# Competitor Google Ads Monitor: New and Stopped Ads

**Use case:** 

A daily competitor ad monitor for three website builders. The first run stores a baseline; every later run returns only ads that are new, stopped or resumed since the previous run, so a schedule costs only what changed. Replace the domains with your competitors and connect Slack, Sheets or a webhook.

## Input

```json
{
  "searchQueries": [
    "wix.com",
    "squarespace.com",
    "shopify.com"
  ],
  "maxAdvertisersPerQuery": 1,
  "region": "",
  "adFormat": "",
  "platform": "",
  "maxAdsPerAdvertiser": 50,
  "fetchDetails": true,
  "fullCreative": false,
  "advertiserSummary": false,
  "monitorChanges": true,
  "monitorStoreName": "example-website-builders",
  "stoppedAfterDays": 3,
  "maxConcurrency": 4,
  "maxRetries": 6,
  "proxyConfiguration": {
    "useApifyProxy": true
  }
}
```

## Output

```json
{
  "changeType": {
    "label": "Change type"
  },
  "monitorBaseline": {
    "label": "Monitor baseline"
  },
  "advertiserName": {
    "label": "Advertiser name"
  },
  "creativeId": {
    "label": "Creative id"
  },
  "format": {
    "label": "Format"
  },
  "firstShown": {
    "label": "First shown"
  },
  "lastShown": {
    "label": "Last shown"
  },
  "isActive": {
    "label": "Is active"
  },
  "headline": {
    "label": "Headline"
  },
  "imageUrl": {
    "label": "Image",
    "format": "image"
  },
  "videoUrl": {
    "label": "Video url"
  },
  "landingDomain": {
    "label": "Landing domain"
  },
  "previewUrl": {
    "label": "Preview",
    "format": "link"
  },
  "input": {
    "label": "Input"
  }
}
```

## How it works

### 1. Sign up on Apify or log in

The Google Ads Transparency Center API - Competitor Ads Actor is ready to run with the inputs already set for "Competitor Google Ads Monitor: New and Stopped Ads". [Sign up or log in](https://console.apify.com/create-task-from-example/g67RlUMc6Hs2PgTS6) and you'll land in Apify Console with a copy of this exact task.

### 2. Start the "Competitor Google Ads Monitor: New and Stopped Ads" task

The Google Ads Transparency Center API - Competitor Ads Actor will start running based on the input automatically. You can also change all the input fields, like advertiser names or domains, advertisers per name search, and more, to match your specific use case.

### 3. Receive the "Competitor Google Ads Monitor: New and Stopped Ads" output

Monitor the progress in real time. You will be notified as soon as your dataset is complete and ready for review. Each result includes data such as change type, monitor baseline, advertiser name, and more.

### 4. Integrate into your workflow

The final output is delivered in JSON, CSV, or Excel format, ready to be plugged into your workflow. You can also [run the "Competitor Google Ads Monitor: New and Stopped Ads" task via API](https://apify.com/ocius-data/google-ads-transparency-reliable.md).

## FAQ

### What does the first run return?

The first run saves a baseline and returns every current ad marked NEW. Later runs return only NEW, STOPPED and RESUMED ads.

## About this Actor

This example demonstrates how to use [Google Ads Transparency Center API - Competitor Ads](https://apify.com/ocius-data/google-ads-transparency-reliable.md) with a specific input configuration. Visit the [Actor detail page](https://apify.com/ocius-data/google-ads-transparency-reliable.md) to learn more, explore other use cases, and run it yourself.


## How to integrate an Actor?

This Task's input is already configured above. Use it as-is rather than inventing a new one.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For full API examples (JavaScript, Python, CLI, MCP, OpenAPI), see this Task's Actor page: https://apify.com/ocius-data/google-ads-transparency-reliable.md

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).