# WordPress Plugin & Theme Developer Leads (`scrapemint/wordpress-plugin-developer-leads`) Actor Query the keyless WordPress.org directory by keyword and turn plugins and themes into B2B leads: author, company website, active installs, rating, downloads, maintenance signals, and a scraped contact email. One lead per plugin or theme. - **URL**: https://apify.com/scrapemint/wordpress-plugin-developer-leads.md - **Developed by:** [Ken M](https://apify.com/scrapemint) (community) - **Categories:** Business, Lead generation - **Stats:** 2 total users, 1 monthly users, 100.0% runs succeeded, 0 bookmarks - **User rating**: No ratings yet ## Pricing Pay per usage This Actor is paid per platform usage. The Actor is free to use, and you only pay for the Apify platform usage, which gets cheaper the higher subscription plan you have. Learn more: https://docs.apify.com/platform/actors/running/actors-in-store#pay-per-usage ## What's an Apify Actor? Actors are a software tools running on the Apify platform, for all kinds of web data extraction and automation use cases. In Batch mode, an Actor accepts a well-defined JSON input, performs an action which can take anything from a few seconds to a few hours, and optionally produces a well-defined JSON output, datasets with results, or files in key-value store. In Standby mode, an Actor provides a web server which can be used as a website, API, or an MCP server. Actors are written with capital "A". ## How to integrate an Actor? If asked about integration, you help developers integrate Actors into their projects. You adapt to their stack and deliver integrations that are safe, well-documented, and production-ready. The best way to integrate Actors is as follows. In JavaScript/TypeScript projects, use official [JavaScript/TypeScript client](https://docs.apify.com/api/client/js.md): ```bash npm install apify-client ``` In Python projects, use official [Python client library](https://docs.apify.com/api/client/python.md): ```bash pip install apify-client ``` In shell scripts, use [Apify CLI](https://docs.apify.com/cli/docs.md): ````bash # MacOS / Linux curl -fsSL https://apify.com/install-cli.sh | bash # Windows irm https://apify.com/install-cli.ps1 | iex ```bash In AI frameworks, you might use the [Apify MCP server](https://docs.apify.com/platform/integrations/mcp.md). If your project is in a different language, use the [REST API](https://docs.apify.com/api/v2.md). For usage examples, see the [API](#api) section below. For more details, see Apify documentation as [Markdown index](https://docs.apify.com/llms.txt) and [Markdown full-text](https://docs.apify.com/llms-full.txt). # README ## WordPress Plugin & Theme Developer Leads Turn the WordPress.org directory into a B2B lead list. Search by keyword and get, for every plugin or theme, the **author**, the author's **company website**, **active installs**, rating, downloads, maintenance signals, and a **scraped contact email**. One lead per plugin or theme. WordPress powers a huge share of the web, so its plugin and theme authors are a captive market for hosting, security, dev tools, and agencies. This actor reads the official keyless WordPress.org API, so the listing stage is fast and reliable, with no scraping or API key. ### Who buys this - **WordPress hosting** prospecting plugin and theme authors and agencies. - **Security, backup, and performance SaaS** selling to plugin developers. - **Page builders, marketplaces, and dev-tool vendors** in the WP ecosystem. - **Agencies** building partner and outreach lists. ### How it works 1. For each keyword it queries the WordPress.org plugin or theme directory, paginated (100 per page), and collects the listings. 2. It ranks them by active installs and, for the top leads, fetches the author's company website to scrape a contact email. 3. Each lead is scored and tiered, then pushed. ### Output One row per plugin or theme: ```json { "type": "plugin", "name": "Rank Math SEO", "slug": "seo-by-rank-math", "wpDirUrl": "https://wordpress.org/plugins/seo-by-rank-math/", "tier": "qualified_lead", "leadScore": 88, "author": "Rank Math SEO", "authorProfile": "https://profiles.wordpress.org/rankmath/", "website": "https://rankmath.com/", "websiteReachable": true, "emails": ["support@rankmath.com"], "likelyContactEmails": ["info@rankmath.com", "contact@rankmath.com"], "activeInstalls": 4000000, "downloaded": 184015809, "rating": 96, "numRatings": 6500, "supportThreads": 60, "supportResolved": 58, "lastUpdated": "2026-06-10 8:09am GMT" } ```` ### Tiers and pricing Pay per lead. The first 10 `qualified_lead` per run are free so you can validate output. | Tier | Meaning | Price | | --- | --- | --- | | `listing` | Plugin/theme data, no company website | $0.01 | | `lead` | Author plus a company website | $0.02 | | `qualified_lead` | A scraped contact email and installs at or above the bar | $0.05 | The directory stage is a keyless JSON API, so runs are fast and cheap, and a single run can return thousands of leads. ### Input | Field | Default | Notes | | --- | --- | --- | | `keywords` | `[]` | Search terms, one query each. | | `type` | `plugins` | plugins, themes, or both. | | `browse` | `(none)` | Pull popular / new / updated instead of keywords. | | `maxLeads` | `200` | Cap total leads per run. | | `maxPerKeyword` | `100` | Cap per keyword (paginated). | | `minInstalls` | `0` | Drop plugins below this install count. | | `qualifiedMinInstalls` | `1000` | Install bar for the qualified\_lead tier. | | `includeEmail` | `true` | Scrape company websites for a contact email. | | `maxEmailLookups` | `60` | Cap how many top leads get the email scrape. | ### Good use cases - Build a list of every SEO or backup plugin author with a reachable email. - Target established plugin developers (high installs, active maintenance) for partnerships. - Pull the most popular plugins in a niche and hand sales a clean pipeline. # Actor input Schema ## `keywords` (type: `array`): Terms to search the directory for (e.g. seo, backup, woocommerce). Each is one query, paginated. ## `type` (type: `string`): Plugins, themes, or both. ## `browse` (type: `string`): Pull a directory list instead of a keyword search. Leave blank to use keywords. ## `maxLeads` (type: `integer`): Cap total leads per run, ranked by active installs. ## `maxPerKeyword` (type: `integer`): Cap results taken from each keyword (paginated, 100 per page). ## `minInstalls` (type: `integer`): Drop plugins below this install count. Zero keeps everything (themes have no install count). ## `qualifiedMinInstalls` (type: `integer`): Installs at or above this, with a scraped email, tier a lead as qualified\_lead. ## `includeEmail` (type: `boolean`): Fetch each top lead's company website and scrape a contact email. ## `maxEmailLookups` (type: `integer`): Cap how many top leads get the website email scrape, to bound run time. ## `proxyConfiguration` (type: `object`): Optional. The WordPress.org API needs no proxy; provided for parity. ## Actor input object example ```json { "keywords": [ "seo", "backup", "membership" ], "type": "plugins", "browse": "", "maxLeads": 200, "maxPerKeyword": 100, "minInstalls": 0, "qualifiedMinInstalls": 1000, "includeEmail": true, "maxEmailLookups": 60, "proxyConfiguration": { "useApifyProxy": true } } ``` # API You can run this Actor programmatically using our API. Below are code examples in JavaScript, Python, and CLI, as well as the OpenAPI specification and MCP server setup. ## JavaScript example ```javascript import { ApifyClient } from 'apify-client'; // Initialize the ApifyClient with your Apify API token // Replace the '' with your token const client = new ApifyClient({ token: '', }); // Prepare Actor input const input = { "keywords": [ "seo", "backup", "membership" ], "proxyConfiguration": { "useApifyProxy": true } }; // Run the Actor and wait for it to finish const run = await client.actor("scrapemint/wordpress-plugin-developer-leads").call(input); // Fetch and print Actor results from the run's dataset (if any) console.log('Results from dataset'); console.log(`💾 Check your data here: https://console.apify.com/storage/datasets/${run.defaultDatasetId}`); const { items } = await client.dataset(run.defaultDatasetId).listItems(); items.forEach((item) => { console.dir(item); }); // 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/js/docs ``` ## Python example ```python from apify_client import ApifyClient # Initialize the ApifyClient with your Apify API token # Replace '' with your token. client = ApifyClient("") # Prepare the Actor input run_input = { "keywords": [ "seo", "backup", "membership", ], "proxyConfiguration": { "useApifyProxy": True }, } # Run the Actor and wait for it to finish run = client.actor("scrapemint/wordpress-plugin-developer-leads").call(run_input=run_input) # Fetch and print Actor results from the run's dataset (if there are any) print("💾 Check your data here: https://console.apify.com/storage/datasets/" + run["defaultDatasetId"]) for item in client.dataset(run["defaultDatasetId"]).iterate_items(): print(item) # 📚 Want to learn more 📖? Go to → https://docs.apify.com/api/client/python/docs/quick-start ``` ## CLI example ```bash echo '{ "keywords": [ "seo", "backup", "membership" ], "proxyConfiguration": { "useApifyProxy": true } }' | apify call scrapemint/wordpress-plugin-developer-leads --silent --output-dataset ``` ## MCP server setup ```json { "mcpServers": { "apify": { "command": "npx", "args": [ "mcp-remote", "https://mcp.apify.com/?tools=scrapemint/wordpress-plugin-developer-leads", "--header", "Authorization: Bearer " ] } } } ``` ## OpenAPI specification ```json { "openapi": "3.0.1", "info": { "title": "WordPress Plugin & Theme Developer Leads", "description": "Query the keyless WordPress.org directory by keyword and turn plugins and themes into B2B leads: author, company website, active installs, rating, downloads, maintenance signals, and a scraped contact email. One lead per plugin or theme.", "version": "0.1", "x-build-id": "j5EwLufF5RciY7aZI" }, "servers": [ { "url": "https://api.apify.com/v2" } ], "paths": { "/acts/scrapemint~wordpress-plugin-developer-leads/run-sync-get-dataset-items": { "post": { "operationId": "run-sync-get-dataset-items-scrapemint-wordpress-plugin-developer-leads", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for its completion, and returns Actor's dataset items in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } }, "/acts/scrapemint~wordpress-plugin-developer-leads/runs": { "post": { "operationId": "runs-sync-scrapemint-wordpress-plugin-developer-leads", "x-openai-isConsequential": false, "summary": "Executes an Actor and returns information about the initiated run in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK", "content": { "application/json": { "schema": { "$ref": "#/components/schemas/runsResponseSchema" } } } } } } }, "/acts/scrapemint~wordpress-plugin-developer-leads/run-sync": { "post": { "operationId": "run-sync-scrapemint-wordpress-plugin-developer-leads", "x-openai-isConsequential": false, "summary": "Executes an Actor, waits for completion, and returns the OUTPUT from Key-value store in response.", "tags": [ "Run Actor" ], "requestBody": { "required": true, "content": { "application/json": { "schema": { "$ref": "#/components/schemas/inputSchema" } } } }, "parameters": [ { "name": "token", "in": "query", "required": true, "schema": { "type": "string" }, "description": "Enter your Apify token here" } ], "responses": { "200": { "description": "OK" } } } } }, "components": { "schemas": { "inputSchema": { "type": "object", "properties": { "keywords": { "title": "Search keywords", "type": "array", "description": "Terms to search the directory for (e.g. seo, backup, woocommerce). Each is one query, paginated.", "default": [], "items": { "type": "string" } }, "type": { "title": "What to pull", "enum": [ "plugins", "themes", "both" ], "type": "string", "description": "Plugins, themes, or both.", "default": "plugins" }, "browse": { "title": "Browse mode (instead of keywords)", "enum": [ "", "popular", "new", "updated" ], "type": "string", "description": "Pull a directory list instead of a keyword search. Leave blank to use keywords.", "default": "" }, "maxLeads": { "title": "Max leads", "minimum": 1, "maximum": 5000, "type": "integer", "description": "Cap total leads per run, ranked by active installs.", "default": 200 }, "maxPerKeyword": { "title": "Max per keyword", "minimum": 1, "maximum": 500, "type": "integer", "description": "Cap results taken from each keyword (paginated, 100 per page).", "default": 100 }, "minInstalls": { "title": "Minimum active installs", "minimum": 0, "type": "integer", "description": "Drop plugins below this install count. Zero keeps everything (themes have no install count).", "default": 0 }, "qualifiedMinInstalls": { "title": "Qualified install bar", "minimum": 0, "type": "integer", "description": "Installs at or above this, with a scraped email, tier a lead as qualified_lead.", "default": 1000 }, "includeEmail": { "title": "Scrape contact emails", "type": "boolean", "description": "Fetch each top lead's company website and scrape a contact email.", "default": true }, "maxEmailLookups": { "title": "Max email lookups", "minimum": 0, "maximum": 500, "type": "integer", "description": "Cap how many top leads get the website email scrape, to bound run time.", "default": 60 }, "proxyConfiguration": { "title": "Proxy configuration", "type": "object", "description": "Optional. The WordPress.org API needs no proxy; provided for parity.", "default": { "useApifyProxy": true } } } }, "runsResponseSchema": { "type": "object", "properties": { "data": { "type": "object", "properties": { "id": { "type": "string" }, "actId": { "type": "string" }, "userId": { "type": "string" }, "startedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "finishedAt": { "type": "string", "format": "date-time", "example": "2025-01-08T00:00:00.000Z" }, "status": { "type": "string", "example": "READY" }, "meta": { "type": "object", "properties": { "origin": { "type": "string", "example": "API" }, "userAgent": { "type": "string" } } }, "stats": { "type": "object", "properties": { "inputBodyLen": { "type": "integer", "example": 2000 }, "rebootCount": { "type": "integer", "example": 0 }, "restartCount": { "type": "integer", "example": 0 }, "resurrectCount": { "type": "integer", "example": 0 }, "computeUnits": { "type": "integer", "example": 0 } } }, "options": { "type": "object", "properties": { "build": { "type": "string", "example": "latest" }, "timeoutSecs": { "type": "integer", "example": 300 }, "memoryMbytes": { "type": "integer", "example": 1024 }, "diskMbytes": { "type": "integer", "example": 2048 } } }, "buildId": { "type": "string" }, "defaultKeyValueStoreId": { "type": "string" }, "defaultDatasetId": { "type": "string" }, "defaultRequestQueueId": { "type": "string" }, "buildNumber": { "type": "string", "example": "1.0.0" }, "containerUrl": { "type": "string" }, "usage": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "integer", "example": 1 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } }, "usageTotalUsd": { "type": "number", "example": 0.00005 }, "usageUsd": { "type": "object", "properties": { "ACTOR_COMPUTE_UNITS": { "type": "integer", "example": 0 }, "DATASET_READS": { "type": "integer", "example": 0 }, "DATASET_WRITES": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_READS": { "type": "integer", "example": 0 }, "KEY_VALUE_STORE_WRITES": { "type": "number", "example": 0.00005 }, "KEY_VALUE_STORE_LISTS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_READS": { "type": "integer", "example": 0 }, "REQUEST_QUEUE_WRITES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_INTERNAL_GBYTES": { "type": "integer", "example": 0 }, "DATA_TRANSFER_EXTERNAL_GBYTES": { "type": "integer", "example": 0 }, "PROXY_RESIDENTIAL_TRANSFER_GBYTES": { "type": "integer", "example": 0 }, "PROXY_SERPS": { "type": "integer", "example": 0 } } } } } } } } } } ```