# Google Maps Monitor: New Business & Fresh Local Leads (`obsidian937/google-maps-watchlist`) Actor

Track a location + niche and get only the NEW businesses since your last run. Fresh local leads with phone, website, guessed emails, rating and lead score. Delta monitor, CRM-ready JSON, pay per result.

- **URL**: https://apify.com/obsidian937/google-maps-watchlist.md
- **Developed by:** [Obsidian IT Consulting SRL](https://apify.com/obsidian937) (community)
- **Categories:** Lead generation, E-commerce, Real estate
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $10.00 / 1,000 results

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js/docs.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python/docs.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## Google Maps Monitor: New Business & Fresh Local Leads

Stop re-scraping the same businesses every week. This actor **watches a location and a niche for you and returns only what is new** since your last run: freshly listed businesses, ready to contact.

Point it at "plumbers in London" or "coffee shops in Austin", run it on a schedule, and each run hands you the businesses that appeared since last time, with phone, website, guessed emails, rating and a 0-100 lead score. CRM-ready JSON, pay per result.

### Why a monitor instead of a one-shot scraper

A normal Maps scraper dumps the same 200 businesses every time and leaves you to diff them by hand. A monitor keeps memory:

- **First run** = your baseline (every current match, so you start with a full list).
- **Every run after** = only the businesses that are genuinely new to your watchlist.

That means the moment a new competitor, supplier or prospect gets listed in your area, it lands in your next run. Newly listed businesses are prime outreach targets: they are setting up, still choosing vendors, and rarely locked into contracts.

### Who uses it

- **Agencies and freelancers** monitoring "new restaurants / clinics / gyms in {city}" to pitch websites, ads or SEO while the business is still ramping up.
- **B2B sales teams** tracking new entrants in a category to reach out first.
- **Suppliers and franchises** watching new openings that need equipment, POS, insurance or delivery.
- **Real estate and local media** keeping a live pulse on what is opening where.

### Output (one row per business)

| Field | Description |
|-------|-------------|
| `isNew` | `true` if first seen on this run |
| `firstSeen` | ISO timestamp the watchlist first saw this business |
| `leadScore` | 0-100 contactability + traction score |
| `name`, `category` | Business identity |
| `phone`, `website`, `guessedEmails` | Contact channels |
| `rating`, `reviewsCount` | Reputation signals |
| `address`, `latitude`, `longitude` | Location |
| `hours` | Opening hours (when available) |
| `placeUrl`, `searchQuery`, `scannedAt` | Provenance |

### Input

| Field | Description |
|-------|-------------|
| `searchQueries` | Location + niche to watch, e.g. `["plumbers in London"]`. Keep stable across runs. |
| `emit` | `new` (only new since last run, default) or `all` (full pull, each flagged new/known) |
| `maxResults` | Businesses scanned per query each run (default 20, up to 500) |
| `watchlistId` | Optional fixed name to preserve memory even if you tweak the queries |
| `minRating` / `requireWebsite` / `requirePhone` | Quality filters |
| `includeReviews` | Attach up to 5 recent reviews per place |
| `resetWatchlist` | Wipe memory and re-baseline |

#### Run it on a schedule

Use Apify Schedules to run the actor daily or weekly with `emit: "new"`. Each scheduled run delivers only the fresh leads. Keep `searchQueries` (or `watchlistId`) identical between runs so the monitor stays consistent.

### How memory works

Each unique combination of queries (or your `watchlistId`) has its own private memory, stored in your Apify account and persisted across runs. Your watchlists are yours; nothing is shared.

### Related actors

Building a local + business lead pipeline? Pair this with **Google Maps Scraper: B2B Leads & Scoring** for full one-shot pulls, and the **App Store / Google Play Reviews** scrapers for reputation intelligence.

### Notes

Public Google Maps data only. No login, no personal data beyond what a business publicly lists. Runs on Apify's proxy out of the box.

# Actor input Schema

## `searchQueries` (type: `array`):

Location + niche to monitor (e.g. 'plumbers in London', 'coffee shops in Austin'). Keep these stable across runs so the monitor can tell what is new.
## `emit` (type: `string`):

'Only new since last run' = monitor mode (fresh leads only). 'All matches' = full pull, each flagged as new or known.
## `maxResults` (type: `integer`):

How many businesses to scan per query each run (up to 500)
## `watchlistId` (type: `string`):

Give this watchlist a fixed name to keep its memory even if you tweak the queries. Leave blank to derive it automatically from the queries.
## `language` (type: `string`):

Language for results
## `minRating` (type: `number`):

Only return businesses with rating >= this value (0 = no filter)
## `requireWebsite` (type: `boolean`):

Skip businesses without a website
## `requirePhone` (type: `boolean`):

Skip businesses without a phone number
## `includeReviews` (type: `boolean`):

Scrape up to 5 most recent reviews per place (slower)
## `resetWatchlist` (type: `boolean`):

Wipe this watchlist's memory and treat every current match as new (re-baseline)
## `proxyConfiguration` (type: `object`):

Proxy settings

## Actor input object example

```json
{
  "searchQueries": [
    "coffee shops in Austin"
  ],
  "emit": "new",
  "maxResults": 20,
  "language": "en",
  "minRating": 0,
  "requireWebsite": false,
  "requirePhone": false,
  "includeReviews": false,
  "resetWatchlist": false,
  "proxyConfiguration": {
    "useApifyProxy": true
  }
}
````

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "searchQueries": [
        "coffee shops in Austin"
    ],
    "proxyConfiguration": {
        "useApifyProxy": true
    }
};

// Run the Actor and wait for it to finish
const run = await client.actor("obsidian937/google-maps-watchlist").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "searchQueries": ["coffee shops in Austin"],
    "proxyConfiguration": { "useApifyProxy": True },
}

# Run the Actor and wait for it to finish
run = client.actor("obsidian937/google-maps-watchlist").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "searchQueries": [
    "coffee shops in Austin"
  ],
  "proxyConfiguration": {
    "useApifyProxy": true
  }
}' |
apify call obsidian937/google-maps-watchlist --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=obsidian937/google-maps-watchlist",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "Google Maps Monitor: New Business & Fresh Local Leads",
        "description": "Track a location + niche and get only the NEW businesses since your last run. Fresh local leads with phone, website, guessed emails, rating and lead score. Delta monitor, CRM-ready JSON, pay per result.",
        "version": "1.0",
        "x-build-id": "Wc3JTestP9bCdqwpN"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/obsidian937~google-maps-watchlist/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-obsidian937-google-maps-watchlist",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/obsidian937~google-maps-watchlist/runs": {
            "post": {
                "operationId": "runs-sync-obsidian937-google-maps-watchlist",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/obsidian937~google-maps-watchlist/run-sync": {
            "post": {
                "operationId": "run-sync-obsidian937-google-maps-watchlist",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "properties": {
                    "searchQueries": {
                        "title": "Watchlist queries",
                        "type": "array",
                        "description": "Location + niche to monitor (e.g. 'plumbers in London', 'coffee shops in Austin'). Keep these stable across runs so the monitor can tell what is new.",
                        "items": {
                            "type": "string"
                        }
                    },
                    "emit": {
                        "title": "What to return",
                        "enum": [
                            "new",
                            "all"
                        ],
                        "type": "string",
                        "description": "'Only new since last run' = monitor mode (fresh leads only). 'All matches' = full pull, each flagged as new or known.",
                        "default": "new"
                    },
                    "maxResults": {
                        "title": "Max businesses scanned per query",
                        "minimum": 1,
                        "maximum": 500,
                        "type": "integer",
                        "description": "How many businesses to scan per query each run (up to 500)",
                        "default": 20
                    },
                    "watchlistId": {
                        "title": "Watchlist ID (optional)",
                        "type": "string",
                        "description": "Give this watchlist a fixed name to keep its memory even if you tweak the queries. Leave blank to derive it automatically from the queries."
                    },
                    "language": {
                        "title": "Language",
                        "enum": [
                            "en",
                            "fr",
                            "de",
                            "es",
                            "it",
                            "nl",
                            "pt",
                            "pl"
                        ],
                        "type": "string",
                        "description": "Language for results",
                        "default": "en"
                    },
                    "minRating": {
                        "title": "Minimum rating filter",
                        "minimum": 0,
                        "maximum": 5,
                        "type": "number",
                        "description": "Only return businesses with rating >= this value (0 = no filter)",
                        "default": 0
                    },
                    "requireWebsite": {
                        "title": "Require website",
                        "type": "boolean",
                        "description": "Skip businesses without a website",
                        "default": false
                    },
                    "requirePhone": {
                        "title": "Require phone number",
                        "type": "boolean",
                        "description": "Skip businesses without a phone number",
                        "default": false
                    },
                    "includeReviews": {
                        "title": "Include recent reviews",
                        "type": "boolean",
                        "description": "Scrape up to 5 most recent reviews per place (slower)",
                        "default": false
                    },
                    "resetWatchlist": {
                        "title": "Reset watchlist memory",
                        "type": "boolean",
                        "description": "Wipe this watchlist's memory and treat every current match as new (re-baseline)",
                        "default": false
                    },
                    "proxyConfiguration": {
                        "title": "Proxy configuration",
                        "type": "object",
                        "description": "Proxy settings"
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
