# Landing pages and UTM of Bing ads

**Use case:** 

Microsoft Ad Library ads about insurance with destination URLs, landing domains and UTM parameters, to see where competitors send traffic.

## Input

```json
{
  "searchTerms": [
    "insurance"
  ],
  "searchBy": "keyword",
  "maxAdsPerSearch": 50,
  "includeDetails": false,
  "maxAdvertisersPerName": 3
}
```

## Output

```json
{
  "adUrl": {
    "label": "Ad",
    "format": "link"
  },
  "advertiserName": {
    "label": "Advertiser"
  },
  "destinationUrl": {
    "label": "Landing page",
    "format": "link"
  },
  "landingDomain": {
    "label": "Domain"
  },
  "utmParameters": {
    "label": "UTM",
    "format": "object"
  },
  "imageUrls": {
    "label": "Images",
    "format": "array"
  }
}
```

## How it works

### 1. Sign up on Apify or log in

The Microsoft Ads Library Scraper | Bing Ads | $0.50/1K Actor is ready to run with the inputs already set for "Landing pages and UTM of Bing ads". [Sign up or log in](https://console.apify.com/create-task-from-example/fnk7mqdRqP3GF1tfU) and you'll land in Apify Console with a copy of this exact task.

### 2. Start the "Landing pages and UTM of Bing ads" task

The Microsoft Ads Library Scraper | Bing Ads | $0.50/1K Actor will start running based on the input automatically. You can also change all the input fields, like keywords, advertisers or domains, search by, and more, to match your specific use case.

### 3. Receive the "Landing pages and UTM of Bing ads" output

Monitor the progress in real time. You will be notified as soon as your dataset is complete and ready for review. Each result includes data such as ad, advertiser, landing page, and more.

### 4. Integrate into your workflow

The final output is delivered in JSON, CSV, or Excel format, ready to be plugged into your workflow. You can also [run the "Landing pages and UTM of Bing ads" task via API](https://apify.com/monkey.d.scraping/microsoft-ads-library-scraper.md).

## FAQ

### Do all ads have UTM parameters?

No. Only ads whose landing page uses them; for insurance about a quarter do. Every ad has its destination URL and landing domain.

### Do I need a Microsoft account?

No. It reads the public Microsoft Ad Library. An Apify account is required to run it.

### How much does this example cost?

$0.50 per 1,000 ads, plus $0.50 per 1,000 for payer, dates, impressions and targeting, platform usage included. Details are charged only when obtained; duplicates are free.

## About this Actor

This example demonstrates how to use [Microsoft Ads Library Scraper | Bing Ads | $0.50/1K](https://apify.com/monkey.d.scraping/microsoft-ads-library-scraper.md) with a specific input configuration. Visit the [Actor detail page](https://apify.com/monkey.d.scraping/microsoft-ads-library-scraper.md) to learn more, explore other use cases, and run it yourself.


## How to integrate an Actor?

This Task's input is already configured above. Use it as-is rather than inventing a new one.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For full API examples (JavaScript, Python, CLI, MCP, OpenAPI), see this Task's Actor page: https://apify.com/monkey.d.scraping/microsoft-ads-library-scraper.md

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).