# Shopify Competitor Intelligence (`mighty_monk/shopify-competitor-intelligence`) Actor

Generate a complete competitor intelligence report for one or more Shopify stores: products, collections, SEO, technology stack, theme, and content pages. Exports JSON dataset plus CSV and Markdown summaries.

- **URL**: https://apify.com/mighty\_monk/shopify-competitor-intelligence.md
- **Developed by:** [Harsh](https://apify.com/mighty_monk) (community)
- **Categories:** E-commerce, AI
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $10.00 / 1,000 store intelligence reports

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js/docs.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python/docs.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## Shopify Competitor Intelligence

Generate a complete competitor intelligence report for one or more Shopify stores.

This Actor crawls each store's public endpoints and homepage HTML to extract:

- **Store info** — name, domain, country, currency, language, theme, theme developer
- **Products** — via `/products.json` pagination (titles, prices, compare-at, discounts, availability, variants, images)
- **Collections** — via `/collections.json` when available
- **SEO** — title, meta description, Open Graph, Twitter Cards, JSON-LD, canonical, robots.txt, sitemap
- **Technology** — analytics, pixels, payments, chat widgets, marketing tools, CDN, JS frameworks, cookie banners
- **Content pages** — blog, FAQ, about, contact, policies (from nav/footer links)

### Features

- TypeScript + Crawlee `CheerioCrawler` (fast HTTP, no browser required)
- Multi-store batch analysis
- Product pagination with configurable caps (`maxProducts`, `maxProductPages`)
- Deduplication of product IDs/handles
- Rate limiting via `requestDelayMs` → `maxRequestsPerMinute`
- Apify Proxy support
- Structured JSON dataset (one report per store)
- CSV + Markdown summaries in the key-value store

### Installation / local run

```bash
cd shopify-competitor-intelligence
npm install
npm run build
````

Create input:

```bash
## storage/key_value_stores/default/INPUT.json
{
  "urls": ["https://www.allbirds.com"],
  "maxProducts": 50,
  "proxyConfiguration": { "useApifyProxy": false }
}
```

```bash
npm start
## or
apify run
```

### Input

| Field                 | Type       | Default        | Description                              |
| --------------------- | ---------- | -------------- | ---------------------------------------- |
| `urls`                | `string[]` | *required*     | Shopify store homepage URLs              |
| `maxProducts`         | `integer`  | `100`          | Max products per store (max 2500)        |
| `maxProductPages`     | `integer`  | `5`            | Max `products.json` pages (250/page)     |
| `includeProducts`     | `boolean`  | `true`         | Fetch products                           |
| `includeCollections`  | `boolean`  | `true`         | Fetch collections                        |
| `includeContentPages` | `boolean`  | `true`         | Detect content pages from homepage links |
| `maxConcurrency`      | `integer`  | `3`            | Max concurrent requests                  |
| `minConcurrency`      | `integer`  | `1`            | Min concurrent requests                  |
| `requestDelayMs`      | `integer`  | `300`          | Delay used to derive rate limit          |
| `maxRequestRetries`   | `integer`  | `3`            | HTTP retries                             |
| `proxyConfiguration`  | `object`   | Apify Proxy on | Proxy settings                           |

#### Example input

```json
{
    "urls": ["https://www.allbirds.com", "https://www.brooklinen.com"],
    "maxProducts": 100,
    "maxProductPages": 5,
    "maxConcurrency": 3,
    "includeProducts": true,
    "includeCollections": true,
    "includeContentPages": true
}
```

### Output

#### Dataset

One item per store — full structured `CompetitorReport` object (store, products, collections, SEO, technology, content, errors).

#### Key-value store

| Key                     | Description                    |
| ----------------------- | ------------------------------ |
| `COMPETITOR_REPORT.csv` | Flattened summary table        |
| `COMPETITOR_REPORT.md`  | Human-readable Markdown report |
| `OUTPUT`                | Run summary JSON               |

#### Example output fields

```json
{
    "store": {
        "storeName": "Allbirds",
        "domain": "allbirds.com",
        "currency": "USD",
        "theme": { "name": "...", "developer": "..." }
    },
    "products": {
        "totalProducts": 100,
        "vendors": ["Allbirds"],
        "productTypes": ["Shoes"],
        "priceRange": { "min": 18, "max": 165, "average": 88.5 },
        "items": [/* product details */]
    },
    "collections": { "totalCollections": 20, "items": [] },
    "seo": { "title": "...", "metaDescription": "...", "openGraph": {} },
    "technology": { "analytics": [], "pixels": [], "marketing": [] },
    "content": { "hasBlog": true, "hasFaq": true, "pages": [] },
    "scrapedAt": "2026-07-13T12:00:00.000Z",
    "errors": []
}
```

### How it works

For each store URL the Actor enqueues:

1. Homepage HTML — SEO, theme, tech stack, content links, store name
2. `/robots.txt` + sitemap probe
3. `/cart.js` — currency
4. `/products.json?page=N&limit=250` — paginated products (optional)
5. `/collections.json` — collections (optional)

Results are aggregated in memory per store origin, then pushed as a single dataset item.

### Limitations

- Works best on **public Shopify storefronts** that expose `products.json` / `collections.json`
- Headless / Hydrogen / heavily bot-protected stores may block or hide JSON endpoints
- Technology detection is signature-based (not a full Wappalyzer crawl of every asset)
- Theme developer is inferred from theme name/schema when possible
- Product catalog is capped by `maxProducts` and `maxProductPages`
- Does not log in or access private admin APIs

### FAQ

**Does this work only on Shopify?**\
It targets Shopify public endpoints and theme markers. Non-Shopify sites will return partial data (homepage SEO/tech only) or errors for JSON endpoints.

**Why are some products missing?**\
Increase `maxProducts` / `maxProductPages`, or the store may not expose `products.json`.

**Do I need a proxy?**\
Recommended on the Apify platform for reliability. Locally you can set `"useApifyProxy": false`.

**How is pricing charged?**\
Pay-per-event: each store report (dataset item) is charged as one result.

### Development

```bash
npm install
npm run lint
npm run format
npm run build
npm test
```

### Changelog

#### 1.0.0

- Initial release
- Multi-store competitor intelligence reports
- Products, collections, SEO, technology, content detection
- CSV + Markdown exports

### License

ISC

# Actor input Schema

## `urls` (type: `array`):

One or more Shopify store homepage URLs to analyze (e.g. https://www.allbirds.com).

## `maxProducts` (type: `integer`):

Maximum number of products to collect per store via products.json pagination.

## `maxProductPages` (type: `integer`):

Maximum number of products.json pages to fetch per store (250 products per page).

## `includeProducts` (type: `boolean`):

Fetch and analyze products via the public products.json API.

## `includeCollections` (type: `boolean`):

Fetch collections via collections.json when available.

## `includeContentPages` (type: `boolean`):

Detect blog, FAQ, about, contact, and policy pages from homepage navigation and footer links.

## `maxConcurrency` (type: `integer`):

Maximum number of concurrent HTTP requests.

## `minConcurrency` (type: `integer`):

Minimum number of concurrent HTTP requests.

## `requestDelayMs` (type: `integer`):

Approximate delay between requests per worker; used to derive max requests per minute.

## `maxRequestRetries` (type: `integer`):

How many times to retry a failed HTTP request.

## `proxyConfiguration` (type: `object`):

Apify Proxy settings. Recommended for larger stores or when stores block datacenter IPs.

## Actor input object example

```json
{
  "urls": [
    "https://www.allbirds.com"
  ],
  "maxProducts": 100,
  "maxProductPages": 5,
  "includeProducts": true,
  "includeCollections": true,
  "includeContentPages": true,
  "maxConcurrency": 3,
  "minConcurrency": 1,
  "requestDelayMs": 300,
  "maxRequestRetries": 3,
  "proxyConfiguration": {
    "useApifyProxy": true
  }
}
```

# Actor output Schema

## `dataset` (type: `string`):

No description

## `csv` (type: `string`):

No description

## `markdown` (type: `string`):

No description

## `summary` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "urls": [
        "https://www.allbirds.com"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("mighty_monk/shopify-competitor-intelligence").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "urls": ["https://www.allbirds.com"] }

# Run the Actor and wait for it to finish
run = client.actor("mighty_monk/shopify-competitor-intelligence").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "urls": [
    "https://www.allbirds.com"
  ]
}' |
apify call mighty_monk/shopify-competitor-intelligence --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=mighty_monk/shopify-competitor-intelligence",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "Shopify Competitor Intelligence",
        "description": "Generate a complete competitor intelligence report for one or more Shopify stores: products, collections, SEO, technology stack, theme, and content pages. Exports JSON dataset plus CSV and Markdown summaries.",
        "version": "1.0",
        "x-build-id": "ckcChDVMHzIMVkaIe"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/mighty_monk~shopify-competitor-intelligence/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-mighty_monk-shopify-competitor-intelligence",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/mighty_monk~shopify-competitor-intelligence/runs": {
            "post": {
                "operationId": "runs-sync-mighty_monk-shopify-competitor-intelligence",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/mighty_monk~shopify-competitor-intelligence/run-sync": {
            "post": {
                "operationId": "run-sync-mighty_monk-shopify-competitor-intelligence",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "urls"
                ],
                "properties": {
                    "urls": {
                        "title": "Shopify store URLs",
                        "type": "array",
                        "description": "One or more Shopify store homepage URLs to analyze (e.g. https://www.allbirds.com).",
                        "items": {
                            "type": "string"
                        }
                    },
                    "maxProducts": {
                        "title": "Max products per store",
                        "minimum": 1,
                        "maximum": 2500,
                        "type": "integer",
                        "description": "Maximum number of products to collect per store via products.json pagination.",
                        "default": 100
                    },
                    "maxProductPages": {
                        "title": "Max product pages",
                        "minimum": 1,
                        "maximum": 100,
                        "type": "integer",
                        "description": "Maximum number of products.json pages to fetch per store (250 products per page).",
                        "default": 5
                    },
                    "includeProducts": {
                        "title": "Include products",
                        "type": "boolean",
                        "description": "Fetch and analyze products via the public products.json API.",
                        "default": true
                    },
                    "includeCollections": {
                        "title": "Include collections",
                        "type": "boolean",
                        "description": "Fetch collections via collections.json when available.",
                        "default": true
                    },
                    "includeContentPages": {
                        "title": "Include content pages",
                        "type": "boolean",
                        "description": "Detect blog, FAQ, about, contact, and policy pages from homepage navigation and footer links.",
                        "default": true
                    },
                    "maxConcurrency": {
                        "title": "Max concurrency",
                        "minimum": 1,
                        "maximum": 20,
                        "type": "integer",
                        "description": "Maximum number of concurrent HTTP requests.",
                        "default": 3
                    },
                    "minConcurrency": {
                        "title": "Min concurrency",
                        "minimum": 1,
                        "maximum": 20,
                        "type": "integer",
                        "description": "Minimum number of concurrent HTTP requests.",
                        "default": 1
                    },
                    "requestDelayMs": {
                        "title": "Request delay (ms)",
                        "minimum": 0,
                        "maximum": 60000,
                        "type": "integer",
                        "description": "Approximate delay between requests per worker; used to derive max requests per minute.",
                        "default": 300
                    },
                    "maxRequestRetries": {
                        "title": "Max request retries",
                        "minimum": 0,
                        "maximum": 10,
                        "type": "integer",
                        "description": "How many times to retry a failed HTTP request.",
                        "default": 3
                    },
                    "proxyConfiguration": {
                        "title": "Proxy configuration",
                        "type": "object",
                        "description": "Apify Proxy settings. Recommended for larger stores or when stores block datacenter IPs.",
                        "default": {
                            "useApifyProxy": true
                        }
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```