# Google Maps Lead Enrichment (`peterpsync/google-maps-lead-enrichment`) Actor

Enrich Google Maps business listings with AI-extracted emails, contacts, and social media. CRM-ready output.

- **URL**: https://apify.com/peterpsync/google-maps-lead-enrichment.md
- **Developed by:** [Peter Corapi](https://apify.com/peterpsync) (community)
- **Categories:** Lead generation
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, NaN bookmarks
- **User rating**: No ratings yet

## Pricing

from $30.00 / 1,000 results

This Actor is paid per event and usage. You are charged both the fixed price for specific events and for Apify platform usage.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## Google Maps Lead Enrichment

Turn any Google Maps search into **enriched B2B leads with ready-to-send cold emails**. Get emails, contact names, social media, services — plus a personalized outreach draft for every lead.

**50 enriched leads + cold emails for ~$1.50** | **Works globally** | **AI-powered**

### What You Get

For each business found on Google Maps, this actor returns:

| Field | Source | Example |
|-------|--------|---------|
| Business name | Google Maps | Joe's Plumbing |
| Address | Google Maps | 1234 Lamar Blvd, Austin, TX |
| Phone | Google Maps | +1-512-555-0123 |
| Website | Google Maps | joesplumbing.com |
| Rating & reviews | Google Maps | 4.8 (312 reviews) |
| **Emails** | **AI extraction** | joe@joesplumbing.com |
| **Contact name & title** | **AI extraction** | Joe Smith, Owner |
| **Social media** | **AI extraction** | facebook.com/joesplumbing |
| **Services offered** | **AI extraction** | Emergency plumbing, Water heater repair |
| **Business description** | **AI extraction** | Family-owned plumbing since 1995 |
| **Cold email draft** | **AI-generated** | Personalized outreach referencing their services |
| **Lead score** | **Computed** | 85/100 (Hot) |

### How It Works

1. **Search** — Finds businesses on Google Maps matching your query and location
2. **Crawl** — Visits each business website (homepage, contact, about pages)
3. **Extract** — AI reads the website text and pulls out emails, contacts, socials, and services
4. **Score** — Rates each lead 0-100 based on data completeness (Hot / Warm / Cold)

### Who Is This For

- **Lead gen agencies** building prospect lists for clients
- **Cold email marketers** who need verified contact data
- **B2B sales teams** prospecting in specific industries and regions
- **Market researchers** analyzing local business landscapes

### Input

| Field | Required | Description |
|-------|----------|-------------|
| Search Query | Yes | What to search (e.g., "plumbers", "dentists") |
| Location | Yes | Where to search (e.g., "Austin, TX", "London, UK") |
| Max Leads | No | How many businesses to fetch (default: 50, max: 500) |
| Enrich Websites | No | Enable AI extraction from websites (default: true) |
| Place IDs | No | Specific Google Maps place IDs instead of search |

### Pricing

**$0.03 per lead** — that's $1.50 for 50 enriched results.

Compare that to 2+ hours of manual research, or $50+/month for a lead enrichment subscription.

Plus the Google Maps sub-actor cost (~$0.05-0.10 per 50 results, billed to your Apify account).

### Output Example

```json
{
    "name": "Austin Premier Plumbing",
    "address": "1234 Lamar Blvd, Austin, TX 78703",
    "phone": "+1-512-555-0101",
    "website": "https://austinpremierplumbing.com",
    "rating": 4.8,
    "review_count": 312,
    "category": "Plumber",
    "emails": ["info@austinpremierplumbing.com", "joe@austinpremierplumbing.com"],
    "contact_name": "Joe Smith",
    "contact_title": "Owner",
    "social_media": {
        "facebook": "https://facebook.com/austinpremierplumbing",
        "instagram": "https://instagram.com/austinplumbing",
        "linkedin": null,
        "twitter": null,
        "youtube": null
    },
    "services": [
        "Emergency plumbing",
        "Water heater installation",
        "Drain clearing",
        "Pipe repair",
        "Bathroom remodeling"
    ],
    "description": "Family-owned plumbing company serving Austin since 1995, specializing in emergency repairs and water heater installation.",
    "score": 85,
    "score_label": "hot",
    "enrichment_status": "enriched"
}
````

### Tips

- **Start small** — Test with 10 leads first to see the output quality for your industry
- **Be specific** — "emergency plumbers" works better than just "plumbers"
- **Location matters** — "Austin, TX" gives better results than just "Austin"
- **Score filtering** — Export the dataset and filter by `score_label: "hot"` for the best leads
- **No website?** — Businesses without websites still return phone, address, rating from Google Maps (charged at basic rate)

### Limitations

- Websites that require JavaScript rendering (single-page apps) may return incomplete data
- Some businesses don't have websites — they're returned with Google Maps data only
- Email extraction depends on emails being visible on the business website
- Rate-limited to be respectful to business websites (1.5s between page requests)

### Support

Found a bug or have a feature request? Open an issue on the actor's GitHub page or contact the developer through Apify.

# Actor input Schema

## `searchQuery` (type: `string`):

Business type to search for (e.g., 'plumbers', 'dentists', 'HVAC contractors')

## `location` (type: `string`):

City, state, or region (e.g., 'Austin, TX', 'London, UK', 'Sydney, Australia')

## `placeIds` (type: `array`):

Optional: provide specific place IDs instead of a search query

## `maxLeads` (type: `integer`):

Maximum number of businesses to fetch and enrich

## `enrichWebsites` (type: `boolean`):

Crawl business websites to extract emails, contact names, and social media using AI

## Actor input object example

```json
{
  "searchQuery": "plumbers",
  "location": "Austin, TX",
  "maxLeads": 50,
  "enrichWebsites": true
}
```

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "searchQuery": "plumbers",
    "location": "Austin, TX"
};

// Run the Actor and wait for it to finish
const run = await client.actor("peterpsync/google-maps-lead-enrichment").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "searchQuery": "plumbers",
    "location": "Austin, TX",
}

# Run the Actor and wait for it to finish
run = client.actor("peterpsync/google-maps-lead-enrichment").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "searchQuery": "plumbers",
  "location": "Austin, TX"
}' |
apify call peterpsync/google-maps-lead-enrichment --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=peterpsync/google-maps-lead-enrichment",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "Google Maps Lead Enrichment",
        "description": "Enrich Google Maps business listings with AI-extracted emails, contacts, and social media. CRM-ready output.",
        "version": "0.1",
        "x-build-id": "7NadPRyFQffrSnJ2f"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/peterpsync~google-maps-lead-enrichment/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-peterpsync-google-maps-lead-enrichment",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/peterpsync~google-maps-lead-enrichment/runs": {
            "post": {
                "operationId": "runs-sync-peterpsync-google-maps-lead-enrichment",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/peterpsync~google-maps-lead-enrichment/run-sync": {
            "post": {
                "operationId": "run-sync-peterpsync-google-maps-lead-enrichment",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "searchQuery",
                    "location"
                ],
                "properties": {
                    "searchQuery": {
                        "title": "Search Query",
                        "type": "string",
                        "description": "Business type to search for (e.g., 'plumbers', 'dentists', 'HVAC contractors')"
                    },
                    "location": {
                        "title": "Location",
                        "type": "string",
                        "description": "City, state, or region (e.g., 'Austin, TX', 'London, UK', 'Sydney, Australia')"
                    },
                    "placeIds": {
                        "title": "Google Maps Place IDs",
                        "type": "array",
                        "description": "Optional: provide specific place IDs instead of a search query",
                        "items": {
                            "type": "string"
                        }
                    },
                    "maxLeads": {
                        "title": "Maximum Leads",
                        "minimum": 1,
                        "maximum": 500,
                        "type": "integer",
                        "description": "Maximum number of businesses to fetch and enrich",
                        "default": 50
                    },
                    "enrichWebsites": {
                        "title": "Enrich from Websites",
                        "type": "boolean",
                        "description": "Crawl business websites to extract emails, contact names, and social media using AI",
                        "default": true
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
