# Brand Mentions - Who Is Actually Talking About You (`reapx/branded-mention-tracker`) Actor

Find out who is talking about your brand while it is happening. Every mention, the handle behind it, whether it is praise or a problem, and how much of the conversation is actually yours.

- **URL**: https://apify.com/reapx/branded-mention-tracker.md
- **Developed by:** [Tarek Etman](https://apify.com/reapx) (community)
- **Categories:** For creators, Social media, Marketing
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

$0.63 / 1,000 brand mention item collecteds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are web data automations that power AI and operations. They run on the Apify platform to scrape websites, process data, connect APIs, and automate workflows.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

- **AI agents and MCP clients** — the [Apify MCP server](https://docs.apify.com/integrations/mcp.md) at `https://mcp.apify.com` (remote, streamable HTTP, OAuth on first use).
- **Agentic workflows and local Actor development** — [Agent Skills](https://apify.com/.well-known/agent-skills/index.json) with the [Apify CLI](https://docs.apify.com/cli/docs.md): `npm install -g apify-cli`, then `apify login`.
- **JavaScript/TypeScript projects** — the official [JS/TS client](https://docs.apify.com/api/client/js/docs.md): `npm install apify-client`.
- **Python projects** — the official [Python client](https://docs.apify.com/api/client/python/docs.md): `pip install apify-client`.
- **Any other language** — the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).

# README

![reapX - the record of what changed](https://reapx.dev/reapx.gif)

## Brand Mention Tracker - Who Is Posting About You

> *"Somebody with 200,000 followers posted about us and we found out from a customer."*

Mentions surface once and scroll away, and nobody on your team is watching the feed at the moment it matters. When creators or high-reach accounts post about a brand without tagging the handle directly, marketing teams miss high-converting engagement windows.

Track daily mention volume, major accounts driving posts, and category share of voice before the momentum dies.

### ⬇️ Input

The actor accepts a JSON configuration object specifying the target brand name or keyword.

| Field | Type | Required | Description | Default |
|---|---|---|---|---|
| `brandName` | String | Yes | Brand name (e.g. `nike`) or keyword to track. | `"nike"` |
| `maxMentions` | Integer | Yes | Maximum number of recent brand mentions to collect (1 to 100). | `20` |
| `proxyConfiguration` | Object | No | Proxy settings for request routing. By default uses Apify Proxy. | `{"useApifyProxy": true}` |

#### Input Example

```json
{
  "brandName": "nike",
  "maxMentions": 20
}
```

### ⬆️ Output

Mention records are saved to the default dataset with sentiment indicators and permanent mention keys.

| Field | Type | Description |
|---|---|---|
| `mentionId` | String | Permanent brand mention identifier string (e.g. `"mention_nike_101"`). Stable per-row key. |
| `brandName` | String | Tracked brand name or keyword. |
| `authorHandle` | String | Social media handle of the authoring account. |
| `authorFollowerCount` | Integer | Follower count of the mentioning author. |
| `platform` | String | Platform origin (`"instagram"`, `"tiktok"`, `"youtube"`, `"x"`). |
| `postUrl` | String | Canonical URL of the post containing the brand mention. |
| `mentionText` | String | Full post text or excerpt containing the brand mention. |
| `mentionsPerDay` | Integer | Calculated daily mention rate for the brand. |
| `sentimentMix` | String | Sentiment classification (`"positive"`, `"neutral"`, `"negative"`). |
| `shareOfVoice` | Number | Percentage share of category mentions. |
| `postedAt` | String | ISO 8601 publication timestamp of the post. |
| `scrapedAt` | String | ISO 8601 timestamp of data collection. |

#### Worked Output Example

```json
{
  "mentionId": "mention_nike_101",
  "brandName": "nike",
  "authorHandle": "tech_reviewer",
  "authorFollowerCount": 210000,
  "platform": "youtube",
  "postUrl": "https://www.youtube.com/watch?v=sample123",
  "mentionText": "Reviewing the new apparel release from Nike this week.",
  "mentionsPerDay": 45,
  "sentimentMix": "positive",
  "shareOfVoice": 42.5,
  "postedAt": "2026-08-04T18:00:00.000Z",
  "scrapedAt": "2026-08-05T17:20:00.000Z"
}
```

### How it works

1. **Mention Search Execution:** Searches social media data streams for specified brand keywords and handle tags.
2. **Author & Reach Analysis:** Extracts author follower metrics to quantify reach impact.
3. **Sentiment & Share Calculation:** Computes sentiment mix and category share of voice percentages.
4. **Structured Output Storage:** Emits completed records with permanent `mentionId` keys to the default dataset.

### ❓ FAQ

##### How is sentiment evaluated?

Mention text is parsed against sentiment classification models to categorize posts into positive, neutral, or negative sentiment mix.

##### Does this actor require residential proxies?

By default, the actor utilizes Apify Proxy to manage IP rotation and maintain continuous uptime.

### 💬 Your feedback

For custom keyword rulesets, category share calculations, or dataset inquiries, contact reapx at reapxdev@proton.me.

***

Unofficial - not affiliated with any social network. Collects only data visible without logging in. reapx · reapx.dev · reapxdev@proton.me

# Actor input Schema

## `brandName` (type: `string`):

The brand or product name people would actually type - <code>gymshark</code>, not <code>Gymshark Ltd</code>. Nicknames and misspellings find posts the official name misses.

## `maxMentions` (type: `integer`):

How many of the most recent mentions come back. Ask for more when you are building a report and want the full week, not just today.

## `proxyConfiguration` (type: `object`):

How the run reaches the platform. The default is already the route that works for this source, so leave it alone unless you have a reason to change it.

## Actor input object example

```json
{
  "brandName": "apple",
  "maxMentions": 20,
  "proxyConfiguration": {
    "useApifyProxy": true,
    "apifyProxyGroups": [
      "RESIDENTIAL"
    ]
  }
}
```

# Actor output Schema

## `items` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "brandName": "apple",
    "proxyConfiguration": {
        "useApifyProxy": true,
        "apifyProxyGroups": [
            "RESIDENTIAL"
        ]
    }
};

// Run the Actor and wait for it to finish
const run = await client.actor("reapx/branded-mention-tracker").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "brandName": "apple",
    "proxyConfiguration": {
        "useApifyProxy": True,
        "apifyProxyGroups": ["RESIDENTIAL"],
    },
}

# Run the Actor and wait for it to finish
run = client.actor("reapx/branded-mention-tracker").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "brandName": "apple",
  "proxyConfiguration": {
    "useApifyProxy": true,
    "apifyProxyGroups": [
      "RESIDENTIAL"
    ]
  }
}' |
apify call reapx/branded-mention-tracker --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=reapx/branded-mention-tracker",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/MqR3xNYktTFGL8J9m/builds/o315xFETUwD5yiK9m/openapi.json