# Shopify Store Audit & Tech-Stack Lead Scorer (`scrapebench/shopify-store-intel`) Actor Audit any Shopify store — installed apps, theme, pricing & catalog signals, and tech-stack gaps. Bulk-score a prospect list and monitor stores for app installs/removals. - **URL**: https://apify.com/scrapebench/shopify-store-intel.md - **Developed by:** [ScrapeBench](https://apify.com/scrapebench) (community) - **Categories:** E-commerce, Lead generation - **Stats:** 15 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks - **User rating**: No ratings yet ## Pricing $0.01 / store audited This Actor is paid per event. You are not charged for the Apify platform usage, but only a fixed price for specific events. Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-event ## What's an Apify Actor? Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases. In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours, and optionally produces a well-defined JSON output, datasets with results, or files in key-value store. In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server. Actors are written with capital "A". ## How to integrate an Actor? If asked about integration, you help developers integrate Actors into their projects. You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready. The best way to integrate Actors is as follows. In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js/docs.md): ```bash npm install apify-client ``` In Python projects, use official [Python client library](https://docs.apify.com/api/client/python/docs.md): ```bash pip install apify-client ``` In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md): ````bash # MacOS / Linux curl -fsSL https://apify.com/install-cli.sh | bash # Windows irm https://apify.com/install-cli.ps1 | iex ```bash In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/integrations/mcp.md). If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md). For usage examples, see the [API](#api) section below. For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt). # README ## Shopify Store Audit & Tech-Stack Lead Scorer ### Pain points - You can't tell what apps, theme, or tech a Shopify store runs just by looking at it. - Qualifying a list of Shopify prospects by hand — which ones lack your app's category — is slow. - Checking back later to see if a store added or dropped an app means re-auditing manually. ### What we solve - Audit any Shopify store's installed apps, theme, and pricing/catalog signals from its public storefront. - Flags the tech-stack gaps (missing app categories) plus a lead-match score against your criteria. - Bulk-score a whole prospect list in one run, export-ready for your CRM. - Run on a schedule to get alerted when stores install/remove apps or ramp their catalog. ### Summary Turn a list of Shopify store domains into qualified, scored leads. For each store you get the detected apps (reviews, email, search, upsell, loyalty, subscription, chat), theme, and catalog/pricing signals — plus the tech-stack GAPS (which app categories are missing) and a lead-match flag against your criteria. Run it on a schedule and it also reports what changed since last time (apps added/removed, product-count delta) — turning competitor and prospect monitoring into a set-and-forget task. Built for app vendors and agencies prospecting Shopify merchants. ### Who it's for - Shopify app vendors prospecting merchants who lack their category - Agencies doing Shopify lead-gen and tech-stack audits - Competitive-intelligence and e-commerce analysts - Sales teams enriching a list of Shopify domains ### How to use Set the input, run the actor, and collect results from the run's dataset (export to JSON/CSV/Excel, or pull via the Apify API). Example input: ```json { "domains": [ "allbirds.com", "colourpop.com" ], "targetGaps": [ "reviews" ], "compareToPrevious": true } ```` See **Inputs** below for every available field. ### What you get One row per record: | Field | Description | |---|---| | `domain` | Store domain audited | | `is_shopify` | Whether the domain is a confirmed Shopify store | | `detected_apps` | Installed apps detected from the storefront ({name, category}) | | `app_categories` | Categories of detected apps | | `missing_categories` | App categories with NO detected app — the prospecting gaps | | `matches_criteria` | True when all your target-gap categories are missing (a lead) | | `has_reviews_app / has_search_app / …` | Per-category presence flags (reviews, email, search, upsell, loyalty, subscription, chat) | | `theme_name` | Storefront theme name | | `product_count` | Product count (caps at maxProductsPerStore) | | `price_min / price_max` | Variant price range | | `currency` | Store currency (ISO code) | | `discount_rate` | Fraction of products with a compare-at markdown | | `new_products_30d` | Products created in the last 30 days (catalog velocity) | | `shopify_plus` | Best-effort Shopify Plus signal | | `products_json_accessible` | Whether /products.json was readable (else counts via sitemap) | | `apps_added / apps_removed` | Apps installed/removed since the previous run (monitoring) | | `product_count_delta` | Product-count change since the previous run | | `first_seen` | True on the first run for this domain | | `source_url` | The store URL | Sample: ```json { "domain": "allbirds.com", "is_shopify": true, "detection_signals": [ "cdn.shopify.com", "Shopify.theme" ], "shopify_plus": false, "theme_name": "Dawn", "detected_apps": [ { "name": "Yotpo", "category": "reviews" }, { "name": "Klaviyo", "category": "email" } ], "app_categories": [ "email", "reviews" ], "has_reviews_app": true, "has_email_app": true, "has_search_app": false, "missing_categories": [ "search", "upsell", "loyalty", "subscription", "chat" ], "matches_criteria": false, "product_count": 629, "price_min": 18.0, "price_max": 160.0, "currency": "USD", "discount_rate": 0.12, "new_products_30d": 7, "products_json_accessible": true, "first_seen": false, "apps_added": [ "Klaviyo" ], "apps_removed": [], "product_count_delta": 12, "source_url": "https://allbirds.com" } ``` ### Inputs | Field | Required | Type | Default | Description | |---|---|---|---|---| | `domains` | yes | array | `["allbirds.com"]` | Shopify store domains or URLs to audit, e.g. 'allbirds.com'. Paste a list to bulk-audit a prospect list. We audit the domains you provide (we don't discover stores). | | `targetGaps` | no | array | — | App categories that should be MISSING for a store to count as a lead — sets 'matches\_criteria'. E.g. a reviews-app vendor sets \['reviews']. Categories: reviews, email, search, upsell, loyalty, subscription, chat. | | `includeProducts` | no | boolean | `false` | When off (default), return store signals only (fast, cheap — the lead-gen need). Turn on to also include the (slimmed) product catalog. | | `compareToPrevious` | no | boolean | `true` | When on (default), diff each store against the previous run and report what changed — apps added/removed and product-count delta. Run on a schedule to track stores over time. | | `maxProductsPerStore` | no | integer | `1000` | Cap on products sampled per store (bounds cost). Product count caps here for very large stores. | | `proxyConfiguration` | no | object | `{"useApifyProxy": false}` | Optional. Shopify storefronts are usually reachable directly; enable a proxy (e.g. residential) only if a store is blocked. | ### Pricing (Pay Per Event) You pay per result (`dataset-item`) — **no charge for empty runs**. Example: **1000 Shopify stores audited** at *$0.01/result* ≈ **$10.00**. You're only charged for confirmed Shopify stores — non-Shopify or unreachable domains are free. Apify platform usage (compute) is billed separately per your plan. ### Use cases - App-vendor prospecting — find Shopify stores missing your app's category (e.g. no reviews app) and treat them as warm leads. - Agency lead-gen — bulk-audit a prospect list, score by tech-stack gaps and store size, and export to your CRM. - Competitor monitoring — run weekly to catch when stores install or remove apps, or ramp their catalog. - Domain enrichment — add apps, theme, and catalog signals to stores you already have. ### Why this actor - Reads the public storefront — no app install and no merchant permission needed. - Detects apps + theme AND flags the gaps (missing categories) for warm-lead scoring. - Bulk-score a whole domain list in one run; pay per store (non-Shopify domains are free). ### Limitations & updates Storefront (public) data only — never returns real inventory counts, sales, revenue, orders, traffic, or customers (those are Admin-API-only). It audits the domains you provide; it does not discover stores across Shopify. ~10–15% of stores disable /products.json (counts fall back to the sitemap). App detection is best-effort from storefront markers and is kept current via the self-healer. Some stores sit behind bot protection — enable the residential proxy toggle if a run is blocked. ### FAQ **How do you detect a store's apps?** From public storefront markers (scripts, theme, DOM signatures). No app install or merchant access is needed. **What can't it see?** Storefront-only data — never real inventory counts, sales, revenue, orders, or traffic (those are Admin-API-only). **How am I charged?** Pay-per-store audited. Non-Shopify or unreachable domains are free. **Can it monitor changes over time?** Yes — run on a schedule and it reports apps added/removed and the product-count delta since the last run. **How accurate is app detection?** Best-effort from storefront markers, kept current via our self-healer; some apps load server-side and can be missed. **Some stores won't load?** A few sit behind bot protection — enable the residential proxy toggle if a run is blocked. ### Which actor to choose Part of the same Shopify suite — pick the one that fits your goal: - **Shopify Price & Stock Change Tracker** — You want to monitor a Shopify store over time — price moves, back-in/out-of-stock flips, products added or removed. - **Shopify Store Audit & Tech-Stack Lead Scorer** *(this actor)* — You want to audit or lead-score a Shopify store — installed apps, theme, and tech-stack gaps. ### Guides & use cases Written up on **[scrapebench.dev](https://scrapebench.dev)** — the bench that runs and verifies this actor against the live source every night: - **How-to:** [How to run Shopify Store Audit & Tech-Stack Lead Scorer](https://scrapebench.dev/guides/how-to-shopify-store-intel/) - **Use case:** [Audit a Competitor's Shopify Tech Stack](https://scrapebench.dev/use-cases/audit-competitor-shopify-tech-stack/) - **Use case:** [Detect a Shopify Store's Apps & Theme](https://scrapebench.dev/use-cases/detect-shopify-apps-and-theme/) - **Use case:** [Find Shopify Stores Missing a Reviews App](https://scrapebench.dev/use-cases/find-shopify-stores-missing-reviews-app/) More actors, coverage and nightly verification results: **[scrapebench.dev](https://scrapebench.dev)** # Actor input Schema ## `domains` (type: `array`): Shopify store domains or URLs to audit, e.g. 'allbirds.com'. Paste a list to bulk-audit a prospect list. We audit the domains you provide (we don't discover stores). ## `targetGaps` (type: `array`): App categories that should be MISSING for a store to count as a lead — sets 'matches\_criteria'. E.g. a reviews-app vendor sets \['reviews']. Categories: reviews, email, search, upsell, loyalty, subscription, chat. ## `includeProducts` (type: `boolean`): When off (default), return store signals only (fast, cheap — the lead-gen need). Turn on to also include the (slimmed) product catalog. ## `compareToPrevious` (type: `boolean`): When on (default), diff each store against the previous run and report what changed — apps added/removed and product-count delta. Run on a schedule to track stores over time. ## `maxProductsPerStore` (type: `integer`): Cap on products sampled per store (bounds cost). Product count caps here for very large stores. ## `proxyConfiguration` (type: `object`): Runs through Apify Proxy by default. Many Shopify storefronts block Apify's platform IPs, which makes a live store look unreachable; the proxy's datacenter pool is not blocked. Switch to RESIDENTIAL if a specific store still refuses. ## Actor input object example ```json { "domains": [ "allbirds.com", "colourpop.com" ], "targetGaps": [ "reviews" ], "includeProducts": false, "compareToPrevious": true, "maxProductsPerStore": 1000, "proxyConfiguration": { "useApifyProxy": true } } ``` # Actor output Schema ## `audits` (type: `string`): Per-store intelligence: detected apps, gap flags, pricing/catalog signals, and changes since the last run. # API You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup. ## JavaScript example ```javascript import { ApifyClient } from 'apify-client'; // Initialize the ApifyClient with your Apify API token // Replace the '' with your token const client = new ApifyClient({ token: '', }); // Prepare Actor input const input = { "domains": [ "allbirds.com" ] }; // Run the Actor and wait for it to finish const run = await client.actor("scrapebench/shopify-store-intel").call(input); // Fetch and print Actor results from the run's dataset (if any) console.log('Results from dataset'); console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`); const { items } = await client.dataset(run.defaultDatasetId).listItems(); items.forEach((item) => { console.dir(item); }); // 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs ``` ## Python example ```python from apify_client import ApifyClient # Initialize the ApifyClient with your Apify API token # Replace '' with your token. client = ApifyClient("") # Prepare the Actor input run_input = { "domains": ["allbirds.com"] } # Run the Actor and wait for it to finish run = client.actor("scrapebench/shopify-store-intel").call(run_input=run_input) # Fetch and print Actor results from the run's dataset (if there are any) print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"]) for item in client.dataset(run["defaultDatasetId"]).iterate_items(): print(item) # 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start ``` ## CLI example ```bash echo '{ "domains": [ "allbirds.com" ] }' | apify call scrapebench/shopify-store-intel --silent --output-dataset ``` ## MCP server setup ```json { "mcpServers": { "apify": { "command": "npx", "args": [ "mcp-remote", "https://mcp.apify.com/?tools=scrapebench/shopify-store-intel", "--header", "Authorization: Bearer " ] } } } ``` ## OpenAPI specification ```json { "openapi": "3.0.1", "info": { "title": "Shopify Store Audit & Tech-Stack Lead Scorer", "description": "Audit any Shopify store — installed apps, theme, pricing & catalog signals, and tech-stack gaps. Bulk-score a prospect list and monitor stores for app installs/removals.", "version": "0.1", "x-build-id": "gCBzWj5AtKb02E0FY" }, "servers": [ { "url": "https://api.apify.com/v2" } ], "paths": { "/acts/scrapebench~shopify-store-intel/run-sync-get-dataset-items": { "post": { "operationId": "run-sync-get-dataset-items-scrapebench-shopify-store-intel", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } }, "/acts/scrapebench~shopify-store-intel/runs": { "post": { "operationId": "runs-sync-scrapebench-shopify-store-intel", "x-openai-isConsequential": false, "summary": "Executes an Actor and returns information about the initiated run in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK", "content": { "application/json": { "schema": { "$ref": "#/components/schemas/runsResponseSchema" } } } } } } }, "/acts/scrapebench~shopify-store-intel/run-sync": { "post": { "operationId": "run-sync-scrapebench-shopify-store-intel", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } } }, "components": { "schemas": { "inputSchema": { "type": "object", "required": [ "domains" ], "properties": { "domains": { "title": "Store domains", "type": "array", "description": "Shopify store domains or URLs to audit, e.g. 'allbirds.com'. Paste a list to bulk-audit a prospect list. We audit the domains you provide (we don't discover stores).", "items": { "type": "string" } }, "targetGaps": { "title": "Target gaps (lead criteria)", "type": "array", "description": "App categories that should be MISSING for a store to count as a lead — sets 'matches_criteria'. E.g. a reviews-app vendor sets ['reviews']. Categories: reviews, email, search, upsell, loyalty, subscription, chat.", "items": { "type": "string" } }, "includeProducts": { "title": "Include full catalog", "type": "boolean", "description": "When off (default), return store signals only (fast, cheap — the lead-gen need). Turn on to also include the (slimmed) product catalog.", "default": false }, "compareToPrevious": { "title": "Monitor changes", "type": "boolean", "description": "When on (default), diff each store against the previous run and report what changed — apps added/removed and product-count delta. Run on a schedule to track stores over time.", "default": true }, "maxProductsPerStore": { "title": "Max products per store", "minimum": 1, "maximum": 25000, "type": "integer", "description": "Cap on products sampled per store (bounds cost). Product count caps here for very large stores.", "default": 1000 }, "proxyConfiguration": { "title": "Proxy configuration", "type": "object", "description": "Runs through Apify Proxy by default. Many Shopify storefronts block Apify's platform IPs, which makes a live store look unreachable; the proxy's datacenter pool is not blocked. Switch to RESIDENTIAL if a specific store still refuses.", "default": { "useApifyProxy": true } } } }, "runsResponseSchema": { "type": "object", "properties": { "data": { "type": "object", "properties": { "id": { "type": "string" }, "actId": { "type": "string" }, "userId": { "type": "string" }, "startedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "finishedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "status": { "type": "string", "example": "READY" }, "meta": { "type": "object", "properties": { "origin": { "type": "string", "example": "API" }, "userAgent": { "type": "string" } } }, "stats": { "type": "object", "properties": { "inputBodyLen": { "type": "integer", "example": 2000 }, "rebootCount": { "type": "integer", "example": 0 }, "restartCount": { "type": "integer", "example": 0 }, "resurrectCount": { "type": "integer", "example": 0 }, "computeUnits": { "type": "integer", "example": 0 } } }, "options": { "type": "object", "properties": { "build": { "type": "string", "example": "latest" }, "timeoutSecs": { "type": "integer", "example": 300 }, "memoryMbytes": { "type": "integer", "example": 1024 }, "diskMbytes": { "type": "integer", "example": 2048 } } }, "buildId": { "type": "string" }, "defaultKeyValueStoreId": { "type": "string" }, "defaultDatasetId": { "type": "string" }, "defaultRequestQueueId": { "type": "string" }, "buildNumber": { "type": "string", "example": "1.0.0" }, "containerUrl": { "type": "string" }, "usage": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "integer", "example": 1 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } }, "usageTotalUsd": { "type": "number", "example": 0.00005 }, "usageUsd": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "number", "example": 0.00005 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } } } } } } } } } ```