# Morrisons Scraper — UK grocery prices GBP (`noahadler/morrisons-scraper`) Actor

Morrisons Scraper for UK grocery prices in GBP on groceries.morrisons.com: pack size, unit price, brand, offers, image and URL. Morrisons prices by keyword on the public store JSON. Residential GB proxy recommended. No login. PPE per product.

- **URL**: https://apify.com/noahadler/morrisons-scraper.md
- **Developed by:** [Noah Adler](https://apify.com/noahadler) (community)
- **Categories:** E-commerce, Lead generation
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $0.21 / 1,000 products

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Morrisons Scraper — UK grocery prices GBP

**Morrisons scraper** for **UK grocery prices** on [groceries.morrisons.com](https://groceries.morrisons.com): **title**, **GBP price**, pack size, unit price, brand, offer text, image and product URL — one clean Dataset row per product.

HTTP-only (`curl_cffi` + Chrome TLS). Calls the public storefront product-pages search JSON used by the Morrisons groceries SPA (Ocado Smart Platform). No Playwright. No login.

> **Proxy:** Default **Apify RESIDENTIAL** with country **GB**. Datacenter IPs sometimes get 403 — soft-fail error row (honest), not fake empty success.

**Keywords:** morrisons scraper · morrisons prices · UK grocery scraper · morrisons products · supermarket prices UK

***

### What this Actor does

| Step | Action |
|------|--------|
| 1 | Accept `query` (or extract `q=` from a Morrisons search URL) + `maxItems` |
| 2 | `GET` storefront search JSON for that keyword |
| 3 | Read `decoratedProducts` (name, price, pack, unit price, offers, image) |
| 4 | Normalize GBP amounts → Dataset |
| 5 | Paginate with `nextPageToken` until `maxItems` |

***

### Input

| Field | Required | Description |
|-------|----------|-------------|
| `query` | Yes\* | Keyword (e.g. `milk`, `baked beans`) |
| `searchUrl` | No | Full `…/search?q=…` URL (extracts keyword only) |
| `maxItems` | No | 1–200 (default 40) |
| `proxyConfiguration` | No | Default RESIDENTIAL; Actor injects `GB` if country empty |

\*Or a `searchUrl` that includes `q=`.

#### Example

```json
{
  "query": "milk",
  "maxItems": 25,
  "proxyConfiguration": {
    "useApifyProxy": true,
    "apifyProxyGroups": ["RESIDENTIAL"],
    "apifyProxyCountry": "GB"
  }
}
```

***

### Output example

```json
{
  "productId": "721a6e29-4bab-43e1-a241-a34296dd606e",
  "retailerProductId": "113240422",
  "title": "Morrisons British Semi Skimmed Milk 4 Pint",
  "brand": "Morrisons",
  "price": 1.65,
  "currency": "GBP",
  "packSize": "2.272L",
  "unitPrice": 72.6,
  "unitPriceCurrency": "GBX",
  "unitName": "PER_LITRE",
  "offerText": "Unbeatable Price",
  "rating": 3.2,
  "reviewCount": 22,
  "imageUrl": "https://groceries.morrisons.com/images-v3/…/300x",
  "detailUrl": "https://groceries.morrisons.com/products/morrisons-british-semi-skimmed-milk-4-pint/113240422",
  "query": "milk",
  "scrapedAt": "2026-10-02T16:00:00Z",
  "error": false,
  "errorMessage": null
}
```

`unitPrice` may be in **pence (GBX)** when Morrisons returns that currency for per-litre / per-kg lines — check `unitPriceCurrency`.

***

### Limits

- Search results only (no nutrition / ingredients enrichment in v0.1).
- Ratings appear when Morrisons returns a review count; not every SKU has them.
- Source site: **groceries.morrisons.com** Terms & Conditions of Sale (consumer grocery). Not my.morrisons.com account ToU.
- UK database rights still apply; use for your own analysis / comparison workflows.
- robots.txt disallows `/api/` for some bots — this Actor uses the same storefront JSON path the website loads in-browser.

***

### Pricing

Pay-per-event: small start fee + one charge per product row written to the Dataset.

# Actor input Schema

## `query` (type: `string`):

Product keyword as on Morrisons (e.g. milk, baked beans, bananas). Required unless searchUrl has ?q=.

## `searchUrl` (type: `string`):

Optional Morrisons search URL (https://groceries.morrisons.com/search?q=…). Used only to extract the q= keyword.

## `maxItems` (type: `integer`):

Maximum product rows (1–200). Paginates via storefront pageToken.

## `proxyConfiguration` (type: `object`):

Recommended: Apify RESIDENTIAL. If you leave country empty, the Actor injects apifyProxyCountry=GB. Some datacenter IPs get 403.

## Actor input object example

```json
{
  "query": "milk",
  "maxItems": 40,
  "proxyConfiguration": {
    "useApifyProxy": true,
    "apifyProxyGroups": [
      "RESIDENTIAL"
    ],
    "apifyProxyCountry": "GB"
  }
}
```

# Actor output Schema

## `products` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "query": "milk"
};

// Run the Actor and wait for it to finish
const run = await client.actor("noahadler/morrisons-scraper").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "query": "milk" }

# Run the Actor and wait for it to finish
run = client.actor("noahadler/morrisons-scraper").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "query": "milk"
}' |
apify call noahadler/morrisons-scraper --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,noahadler/morrisons-scraper"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/ecRIYgoMDE5hpRj1s/builds/06up5cdExdPgG9EMh/openapi.json