# SEO Audit: Meta Tags, Headings, Links, Score (`rakish_bobby_gwr/seo-audit-scraper`) Actor

On-page SEO audit for any URL list or a whole site via its sitemap: title and meta description lengths, H1/H2 structure, canonical, robots noindex, hreflang, Open Graph, JSON-LD types, images without alt, internal and external links, word count, response time, a list of issues and a 0-100 score.

- **URL**: https://apify.com/rakish_bobby_gwr/seo-audit-scraper.md
- **Developed by:** [mustafa kılıç](https://apify.com/rakish_bobby_gwr) (community)
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $2.00 / 1,000 page auditeds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## SEO Audit: Meta Tags, Headings, Links, Score

Run an on-page SEO audit on a list of URLs or a whole website. For every page you get the title and meta description with their lengths, H1/H2 structure, canonical, robots noindex, language, viewport, hreflang, Open Graph, JSON-LD structured data types, images without alt text, internal/external/nofollow links, word count, status code and response time, plus a **list of issues** and a **0-100 score**.

Turn on **Audit the whole sitemap** and give it a site URL: it reads `/sitemap.xml` (including sitemap indexes) and audits up to *Max pages per site* pages. No browser, so it is fast and cheap: five product pages took about 4 seconds in our tests.

### What you can do with it

- **Site audits for clients**: export the issues per page to a spreadsheet in minutes.
- **Monitoring**: schedule weekly runs and catch accidental `noindex`, missing titles or broken pages after deployments.
- **Competitor analysis**: compare titles, descriptions, headings and structured data.
- **Content QA at scale**: thin pages, duplicate or overly long titles, missing alt text.

### Input

```json
{
    "urls": ["https://www.allbirds.com"],
    "crawlSitemap": true,
    "maxPagesPerSite": 200
}
```

### Output

One row per page:

```json
{
    "input": "https://www.allbirds.com",
    "url": "https://www.allbirds.com/products/mens-wool-runners",
    "finalUrl": "https://www.allbirds.com/products/mens-wool-runners",
    "statusCode": 200,
    "redirected": false,
    "responseTimeMs": 522,
    "sizeBytes": 709151,
    "score": 82,
    "issues": [
        "title-too-long",
        "meta-description-too-long",
        "multiple-h1",
        "images-missing-alt"
    ],
    "title": "Allbirds Wool Runners, Men's | Reviews, SIzing Info | Casual Walking, Running Shoes",
    "titleLength": 83,
    "metaDescription": "Allbirds men's Wool Runners, lightweight sneakers in Limited Edition & Classic colors (natural grey upper). FREE shipping & returns, view a size chart. Wool Runners are washable, and constructed from sustainable and recycled materials. Allbirds keep your feet comfy during your everyday adventures.",
    "metaDescriptionLength": 298,
    "metaRobots": null,
    "canonical": "https://www.allbirds.com/products/mens-wool-runners",
    "lang": "en-US",
    "h1": [
        "Men's Wool Runner",
        "Men's Wool Runner",
        "Better Things in a Better Way"
    ],
    "h1Count": 3,
    "h2Count": 25,
    "headings": [
        {
            "level": 3,
            "text": "Men's Shoes"
        },
        {
            "level": 3,
            "text": "Customer Favorites"
        },
        {
            "level": 3,
            "text": "Apparel & Accessories"
        }
    ],
    "wordCount": 15400,
    "imageCount": 62,
    "imagesWithoutAlt": 20,
    "imagesWithoutAltSample": [
        null,
        null
    ],
    "internalLinks": 133,
    "externalLinks": 16,
    "nofollowLinks": 6,
    "openGraph": {
        "title": "Men's Wool Runner - Natural Grey (Light Grey Sole)",
        "description": "The Allbirds Wool Runner is the orginal wool sneaker that started it all. Called the world's most comfortable shoe, it's flexible, supportive, astonishingly soft, and machine washable. The Wool Runner is breathable, lightweight, and can be worn sockless. Best used for walking, cooler weather, and everyday casual wear.",
        "image": "http://www.allbirds.com/cdn/shop/files/Allbirds_WL_RN_SF_PDP_Natural_Grey_LAT.png?v=1751143404",
        "type": "product",
        "url": "https://www.allbirds.com/products/mens-wool-runners"
    },
    "twitterCard": "summary_large_image",
    "structuredDataTypes": [
        "ProductGroup",
        "Brand",
        "Offer",
        "Product",
        "AggregateRating"
    ],
    "hreflang": [
        {
            "lang": "en-US",
            "url": "https://www.allbirds.com/products/mens-wool-runners"
        },
        {
            "lang": "x-default",
            "url": "https://www.allbirds.com/products/mens-wool-runners"
        }
    ],
    "scrapedAt": "2026-11-01T09:46:17+00:00"
}
```

#### Issues and score

The score starts at 100 and loses points for each issue: `http-error` (page not reachable or 4xx/5xx, score 0), `noindex` (30), `missing-title` (20), `missing-h1` and `missing-meta-description` (10 each), `title-too-long` (over 60 characters), `multiple-h1`, `missing-canonical`, `missing-viewport`, `images-missing-alt`, `thin-content` (under 300 words), `slow-response` (over 1.5 s) (5 each), `meta-description-too-long` (over 160) or `too-short` (under 70), `canonical-points-elsewhere`, `missing-lang` (3 each), `missing-open-graph` and `no-structured-data` (2 each).

### Pricing

$2.00 per 1,000 audited pages. Invalid inputs are reported with an `error` field and are not charged. Files listed in sitemaps that are not HTML pages (images, PDFs) are skipped and not charged.

### Limits

- The audit reads the HTML the server returns; content rendered only by JavaScript in the browser is not seen.
- Sites that block bots may answer 403; the page is then reported with `http-error`. Enable a proxy in the input for such sites.

### Feedback

Want another check? Open an issue in the **Issues** tab.

# Actor input Schema

## `urls` (type: `array`):

Pages to audit, one per line. With "Audit the whole sitemap" a site URL audits that site.

## `crawlSitemap` (type: `boolean`):

For each URL, also audit the pages listed in the site's /sitemap.xml (sitemap indexes are followed).

## `maxPagesPerSite` (type: `integer`):

Upper limit of pages audited per site when the sitemap is used.

## `proxyConfiguration` (type: `object`):

Not needed for most sites. Turn on Apify Proxy for sites that rate-limit or block datacenter IPs.

## `maxConcurrency` (type: `integer`):

How many sites are processed in parallel.

## Actor input object example

```json
{
  "urls": [
    "https://apify.com"
  ],
  "crawlSitemap": false,
  "maxPagesPerSite": 100,
  "proxyConfiguration": {
    "useApifyProxy": false
  },
  "maxConcurrency": 5
}
```

# Actor output Schema

## `results` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "urls": [
        "https://apify.com"
    ]
};

// Run the Actor and wait for it to finish
const run = await client.actor("rakish_bobby_gwr/seo-audit-scraper").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "urls": ["https://apify.com"] }

# Run the Actor and wait for it to finish
run = client.actor("rakish_bobby_gwr/seo-audit-scraper").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "urls": [
    "https://apify.com"
  ]
}' |
apify call rakish_bobby_gwr/seo-audit-scraper --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,rakish_bobby_gwr/seo-audit-scraper"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/vetGbRPTzndmiUfoJ/builds/aRMZZrDpTdDtR7YmH/openapi.json