# Website Conversion & SEO Opportunity Scanner (`rustic_soybean/website-opportunity-scanner`) Actor

Run a website conversion audit and basic SEO audit to find lead-capture, contact, trust, page-structure, and sales-friction opportunities with a ranked action list.

- **URL**: https://apify.com/rustic_soybean/website-opportunity-scanner.md
- **Developed by:** [Chris Johnson](https://apify.com/rustic_soybean) (community)
- **Categories:** Developer tools
- **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks
- **User rating**: No ratings yet

## Pricing

$15.00 / 1,000 completed website analyses

This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events.

Learn more: https://docs.apify.com/actors/running/actors-in-store.md#pay-per-event

## What's an Apify Actor?

An Actor is a serverless cloud program that runs on the Apify platform. It has two run modes.
In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours,
and optionally produces a well-defined JSON output, datasets with results, or files in key-value store.
In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server.

Apify vocabulary and the platform model are defined once, in the agent quickstart at https://apify.com/agents.md.

## How to integrate an Actor?

If asked about integration, you help developers integrate Actors into their projects.
You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready.

Do not guess an integration path. Every one of them is in the agent quickstart at https://apify.com/agents.md: the Apify MCP server, Agent Skills with the Apify CLI, the JavaScript and Python clients, the REST API, and the account-free path for an agent with no human to sign in. It also carries the rule on stating cost before the first paid run.

For examples already wired to this Actor's own input schema, see the [API](#api) section below.

Each client library has reference documentation the quickstart does not restate: [JavaScript/TypeScript](https://docs.apify.com/api/client/js/docs.md) (`npm install apify-client`) and [Python](https://docs.apify.com/api/client/python/docs.md) (`pip install apify-client`).

# README

## Website Conversion & SEO Opportunity Scanner

Run a website conversion audit and basic SEO audit to find lead-capture, contact, trust, page-structure, and sales-friction opportunities with a ranked action list.

This Actor is built for **website owners, agencies, consultants, marketers, and AI agents evaluating public websites**. Give it a public website and it crawls up to 8 same-site pages, then turns visible website signals into a structured opportunity score, issues, strengths, detected signals, and actionable recommendations. It is useful for one-off audits, prospect research, recurring quality checks, and API/AI-agent workflows that need machine-readable website observations.

### What this website conversion, lead capture, and SEO opportunity audit checks

The Actor looks for the conversion calls to action that matter to this use case, core decision information, niche-specific trust signals, visible phone/email contact paths, HTTPS, HTTP errors, missing page titles, missing meta descriptions, and missing H1 headings. Higher scores mean more visible improvement opportunity; they are not a guarantee of revenue or search ranking.

### Common use cases

- prioritize conversion improvements before a redesign
- screen prospect websites for visible sales friction
- audit a landing site before an SEO or CRO engagement
- turn a public website into structured issues and recommendations

### Search intent and related jobs

People commonly use this type of Actor for:

- website audit
- conversion audit
- SEO audit
- website optimization
- CRO
- lead generation website audit
- website issues

### Input

- **url** — public HTTP/HTTPS website to audit.
- **maxPages** — 1-8 same-site pages, default 5. Use a small value for inexpensive sampling and a larger value when important conversion pages sit deeper in the site.

### Output

The default dataset contains a structured item with the website URL, audit focus, score, severity level, pages scanned, issues, strengths, recommendations, detected calls to action, decision-information signals, trust signals, contact signals, and scan timestamp. Export the dataset as JSON/CSV or consume it through the Apify API.

### API, automation, and AI-agent use

The structured dataset makes the Actor suitable for scheduled audits, CRM or prospect-enrichment workflows, agency research, and AI agents that need a compact website-quality signal instead of raw HTML. Run it through Apify Console, API/OpenAPI, schedules, webhooks, or supported integrations.

### Limits and responsible use

The Actor reads only public HTTP/HTTPS pages, limits the crawl to the supplied site, caps the number of pages, and uses request timeouts. It does not log into websites or bypass access controls. Results are heuristic observations from visible site content, so review important decisions manually.

# Actor input Schema

## `url` (type: `string`):

Public HTTP or HTTPS website to audit for website conversion, lead capture, and SEO opportunity.

## `maxPages` (type: `integer`):

Maximum number of same-site public pages to inspect. Use a smaller value for a quick sample and up to 8 for broader coverage.

## Actor input object example

```json
{
  "url": "https://example.com",
  "maxPages": 5
}
```

# Actor output Schema

## `results` (type: `string`):

No description

# API

You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup.

## JavaScript example

```javascript
import { ApifyClient } from 'apify-client';

// Initialize the ApifyClient with your Apify API token
// Replace the '<YOUR_API_TOKEN>' with your token
const client = new ApifyClient({
    token: '<YOUR_API_TOKEN>',
});

// Prepare Actor input
const input = {
    "url": "https://example.com"
};

// Run the Actor and wait for it to finish
const run = await client.actor("rustic_soybean/website-opportunity-scanner").call(input);

// Fetch and print Actor results from the run's dataset (if any)
console.log('Results from dataset');
console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`);
const { items } = await client.dataset(run.defaultDatasetId).listItems();
items.forEach((item) => {
    console.dir(item);
});

// 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs

```

## Python example

```python
from apify_client import ApifyClient

# Initialize the ApifyClient with your Apify API token
# Replace '<YOUR_API_TOKEN>' with your token.
client = ApifyClient("<YOUR_API_TOKEN>")

# Prepare the Actor input
run_input = { "url": "https://example.com" }

# Run the Actor and wait for it to finish
run = client.actor("rustic_soybean/website-opportunity-scanner").call(run_input=run_input)

# Fetch and print Actor results from the run's dataset (if there are any)
print(f"💾 Check your data here: https://console.apify.com/storage/datasets/{run.default_dataset_id}")
for item in client.dataset(run.default_dataset_id).iterate_items():
    print(item)

# 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start

```

## CLI example

```bash
echo '{
  "url": "https://example.com"
}' |
apify call rustic_soybean/website-opportunity-scanner --silent --output-dataset

```

## MCP server setup

```json
{
    "mcpServers": {
        "apify": {
            "type": "http",
            "url": "https://mcp.apify.com/?tools=fetch-actor-details,rustic_soybean/website-opportunity-scanner"
        }
    }
}
```

The hosted server signs you in with OAuth on first connect, so no API token belongs in this config. Clients without OAuth support can send an `Authorization: Bearer <APIFY_API_TOKEN>` header instead, using a token from API & Integrations in Apify Console (https://console.apify.com/settings/integrations).

## OpenAPI specification

Download the OpenAPI definition: https://api.apify.com/v2/actors/5u797wTbhVVXhRTN6/builds/EzDO9T3Ghlqx9y7IB/openapi.json