# Measure share of search: your brand vs competitors

**Use case:** 

Share of search is a brand's slice of all searches for its category, an early signal of market share. This task puts Nike, Adidas, Puma, New Balance and Asics on one scale in the US over 5 years: divide each brand's average by the total for its share, and use the summary to see who is gaining now. Swap in your own brands and country.

## Input

```json
{
  "mode": "keywords",
  "searchTerms": [
    "nike",
    "adidas",
    "puma",
    "new balance",
    "asics"
  ],
  "compareTerms": true,
  "geo": "US",
  "timeRange": "today 5-y",
  "category": 0,
  "searchProperty": "",
  "includeRegions": true,
  "includeRelatedQueries": false,
  "language": "en-US",
  "maxAttempts": 6,
  "proxyConfiguration": {
    "useApifyProxy": true,
    "apifyProxyGroups": [
      "RESIDENTIAL"
    ]
  },
  "trendingWindow": "24h",
  "trendingCategories": [],
  "activeOnly": false,
  "newsPerTrend": 3,
  "maxItems": 25
}
```

## Output

```json
{
  "searchTerms": {
    "label": "Terms",
    "format": "array"
  },
  "geo": {
    "label": "Where",
    "format": "string"
  },
  "timeRange": {
    "label": "Period",
    "format": "string"
  },
  "averages": {
    "label": "Average interest",
    "format": "object"
  },
  "summary": {
    "label": "Summary",
    "format": "object"
  },
  "trendsUrl": {
    "label": "Google Trends",
    "format": "string"
  },
  "error": {
    "label": "Error",
    "format": "string"
  }
}
```

## How it works

### 1. Sign up on Apify or log in

The Google Trends Scraper: Compare Terms, Trending Now Actor is ready to run with the inputs already set for "Measure share of search: your brand vs competitors". [Sign up or log in](https://console.apify.com/create-task-from-example/EVMeC1oFJeGZgUGcf) and you'll land in Apify Console with a copy of this exact task.

### 2. Start the "Measure share of search: your brand vs competitors" task

The Google Trends Scraper: Compare Terms, Trending Now Actor will start running based on the input automatically. You can also change all the input fields, like what to get, search terms, and more, to match your specific use case.

### 3. Receive the "Measure share of search: your brand vs competitors" output

Monitor the progress in real time. You will be notified as soon as your dataset is complete and ready for review. Each result includes data such as terms, where, period, and more.

### 4. Integrate into your workflow

The final output is delivered in JSON, CSV, or Excel format, ready to be plugged into your workflow. You can also [run the "Measure share of search: your brand vs competitors" task via API](https://apify.com/pinescore/google-trends.md).

## About this Actor

This example demonstrates how to use [Google Trends Scraper: Compare Terms, Trending Now](https://apify.com/pinescore/google-trends.md) with a specific input configuration. Visit the [Actor detail page](https://apify.com/pinescore/google-trends.md) to learn more, explore other use cases, and run it yourself.


## How to integrate an Actor?

This Task's input is already configured above. Use it as-is rather than inventing a new one.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For full API examples (JavaScript, Python, CLI, MCP, OpenAPI), see this Task's Actor page: https://apify.com/pinescore/google-trends.md

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).