-media/leads-seo-gap-scorer --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,manta-media/leads-seo-gap-scorer"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/acYr99OkjcpCSVT0C/builds/roqb5bcKJve0kpRah/openapi.json