# B2B Sales Lead Engine (`reflective_plagioclase/b2b-sales-engine`) Actor

- **URL**: https://apify.com/reflective\_plagioclase/b2b-sales-engine.md
- **Developed by:** [Matt](https://apify.com/reflective_plagioclase) (community)
- **Categories:** Lead generation, Business, Automation
- **Stats:** 2 total users, 0 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

from $4.50 / 1,000 lead generateds

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event

## What's an Apify Actor?

Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.
Actors are written with capital "A".

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.
The best way to integrate Actors is as follows.

In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md):

```bash
npm install apify-client
```

In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md):

```bash
pip install apify-client
```

In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md):

````bash
# MacOS / Linux
curl -fsSL https://apify.com/install-cli.sh | bash
# Windows
irm https://apify.com/install-cli.ps1 | iex
```bash

In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md).

If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md).

For usage examples, see the [API](#api) section below.

For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt).


# README

## B2B Sales Lead Engine — End-to-End Pipeline

**Generate qualified B2B leads in minutes.** This actor runs a complete 5-phase pipeline: company discovery → website analysis → contact extraction → lead scoring → CRM-ready export.

Perfect for sales teams, recruiters, and business developers who need structured lead lists without manually researching each prospect.

### How It Works

The pipeline executes five phases automatically:

1. **Company Discovery** — Searches DuckDuckGo Lite and LinkedIn for companies matching your industry, location, and keywords
2. **Website Analysis** — Scrapes each company's homepage, about page, and contact page for metadata, description, tech stack, and team size
3. **Contact Extraction** — Finds emails (classified as named, info, sales, support, or jobs), phone numbers, and social media links (LinkedIn, Twitter, Facebook, Instagram, GitHub)
4. **Lead Scoring** — Scores each lead 1–100 based on data completeness, contact quality, and enrichment depth. Labeled HIGH / MEDIUM / LOW confidence
5. **CRM Export** — Output includes pre-mapped fields for HubSpot and Salesforce

### Input Parameters

| Parameter | Type | Required | Description |
|-----------|------|----------|-------------|
| `targetIndustry` | string | ✅ | Industry to target (e.g., "SaaS", "manufacturing", "healthcare") |
| `targetLocation` | string | ✅ | Geographic area (e.g., "New York", "Berlin", "remote") |
| `targetKeywords` | string | — | Extra keywords to refine the search |
| `maxLeads` | integer | — | Max leads to generate (default: 50, max: 500) |
| `includeEmails` | boolean | — | Extract email addresses from company websites (default: true) |
| `includePhones` | boolean | — | Extract phone numbers (default: true) |
| `includeSocialMedia` | boolean | — | Extract social media profile links (default: true) |
| `proxy` | object | — | Proxy configuration (default: Apify proxy) |

### Output Example

Each lead is a structured JSON object:

```json
{
  "company_name": "Acme Corp",
  "domain": "acme.com",
  "linkedin_url": "https://linkedin.com/company/acme",
  "industry": "SaaS",
  "description": "Acme Corp provides cloud-based project management...",
  "location": "San Francisco",
  "team_size": "50-200",
  "emails": [
    {"address": "john@acme.com", "type": "named", "context": "/about"},
    {"address": "sales@acme.com", "type": "sales", "context": "/contact"}
  ],
  "phones": ["+1-555-0123"],
  "social_links": {"linkedin": "...", "twitter": "..."},
  "tech_stack": ["React", "AWS", "Stripe"],
  "lead_score": 85,
  "lead_confidence": "HIGH",
  "_hubspot_fields": {"company": "Acme Corp", "website": "acme.com", ...},
  "_salesforce_fields": {"Name": "Acme Corp", "Website": "acme.com", ...}
}
````

### Use Cases

- **Sales prospecting** — Build targeted account lists for outbound campaigns
- **Market research** — Profile competitors or identify companies in a new market
- **Event prep** — Generate attendee / sponsor lists for conferences
- **Partnership sourcing** — Find integration partners by tech stack and industry
- **Recruiting** — Identify companies hiring specific roles in a region

### Pricing

Pay-per-event: **$0.0045 per lead generated** ($4.50 per 1,000 leads). You only pay for leads that are successfully generated and pushed to the output dataset.

### Tips

- Be specific with industry + location for best results (e.g., "SaaS" + "Berlin" yields more targeted leads than broad terms)
- Use `targetKeywords` to filter by tech stack ("React"), business model ("B2B"), or company stage ("Series A")
- Leads with named contacts (email names, not info@) score higher automatically
- The output includes `_hubspot_fields` and `_salesforce_fields` — ready for direct CRM import

# Actor input Schema

## `targetIndustry` (type: `string`):

Industry to find companies in (e.g., 'SaaS', 'manufacturing', 'healthcare')

## `targetLocation` (type: `string`):

Location to search (e.g., 'New York', 'Berlin', 'remote')

## `targetKeywords` (type: `string`):

Extra keywords to refine search (optional)

## `maxLeads` (type: `integer`):

Maximum number of leads to generate

## `includeEmails` (type: `boolean`):

Extract email addresses from company websites

## `includePhones` (type: `boolean`):

Extract phone numbers from company websites

## `includeSocialMedia` (type: `boolean`):

Extract social media profile links

## `verifyEmails` (type: `boolean`):

Perform basic email domain verification

## `proxy` (type: `object`):

Proxy settings for scraping

## Actor input object example

```json
{
  "targetIndustry": "SaaS",
  "targetLocation": "New York",
  "maxLeads": 50,
  "includeEmails": true,
  "includePhones": true,
  "includeSocialMedia": true,
  "verifyEmails": false,
  "proxy": {
    "useApifyProxy": true
  }
}
```

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "targetIndustry": "SaaS",
    "targetLocation": "New York",
    "targetKeywords": ""
};

// Run the Actor and wait for it to finish
const run = await client.actor("reflective_plagioclase/b2b-sales-engine").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = {
    "targetIndustry": "SaaS",
    "targetLocation": "New York",
    "targetKeywords": "",
}

# Run the Actor and wait for it to finish
run = client.actor("reflective_plagioclase/b2b-sales-engine").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"])
for item in client.dataset(run["defaultDatasetId"]).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "targetIndustry": "SaaS",
  "targetLocation": "New York",
  "targetKeywords": ""
}' |
apify call reflective_plagioclase/b2b-sales-engine --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.apify.com/?tools=reflective_plagioclase/b2b-sales-engine",
                "--header",
                "Authorization: Bearer <YOUR_API_TOKEN>"
            ]
        }
    }
}

```

## OpenAPI specification

```json
{
    "openapi": "3.0.1",
    "info": {
        "title": "B2B Sales Lead Engine",
        "version": "0.1",
        "x-build-id": "mQRW8Ji0OUoQCZGfN"
    },
    "servers": [
        {
            "url": "https://api.apify.com/v2"
        }
    ],
    "paths": {
        "/acts/reflective_plagioclase~b2b-sales-engine/run-sync-get-dataset-items": {
            "post": {
                "operationId": "run-sync-get-dataset-items-reflective_plagioclase-b2b-sales-engine",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        },
        "/acts/reflective_plagioclase~b2b-sales-engine/runs": {
            "post": {
                "operationId": "runs-sync-reflective_plagioclase-b2b-sales-engine",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor and returns information about the initiated run in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK",
                        "content": {
                            "application/json": {
                                "schema": {
                                    "$ref": "#/components/schemas/runsResponseSchema"
                                }
                            }
                        }
                    }
                }
            }
        },
        "/acts/reflective_plagioclase~b2b-sales-engine/run-sync": {
            "post": {
                "operationId": "run-sync-reflective_plagioclase-b2b-sales-engine",
                "x-openai-isConsequential": false,
                "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.",
                "tags": [
                    "Run Actor"
                ],
                "requestBody": {
                    "required": true,
                    "content": {
                        "application/json": {
                            "schema": {
                                "$ref": "#/components/schemas/inputSchema"
                            }
                        }
                    }
                },
                "parameters": [
                    {
                        "name": "token",
                        "in": "query",
                        "required": true,
                        "schema": {
                            "type": "string"
                        },
                        "description": "Enter your Apify token here"
                    }
                ],
                "responses": {
                    "200": {
                        "description": "OK"
                    }
                }
            }
        }
    },
    "components": {
        "schemas": {
            "inputSchema": {
                "type": "object",
                "required": [
                    "targetIndustry",
                    "targetLocation"
                ],
                "properties": {
                    "targetIndustry": {
                        "title": "Target Industry",
                        "type": "string",
                        "description": "Industry to find companies in (e.g., 'SaaS', 'manufacturing', 'healthcare')"
                    },
                    "targetLocation": {
                        "title": "Target Location",
                        "type": "string",
                        "description": "Location to search (e.g., 'New York', 'Berlin', 'remote')"
                    },
                    "targetKeywords": {
                        "title": "Additional Keywords",
                        "type": "string",
                        "description": "Extra keywords to refine search (optional)"
                    },
                    "maxLeads": {
                        "title": "Max Leads",
                        "minimum": 1,
                        "maximum": 500,
                        "type": "integer",
                        "description": "Maximum number of leads to generate",
                        "default": 50
                    },
                    "includeEmails": {
                        "title": "Include Emails",
                        "type": "boolean",
                        "description": "Extract email addresses from company websites",
                        "default": true
                    },
                    "includePhones": {
                        "title": "Include Phone Numbers",
                        "type": "boolean",
                        "description": "Extract phone numbers from company websites",
                        "default": true
                    },
                    "includeSocialMedia": {
                        "title": "Include Social Media",
                        "type": "boolean",
                        "description": "Extract social media profile links",
                        "default": true
                    },
                    "verifyEmails": {
                        "title": "Verify Email Domains",
                        "type": "boolean",
                        "description": "Perform basic email domain verification",
                        "default": false
                    },
                    "proxy": {
                        "title": "Proxy configuration",
                        "type": "object",
                        "description": "Proxy settings for scraping",
                        "default": {
                            "useApifyProxy": true
                        }
                    }
                }
            },
            "runsResponseSchema": {
                "type": "object",
                "properties": {
                    "data": {
                        "type": "object",
                        "properties": {
                            "id": {
                                "type": "string"
                            },
                            "actId": {
                                "type": "string"
                            },
                            "userId": {
                                "type": "string"
                            },
                            "startedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "finishedAt": {
                                "type": "string",
                                "format": "date-time",
                                "example": "2025-01-08T00:00:00.000Z"
                            },
                            "status": {
                                "type": "string",
                                "example": "READY"
                            },
                            "meta": {
                                "type": "object",
                                "properties": {
                                    "origin": {
                                        "type": "string",
                                        "example": "API"
                                    },
                                    "userAgent": {
                                        "type": "string"
                                    }
                                }
                            },
                            "stats": {
                                "type": "object",
                                "properties": {
                                    "inputBodyLen": {
                                        "type": "integer",
                                        "example": 2000
                                    },
                                    "rebootCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "restartCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "resurrectCount": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "computeUnits": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "options": {
                                "type": "object",
                                "properties": {
                                    "build": {
                                        "type": "string",
                                        "example": "latest"
                                    },
                                    "timeoutSecs": {
                                        "type": "integer",
                                        "example": 300
                                    },
                                    "memoryMbytes": {
                                        "type": "integer",
                                        "example": 1024
                                    },
                                    "diskMbytes": {
                                        "type": "integer",
                                        "example": 2048
                                    }
                                }
                            },
                            "buildId": {
                                "type": "string"
                            },
                            "defaultKeyValueStoreId": {
                                "type": "string"
                            },
                            "defaultDatasetId": {
                                "type": "string"
                            },
                            "defaultRequestQueueId": {
                                "type": "string"
                            },
                            "buildNumber": {
                                "type": "string",
                                "example": "1.0.0"
                            },
                            "containerUrl": {
                                "type": "string"
                            },
                            "usage": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "integer",
                                        "example": 1
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            },
                            "usageTotalUsd": {
                                "type": "number",
                                "example": 0.00005
                            },
                            "usageUsd": {
                                "type": "object",
                                "properties": {
                                    "ACTOR_COMPUTE_UNITS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATASET_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "KEY_VALUE_STORE_WRITES": {
                                        "type": "number",
                                        "example": 0.00005
                                    },
                                    "KEY_VALUE_STORE_LISTS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_READS": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "REQUEST_QUEUE_WRITES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_INTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "DATA_TRANSFER_EXTERNAL_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_RESIDENTIAL_TRANSFER_GBYTES": {
                                        "type": "integer",
                                        "example": 0
                                    },
                                    "PROXY_SERPS": {
                                        "type": "integer",
                                        "example": 0
                                    }
                                }
                            }
                        }
                    }
                }
            }
        }
    }
}
```
