# SERP Intelligence — AI Analysis of Google Search Results (`noniner/serp-intelligence`) Actor

Point it at any Google Search scraper's dataset and get AI SERP intelligence: who ranks and why, search intent, SERP features, competitor patterns and content gaps to win the page.

- **URL**: https://apify.com/noniner/serp-intelligence.md
- **Developed by:** [Fredrik Hansson](https://apify.com/noniner) (community)
- **Categories:** AI, SEO tools
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

$300.00 / 1,000 serp reports

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## SERP Intelligence — AI Analysis of Google Search Results

Already scraping Google? Turn the SERP into a plan to win it. Point this at **any Google Search / SERP scraper's dataset** and get an AI analysis of the page.

### What you get

- **Search intent** behind the query
- **Who ranks and why** — ranking patterns across the page
- **Competitor angles** the top results use
- **Content gaps** — what's missing that you could own
- **How to win** — concrete steps, plus suggested titles
- **Your position** and how to climb (if you pass your domain)

### How to use

1. Run any Google Search scraper on Apify for your keyword.
2. Copy its **dataset ID**.
3. Run this actor with that `datasetId` (and optionally your domain). It detects the fields automatically.

```json
{ "datasetId": "YOUR_SERP_DATASET_ID", "keyword": "best crm software", "yourDomain": "example.com" }
```

### Pricing

Pay per SERP report — one cost-effective AI pass over the results.

Actively maintained.

# Actor input Schema

## `datasetId` (type: `string`):

The dataset ID from any Google Search / SERP scraper's run. The actor auto-detects the title, URL and snippet fields of the organic results.

## `keyword` (type: `string`):

The search query these results are for, used in the analysis. Auto-detected from the data if present.

## `yourDomain` (type: `string`):

If set, the report calls out your current position and how to climb.

## `maxResults` (type: `integer`):

Cap on how many SERP results to read.

## `model` (type: `string`):

gpt-4o-mini is the cost-effective default.

## Actor input object example

```json
{
  "maxResults": 20,
  "model": "gpt-4o-mini"
}
```

# Actor output Schema

## `results` (type: `string`):

All rows in the default dataset.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {};

// Run the Actor and wait for it to finish
const run = await client.actor("noniner/serp-intelligence").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {}

# Run the Actor and wait for it to finish
run = client.actor("noniner/serp-intelligence").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{}' |
apify call noniner/serp-intelligence --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,noniner/serp-intelligence"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/1PYB4hcacPoMOWkUr/builds/ZuLvffAxAvGJMympt/openapi.json