# SEO Audit - Meta Tags, Headings, Open Graph & Schema (`propped_cloak/seo-audit-checker`) Actor

Audit the on-page SEO of thousands of URLs: title, meta description, canonical, robots, headings, Open Graph, JSON-LD schema, hreflang, images without alt, with an A-F grade and fixes. $2 per 1,000 pages.

- **URL**: https://apify.com/propped_cloak/seo-audit-checker.md
- **Developed by:** [Emmanuel Vingadassalon](https://apify.com/propped_cloak) (community)
- **Categories:** SEO tools, Developer tools
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $1.60 / 1,000 page auditeds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.
Since this Actor supports Apify Store discounts, the price gets lower the higher subscription plan you have.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## SEO Audit - Meta Tags, Headings, Open Graph & Schema

Audit the **on-page SEO of hundreds of pages** in one run: title and meta description (with lengths), canonical, noindex, H1 and heading structure, Open Graph and Twitter cards, **JSON-LD structured data**, hreflang, images without alt, links and word count. Each page gets an **A-F grade with the exact issues to fix**.

- **Plain-language issues.** For example: "Title is 72 characters: it may be cut in search results (aim for 30-60)." or "The page is set to noindex: search engines will not list it."
- **Catches the costly mistakes.** Pages left in `noindex` (meta tag or `X-Robots-Tag` header), 404s, missing canonicals, invalid JSON-LD, pages not ready for mobile.
- **Fast and cheap.** One HTTP request per page, no browser: **$2 per 1,000 pages**, where full SEO crawlers charge $15 to $40.
- **No result, no charge.** Invalid inputs, unreachable pages and non-HTML files are returned for transparency but not billed.

### What can I use it for?

- **SEO agencies and freelancers:** audit a client's key pages before a proposal, or check them every week on a schedule.
- **Site migrations and releases:** make sure no page went out with `noindex`, a wrong canonical or a missing title.
- **Content teams:** find titles and descriptions that are too long, too short or missing, at scale.
- **Prospecting:** grade the home pages of a list of companies and spot the ones that need SEO help.
- **AI agents:** let an agent check a page's SEO basics through the Apify MCP server (see below).

Tip: to audit a whole site, get its URLs with [Sitemap URL Extractor](https://apify.com/propped_cloak/sitemap-url-extractor) and pass them here.

### Input

```json
{ "urls": ["https://apify.com", "example.com", "https://wordpress.org/plugins/"] }
```

### Output

One row per page. Example from a real run (shortened):

```json
{
    "url": "https://apify.com/",
    "finalUrl": "https://apify.com/",
    "status": 200,
    "responseTimeMs": 158,
    "score": 100,
    "grade": "A",
    "issues": [],
    "indexable": true,
    "title": "Apify: Marketplace of ready-to-run tools for AI",
    "titleLength": 47,
    "metaDescription": "Thousands of tools to automate your business. Get real-time web data, track competitors, generate leads, and integrate your apps and AI agents.",
    "metaDescriptionLength": 143,
    "canonical": "https://apify.com/",
    "canonicalIsSelf": true,
    "metaRobots": "index,follow",
    "lang": "en",
    "h1": ["85,842 tools for your AI"],
    "headings": { "h1": 1, "h2": 11, "h3": 20, "h4": 3, "h5": 0, "h6": 0 },
    "wordCount": 1596,
    "images": 78,
    "imagesWithoutAlt": 0,
    "internalLinks": 78,
    "externalLinks": 58,
    "openGraph": { "title": "Apify: Marketplace of ready-to-run tools for AI", "type": "website", "image": "https://apify.com/og-image?..." },
    "structuredDataTypes": ["Organization", "WebSite", "SoftwareApplication"],
    "error": null
}
```

The same check on `example.com` gives a C (61/100) with 7 issues: short title, no meta description, no H1, no canonical, no Open Graph, no structured data, thin content.

**Grading:** the score starts at 100 and loses points for each problem.

| Problem | Points lost |
|---|---|
| HTTP error (4xx, 5xx) | 40 |
| `noindex` (meta or header) | 30 |
| No title | 15 |
| No meta description, no H1, no viewport, no HTTPS | 10 each |
| No canonical, images without alt, invalid JSON-LD, slow server (> 3 s), title length off | 5 each |
| Several H1, description length off, no lang, no Open Graph, no JSON-LD, thin content | 3 each |

The grade is A from 90 points, B from 75, C from 60 and D from 40.

### Pricing

**$0.002 per page audited ($2 per 1,000 pages)** plus Apify's small run-start fee. No subscription. Invalid inputs, unreachable pages, non-HTML files and internal addresses are free.

### How it works, and its limits

Each page is fetched once, like a search engine bot would (redirects followed, at most 4 requests per second per site). JavaScript is not executed: tags added by scripts after the page loads are not seen. Google renders JavaScript too, so for single-page apps compare with a browser-based check.

No personal data is collected: the output only describes the page's SEO elements.

### Use it from AI agents (MCP)

Add `seo-audit-checker` to the [Apify MCP server](https://mcp.apify.com) in your MCP client (Claude, Cursor, VS Code...).

### Integrations

Apify API, schedules, webhooks, Make, Zapier, n8n. Export as JSON, CSV, Excel or HTML.

### FAQ

**Need status codes and broken links for many URLs?** Use [Bulk URL Status & Broken Link Checker](https://apify.com/propped_cloak/bulk-url-status-checker).

**Want to know which CMS or analytics a site uses?** Use [Website Tech Stack Detector](https://apify.com/propped_cloak/website-tech-detector).

**Something wrong or missing?** Open an issue on the Issues tab.

# Actor input Schema

## `urls` (type: `array`):

URLs or domains, one per line (the home page is audited for a domain). Each page is fetched once, with no browser. Duplicates are removed.

## Actor input object example

```json
{
  "urls": [
    "https://apify.com",
    "https://example.com",
    "https://wordpress.org/plugins/"
  ]
}
```

# Actor output Schema

## `results` (type: `string`):

One row per page: grade and issues, title, meta description, canonical, robots, headings, links, images, Open Graph and structured data.

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "urls": [
        "https://apify.com",
        "https://example.com",
        "https://wordpress.org/plugins/"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("propped_cloak/seo-audit-checker").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "urls": [
        "https://apify.com",
        "https://example.com",
        "https://wordpress.org/plugins/",
    ] }

# Run the Actor and wait for it to finish
run = client.actor("propped_cloak/seo-audit-checker").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "urls": [
    "https://apify.com",
    "https://example.com",
    "https://wordpress.org/plugins/"
  ]
}' |
apify call propped_cloak/seo-audit-checker --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,propped_cloak/seo-audit-checker"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/6SR3nV9vKnJJdVoA6/builds/0FZIBnqkRYSafa4Xu/openapi.json