# Xiaohongshu Pugongying KOL Data: Creators, Fans, Notes (`qovia/xiaohongshu-pugongying-kol-data`) Actor

RedNote (Xiaohongshu) creator marketplace (Pugongying) data for influencer marketing: creator profiles, overview, note performance, core data, follower profiles and trends, plus note search with follower filters. Pay per section or note.

- **URL**: https://apify.com/qovia/xiaohongshu-pugongying-kol-data.md
- **Developed by:** [Qovia Data](https://apify.com/qovia) (community)
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $50.00 / 1,000 creator sections

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Xiaohongshu Pugongying KOL Data: Creators, Fans, Notes

Influencer-marketing data for RedNote (Xiaohongshu, 小红书) creators from Pugongying (蒲公英), RedNote's official
creator marketplace: reads and engagement, what their notes achieve, and who their followers are. One clean JSON
record per creator, plus note search with follower-count filters.

### What you can get

**Creator data**: pick the sections you need; each is charged once per creator.

| Section | Contents |
|---|---|
| Profile | nickname, followers, likes and saves, location, gender, tags |
| Overview | median reads and engagement, cost per read, follower growth, activity, response rate |
| Note performance | impressions, reads, engagement rate, likes/saves/comments/shares medians, completion |
| Core data | daily impressions, reads and engagement |
| Follower summary | active, engaged, reading and paying followers |
| Follower profile | age, gender, interests, provinces, cities, devices |
| Follower trend | follower growth over time |
| Recent notes | the creator's recent notes with performance |

**Search notes by keyword**: Pugongying's note search, sortable by popularity, impressions, reads, engagement or
creator followers, with minimum and maximum follower filters. **Note details**: a note with its performance data.

### Use cases

- Find RedNote creators for a campaign by searching notes in your category and filtering by follower count.
- Vet a creator's audience (age, gender, cities, interests) before booking.
- Compare cost per read and engagement across creators.
- Feed creator data to an AI agent through Apify's MCP server.

### Input example

```json
{
  "mode": "creators",
  "urls": ["https://www.xiaohongshu.com/user/profile/5f4efa82000000000100717e"],
  "sections": ["profile", "overview", "fansProfile"]
}
```

### Output example

```json
{
  "user_id": "5f4efa82000000000100717e",
  "profile": { "nickname": "_千莫_", "followers": 13568, "likes_and_saves": 127185, "extra": { "location": "四川 成都 金牛区", "gender": "女" } },
  "overview": { "read_median": 63238, "interaction_median": 10717, "picture_read_cost": 0.3237, "fans_30d_growth_pct": 0.7, "response_rate_pct": 41.2 },
  "fansProfile": {
    "ages": [ { "group": "18-24", "share": 0.2383 }, { "group": "25-34", "share": 0.4002 } ],
    "gender": { "male": 0.5779, "female": 0.4221 }
  }
}
```

Sections Pugongying has no data for are listed in `missing` and not charged.

### Pricing

| Item | Price |
|---|---|
| Creator section | $0.05 per creator |
| Note (search result or details) | $0.01 |

For example, profile + overview + follower profile for one creator costs $0.15. Set a maximum cost for a run and
the Actor stops there. On Apify's free plan a run returns up to 10 results, enough to try the Actor; any paid
Apify plan removes the limit.

### Support

Something not working, or missing a field you need? Open an issue on this Actor's **Issues** tab and we'll look into
it. The source platforms change from time to time: when the data service is temporarily unavailable, the run says so
in its status message, and failed lookups are never charged.

### Is this official?

No. This Actor is not affiliated with Xiaohongshu.

# Actor input Schema

## `mode` (type: `string`):

Creator data for given creators, a keyword search of notes, or details of given notes.

## `urls` (type: `array`):

Creator data: RedNote profile or Pugongying creator URLs, or 24-character user IDs. Note details: note URLs or 24-character note IDs.

## `sections` (type: `array`):

Which data to get for each creator. Each section is charged once per creator.

## `keywords` (type: `array`):

One search per keyword. Chinese keywords match far more notes than English ones.

## `sort` (type: `string`):

Order of search results.

## `followersMin` (type: `integer`):

Only notes by creators with at least this many followers.

## `followersMax` (type: `integer`):

Only notes by creators with at most this many followers.

## `maxItems` (type: `integer`):

Notes per keyword.

## Actor input object example

```json
{
  "mode": "creators",
  "urls": [
    "5f4efa82000000000100717e"
  ],
  "sections": [
    "profile",
    "overview"
  ],
  "sort": "hot",
  "maxItems": 100
}
```

# Actor output Schema

## `results` (type: `string`):

One row per creator section or note

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "urls": [
        "5f4efa82000000000100717e"
    ],
    "sections": [
        "profile",
        "overview"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("qovia/xiaohongshu-pugongying-kol-data").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "urls": ["5f4efa82000000000100717e"],
    "sections": [
        "profile",
        "overview",
    ],
}

# Run the Actor and wait for it to finish
run = client.actor("qovia/xiaohongshu-pugongying-kol-data").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "urls": [
    "5f4efa82000000000100717e"
  ],
  "sections": [
    "profile",
    "overview"
  ]
}' |
apify call qovia/xiaohongshu-pugongying-kol-data --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,qovia/xiaohongshu-pugongying-kol-data"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/Xi7647tElhCGJcDUd/builds/tKEH0j2vVvuyPAzfK/openapi.json